Move over, Buddy. This holiday season, artificial intelligence (AI) is the new helper in town, and it’s not just making a list— it’s checking it twice, finding the best deals, and even picking out the perfect gifts. That’s according to a 2024 Holiday Survey conducted by Talkdesk, Inc., a global provider of AI-powered customer experience (CX) technology that serves retail enterprises of all sizes, which found 90% of shoppers are using AI in some form this holiday shopping season, up from 88% in 2023. Moreover, 62% of respondents plan to use AI-powered product recommendations to provide personalized gift recommendations, proving the future of gift-giving is here, and algorithms, not elves, power it.
Among retailers responding to this shift by adopting AI, 59% of AI-adopting retailers are using it to support customer service. Other AI-based technologies retailers planned to deploy include predictive analytics to identify consumer spending trends (61%), systems to customize product pages and promotions based on analytics (51%), AI-generated product listings or images (49%), and AI-generated product listings that allow shoppers to edit and customize product images (46%) quickly.
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Corporate Vice President - Strategic Growth ( Digital Customer Experience)
1wInsightful.. loved the point on balancing high tech with high touch