Sam Shosanya’s Post

In-Video-Game Ad Spend to Reach $11.5 Billion by 2027 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Uber Says It Will Make More Than $1B in Ad Revenue This Year _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Teads and Outbrain Merge to Form Leading and Independent End-to-End Advertising Platform for the Open Internet _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Google to Become Title Sponsor of Netflix’s ‘Emily In Paris’ in Shopping-Centric Partnership _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

WPP and Roblox strike new global content and advertising partnership _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising

🚨 Exciting Partnership Announcement! 🚨 Beult is proud to announce a new collaboration with Rakuten Advertising, a global leader in digital marketing solutions. 🌍📈 This partnership will play a crucial role in amplifying Beult’s visibility and helping our young motorsport athletes gain the exposure they deserve across international platforms. With Rakuten Advertising’s cutting-edge technology and global reach, Beult will leverage targeted campaigns to connect with key audiences, sponsors, and fans. This collaboration empowers us to share our athletes' stories, accomplishments, and progress on a global scale, bringing them closer to new opportunities and partnerships. 🏁🚀 As our Co-Founder, Abdulla Al Wazzan, shared: "Rakuten Advertising opens up exciting avenues for us to elevate our brand and our drivers' profiles. Their expertise in performance marketing ensures that our athletes gain the exposure they need to thrive, helping us connect with the right audiences and further build Beult’s presence in motorsport." This partnership marks a new era in how Beult supports our drivers—by not only nurturing their talent but also ensuring they gain the recognition they deserve. Stay tuned for more exciting developments! 🌟 Read more: https://lnkd.in/epHGKQPz #Beult #RakutenAdvertising #DigitalMarketing #Motorsport #AthleteExposure #PerformanceMarketing #GlobalReach

Maximizing Monetization for Sports Content  It’s been a while since we’ve posted, but that’s only because we’ve been busy doing what we do best: helping our customers succeed. From onboarding new partners to rolling out exciting features, it’s been a thrilling few months at Motto One key area we’ve focused on is enabling our customers to unlock new revenue streams. While our product suite is already one of the most cost-effective in the market, we know how important it is for sports organizations to monetize their content effectively.  Here’s how we make it happen with Sponsorships and Advertising:  Customizable Pages: With Motto, our customers can create and configure their own pages—like event detail pages—and transform them into a sponsored user experience. Add banners, text, images, or even programmatic ads directly into the layout, all with an intuitive interface.  Video Advertising: We’ve built robust ad-serving capabilities into the Motto video player. From pre-roll and mid-roll ads to custom sponsorship integrations, we make it easy to incorporate ads without disrupting the viewer experience.  Why does this matter? Sponsorships and ads are a win-win, they provide valuable exposure for sponsors while generating new revenue streams for sports organizations.  At Motto, we’re committed to making monetization simple, accessible, and effective, ensuring that every piece of content our customers produce has the potential to generate value.  If you're a sports organization looking to take control of your content monetization, we’d love to chat!  #SportsTech #OTT #livesports #ContentMonetization #Advertising #Sponsorships   

Google AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

#Anvara, launched an advertising marketplace for marketers to buy and measure premium real world ad spaces. It's like Airbnb for cool ads: you can buy a Yankee Stadium sponsorship, Coachella brand activation. https://lnkd.in/drEzdcYS #TechNews #StayInformed #StayAhead #dailydose #followus #staytuned #stayconnected #technews #technology #trending #trendingnow #trendingnews #explore #explorepage #techdogs

SportsPro Interview: Why Cortex is combining heritage and innovation to create a sports-specific digital marketing platform - Steve McCaskill 💬 "... sport is unlike any other business. Fan relationships are more complex and emotional than a customer relationship between an individual and a retailer or mobile phone operator.... multi-industry ‘one-size-fits-all’ solutions lack sporting context and aren’t going to be as effective..." 💬 "Sport is far enough along on its digital journey to need – and deserve – sports-specific solutions that are built for the dynamic, live nature of sport [and] designed to meet the specific behaviours of sports audiences..." 💬 "Digital marketing platform Cortex is leading a new breed of sports-specific vendors looking to serve this demand..." Read on: https://lnkd.in/eWJvBmvM #SportsBiz #Sportstech #technology #fanengagement #marketing #sportsmarketing