7 words you should Never say in Sales. (a thread you must read) → Cost. This word will COST you A LOT. People hate to 'spend', but are happy to 'invest'. ↪ Instead, say investment. → Cheap. People don't like purchasing 'CHEAP' products, but are happy to get a DEAL :) ↪ Instead, say cost-effective. → Objection. People tend to have concern, and are not necessarily objecting to yo u. ↪ Instead, say concern. (Need examples too? Check out comments section). → Contract. People associate Contracts with being tied up legally for long periods. ↪ Instead say: Agreement. → Trust me. People DO NOT trust people who tell them to trust them. ↪ Read that twice, it will make sense... ↪ Instead, SHOW and DEMONSTRATE! → Discount. Instead of offering discounts, focus on raising the value of your offer. ↪ And if you do want to offer a discount, instead say this: ↪ "If you sign with us for 6+ months, I am happy to give you a 10% loyalty bonus" → Never say the 'F-Word', following-up ↪ Send them messages which actually provide value, and that can help you close more Sales. (Want my best 3 sales messages to win clients? DM me). This is how I always win clients in conversations. Find it useful? Repost to help others. P. S. Don't know how to market your expertise to sign 3-5 high-ticket clients every month? DM Mahwish Farooq and let's make it a piece of cake together. 😎
📌Instead of objecting, say concern. Example: What is your main concern?
📌 Instead of Cost, say investment. Example: The investment in our programme is of $$$$.
📌Instead of saying trust me, SHOW and DEMONSTRATE! Example: Put together testimonials from previous clients and a special case-study.
📌Instead of contract, say Agreement. Example: Should we sign the agreement?
Let me know which one hits you the most?
Valuable suggestions 👍 Using words wisely can make a great difference
Great insights! I completely agree that using the right words can make a huge difference in sales.
Useful tips ~ your behavior with client should be good. ~ you should be confident ~ polliate words
Words like "cheap" and "contract" can create barriers. ↳ Focus on value and building relationships. ↳ Emphasize partnership rather than obligation. ↳ Show your expertise through actions, not just claims. Mahwish Farooq
Building best personal brands on LinkedIn for Founders & Coaches through writing+strategy+designing.
2mo📌Instead of cheap, say cost-effective. Example: This is why our programme is cost-effective, to guarantee the highest customer satisfaction.