Mannat Kaur’s Post

Avoid this common start up mistake.. Selling your product to the wrong people is like an ice cream shop trying to serve everyone. It's a recipe for disaster. Some people simply don't like ice cream. Targeting them is an absolute waste of marketing resources. Then there's the group who enjoy ice cream occasionally at $2 a scoop. And the true aficionados - those who adore ice cream and happily pay premium prices of $8 or more. If you attempt to cater to all 3 groups, you'll overspend on the uninterested. Then, to lure in the $2 customers, you'll underprice your product. Where does that leave the $8 ice cream lovers? Craving a premium product you're not delivering. Competitors who cater exclusively to that underserved market will scoop them up. But the plot twist? The $8 customer isn't always your ideal. If there's only a handful of them, you can't build a sustainable business on their appetite alone, no matter how much they're willing to pay. The moral of the story: Know exactly who your perfect customer is. Understand their needs, wants, and what they're willing to pay. Then craft your offering and messaging to resonate with them. Selling to the right people - that's the cherry on top of the sundae. #knowyourcustomer #productpositioning #niche #marketing #entrepreneurship #sales #icp

💥 The Farmer's Dog (Case Study) - E-commerce ✨ The Niche: Fresh, personalized dog food delivered to your door. ✨The Strategy: They tapped into the pet-as-family trend, using compelling storytelling and an easy-to-use subscription model. ✨Impressive Statistic: Their website quiz and individualized plans led to a significant increase in customer loyalty and lifetime value. What's the most unusual online store you've discovered? #business #marketing #ecommerce #entrepreneurship #digitalmarketing #socialmedia #branding #success #ecommercestore #ecommercesuccess #ecommercebusiness #marketingstrategy

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐝. Build a brand that makes a felt difference in your consumer’s life. Not a change-the-world-by-saving-dolphins kind of difference. I call it ‘difference with a small d’. If your consumer wants clean dishes, clean dishes so well that the drudgery of washing up fades from their memory. That's difference with a small d. If your consumer wants to sell grandma's handmade pickles, make entrepreneurship so smooth that your site disappears between the seller and buyer. That's difference with a small d. Don't get fancy-schmancy. Figure out what your consumer really needs and just deliver that. Like this? Repost it. ♻ #performonks #brandstrategy #marketer #marketing

Brands can make difference to consumer lives just by making small changes. Pro tip : Just notice/observe action like an algorithm, break it down in small steps. If it is important for consumer, he/she would notice the brand and appreciate the effort. #insights #smallchange #consumerdelight

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. Can you afford the lost sales? ❓ Stage 1: Curiosity How are you drawing your retail partners in? Tip: the only thing that makes a buyer curious about your brand is if you have something that will help them survive & thrive, which includes increased category sales, profit margin, unit velocity, promotional support, etc.. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide a simple 3-step plan that will help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method 2. We set up the product (direct or via distributor), provide promotional support, drive traffic to the store via our email & digital marketing efforts, connect with your current customers via geo-fencing, and provide samples for appropriate events. 3. Your customers experience this great result, you see sales grow via new customers to the category, and repeat purchases due to successful results. Yes, getting on the shelf takes more than 3 steps yet by simplifying the process you enable them to say “Yes” more easily. 🤝 Stage 3: Commitment A commitment equals approval and placement in stores (plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and you've enlightened them. A lot of brands ask for the commitment way too soon, skipping stages, and that leads to very few sales. If you ask for a commitment before the buyer is ready, you come off as pushy and demanding. Take the time to go through all 3 stages! #marketing101 #digitalmarketer #entrepreneur #entrepreneurship #CPG #vpsolution #messagingthatworks #apostolic #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7Habits

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping one will derail the process. Can you afford those lost sales? Do you know what is most important to each retailer so that your plan solves their problems? ❓ Stage 1: Curiosity How are you drawing your retail partners in? Tip: the only thing that makes a buyer curious about your brand is if you have something that will help them survive and thrive, which includes increased category sales, profit margin, unit velocity, promotional support, etc.. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide a simple 3-step plan that will help them succeed. It’s simple: 1. Accept Brand X for your plan-o-gram 2. We set up the product (direct or via distributor), provide promotional support, drive traffic to the store via our email and digital marketing efforts, connect with your current customers via geo-fencing, and provide samples for appropriate events with bounce-back coupons. 3. Your customers experience this great result, and you see sales grow via new customers to the category and repeat purchases due to successful results. Yes, getting on the shelf takes more than 3 steps yet by simplifying the process you enable them to say “Yes” much more likely. 🤝 Stage 3: Commitment A commitment equals approval and placement in stores (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Schedule your call today! https://lnkd.in/gWBE89Fu Tip: The buyer will only approve your product (commit!) after you've made them curious & you've enlightened them. Often brands ask for the commitment way too soon, skipping stages, and that leads to lost sales. If you ask for a commitment before the buyer is ready, you come off as pushy and demanding. Take the time to go through all 3 stages! #marketing #marketingtips #marketing101 #digitalmarketer #entrepreneur #entrepreneurship #CPG #vpsolution #SixTypesOfWorkingGenius #WorkingGenius #FiveDysfunctionsOfATeam #7Habits #7HabitsOfHighlySuccesfulPeople #VPSolution

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. Can you afford those lost sales? Stage 1: Curiosity How are you drawing your retail partners in? Tip: the only thing that makes a buyer curious about your brand is if you have something that will help them survive and thrive, which includes increased category sales, profit margin, unit velocity, promotional support, etc. Which one (or more) of these does your brand solve? Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide a simple 3-step plan to help them succeed. It’s simple: 1. Accept Brand X for your plan-o-gram 2. We set up the product (direct or via distributor), provide promotional support, drive traffic to the store via our email and digital marketing efforts, connect with your current customers via geo-fencing, and provide samples for appropriate events with bounce-back coupons. 3. Your customers experience benefit #1, benefit #2, experience this great result, and you see sales grow via new customers to the category and repeat purchases due to successful results. Yes, getting on the shelf takes more than 3 steps yet by simplifying the process you enable them to say “Yes” much more likely. Stage 3: Commitment A commitment equals approval and placement in stores (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and you've enlightened them. A lot of brands ask for the commitment way too soon, skipping stages, and that leads to very few sales. If you ask for a commitment before the buyer is ready, you come off as pushy and demanding. Take the time to go through all 3 stages instead! Share this with someone who needs to see this! Schedule your call now: https://lnkd.in/gWBE89Fu #marketing #marketingtips #marketing101 #digitalmarketer #entrepreneur #entrepreneurship #CPG #vpsolution #SixTypesOfWorkingGenius #WorkingGenius #FiveDysfunctionsOfATeam #7Habits #7HabitsOfHighlySuccesfulPeople #VPSolution

✓✓"Selling" refers to the process of promoting and persuading others to buy a product, service, or idea. ✓Selling is not just about pushing a product; it's about understanding customer needs and providing value! *Example:* Imagine you're the owner of a small bakery, and you've just baked a fresh batch of delicious chocolate chip cookies. You want to sell them to customers, so you: 1. Identify your target audience (people with a sweet tooth!) 2. Highlight the benefits of your cookies (freshly baked, soft, and chewy) 3. Showcase your product (post a mouth-watering photo) 4. Set a competitive price (₹50 per cookie) 5. Engage with potential customers (respond to comments and messages) #Selling #Marketing #Business #Entrepreneurship