Superloop’s 'Ads at Record Speeds’ campaign with Leo Burnett Australia and Zenith Media Australia deviates from the traditional 30- and 15-second spots, timing specific messages to the exact hundredth of a second to match famous sporting record speeds. Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.” James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.” #marketing #adcampaign #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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In the spirit of the Paris Olympics, we found this great article by ADWEEK on the top 5 marketing trends shaping the Olympics. It is great to see that smaller brands now have a way of being visible during this major sporting event when, historically, only huge brands would have the budget to do so. #ParisOlympics #advertising
5 Marketing Trends Shaping the Paris 2024 Olympics
adweek.com
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In an increasingly saturated and competitive digital marketplace, brands are often focused on quick wins through traditional advertising methods. However, relying solely on impressions, views, or clicks misses the bigger picture—trust. #youthsports #brands #brandgrowth #growthstrategy #athletes #lnup https://lnkd.in/ebuEtkyc
Unlocking Authentic Brand Growth
lnuppress.beehiiv.com
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Discover the newly added In-Home Campaigns on the Be Inspired Platform👇🏼 We are thrilled to announce the latest additions to the Be Inspired platform from the Best of In-Home jury session in June. Seven new direct mail and door-to-door campaigns have been selected, with four campaigns receiving top honors: 👑 AB InBev - Golden Ticket 👑 Carrefour - Wine Festival 👑 De Lijn - Omnipass 65+ 👑 Natuurpunt - Targeted Membership Campaign These campaigns demonstrate the continued effectiveness of intelligent, relevant, and engaging use of in-home media. Special mention to AB InBev's "Golden Ticket" for its local impact and media buzz! Anthony Iglesias Guerra (Carrefour) reflects positively on his first jury experience, highlighting the complementary skills and rich debates. Our updated Be Inspired platform now features these new cases along with top works in out-of-home, cinema, and gaming. It's your go-to resource for inspiration and knowledge-sharing in the OOH sector. Meet the Expert Jury of Best of In-Home 2024: - Advertisers: Christine Jean (Brocom - Jury Chair), Anthony Iglesias (Carrefour), Grégory Jacques (IKEA), Franck Vanden Eede (Stellantis), Jelle Willaert (ING) - Media Strategists: Remi Boel (OmnicomMediaGroup), Bernard Cools (Space), Yves Van Landeghem (Publicis Groupe) - Partner Experts: Muriel Verstraete (bpost), Frédéric Jadinon (bpost), Quentin Thielemans (bpost) Explore all top cases and get inspired at www.be-inspired.media For more information about our platforms at 360° Academy, reach out to Max B. Brouns or Danny Nijs 📞 #bestofinhome #beinspired #Inhomeadvertising
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𝐔𝐧𝐥𝐨𝐜𝐤 𝐍𝐞𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐰𝐢𝐭𝐡 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐭 Raith Rovers Football Club We are excited to introduce our new digital advertising opportunities designed to bring your brand to a whole new audience. Whether you’re looking to engage with local fans or reach a broader audience, this is the perfect time to take advantage of the power of football to enhance your visibility. 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐬𝐭𝐢𝐬𝐢𝐧𝐠 𝐑𝐞𝐚𝐜𝐡 𝐓𝐡𝐨𝐮𝐬𝐚𝐧𝐝𝐬: Engage with a passionate fan base, visitors to our stadium and across our various digital channels. 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞: With digital advertising, we can ensure your brand message reaches the right audience at the right time. 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Dynamic, in-game digital content creates instant connections, increasing brand recognition and customer interaction. 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞: Digital advertising offers flexibility and high returns, making it a cost-efficient way to enhance your marketing efforts. Get in touch today to learn more about our packages and how we can help your business thrive ⬇️
🚀 Get Your Brand Seen at Stark’s Park! Looking to put your business in front of thousands of fans and locals? Our LED and digital advertising opportunities at Stark’s Park are the perfect way to boost your brand visibility. From commuters passing by every day to passionate matchday crowds, we have advertising packages that will put your business in the spotlight. 📍 Main Stand LED Screen Your ad will be seen by 10,000 vehicles daily, providing maximum exposure throughout the day. 📍 Inner Stadium LED Screens Connect with thousands of fans inside the stadium lounges and concourses on matchdays. 📍 Digital Matchday Programme Reach 10,000-15,000 supporters online with interactive ads that drive traffic directly to your website. ✨ Limited Offer: Full Digital Advertising Package – Main Stand LED, Inner Stadium LEDs, and a full-page digital ad all bundled together for unmatched exposure! Don’t miss out on this opportunity to showcase your brand in front of a dedicated local audience. Contact our commercial team today to secure your spot. 📧 [email protected] 👤 Graeme Kilgour 👤 Laura Andreucci
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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |
In-Video-Game Ad Spend to Reach $11.5 Billion by 2027
https://variety.com
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The latest IPA Bellwether survey for Q1 2024 pointed to a slight cooling in marketing and advertising budgets, but the events sector in the UK continues to boom!! This is something we at AEG Europe Global Partnerships have been fully aware of for a while, but it is great to have some independent experts back this up via the report . "While an advert lasts just seconds, an event lasts for hours – and the memories, a lifetime – giving brands longer to engage with consumers and enhance their experiences....Events are incredibly versatile, allowing brands to use their activations to deliver to different brand objectives whether that is to increase consideration, reward loyal customers, meet sustainability objectives or demonstrate brand values in a meaningful way" AEG Global Partnerships AEG AEG Europe AEG Presents AEG Presents UK AXS The O2 IPA (Institute of Practitioners in Advertising) European Sponsorship Association (ESA) Mediashotz news #liveevents #sponsorship #marketing #advertsing https://lnkd.in/eN6TGW_4
IPA Bellwether Q1 2024: Industry comment -
https://mediashotz.co.uk
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Helping marketers solve digital ad fatigue with measurable outdoor advertising | 3x Dad | 6x First Head of Marketing & Former CMO
Outdoor advertising started 174 years ago today. What seems old, is new again as we're working with brands at OneScreen.ai who are using out-of-home ads to compliment their digital only spends because costs are rising and its harder to break through digital ad fatigue. It's fun hearing ways customers use OOH for: 🚚 ABM efforts putting mobile trucks outside their key prospects offices. 🪧 Brand campaigns when they want to earn market share in specific cities. 🛑 Ambush marketing at a fraction of the cost of a conference sponsorship. Back when OOH started, there was no tracking website lift, mobile phone IDs for who saw your ad and no Call to Action to scan a QR Code. Outdoor ads have changed, and its a true mix of science and art for marketers. The #oohmarketing industry is changing, so here's to another 174 years.
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Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |
Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces
https://equativ.com
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#blogpost ✍️❗Our Director of Media Buying & Research Julie Burke highlights the benefits of advertising during the Olympic Games. With Paris viewership up 77% from Tokyo, the event provides a great platform to enhance brand engagement from a local to global scale. Will you consider penciling in the next Winter Olympic Games in Milan/Italy onto your content calendar? Read more about it below ⤵ #sportsmarketing #globaladvertising
Blog Post: Advantages of Olympic Advertising - Wahl Media
https://www.wahlmedia.com
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Managing Director | France, Poland, UK, Southern Europe, Middle East, Africa - Europe's 8th fastest growing tech companies
The Olympics are starting soon in France !! Read our new expert piece, “Going for Gold: How to Boost Campaigns in Sports Digital Marketing.” It shows how your sports retail brand can achieve improved ecommerce results with the right strategy and technology. See more: https://lnkd.in/d_iHDVUK
How To Drive Campaigns in Sports Digital Marketing | RTB House Blog
https://blog.rtbhouse.com
