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Recent Gartner research reveals that only 29% of CMOs believe they have the necessary budget to execute their marketing strategy. That means 71% don’t feel they have the right investments to be successful with their marketing. With the new year around the corner, marketing teams are factoring in disruption, the need to be scrappy, and the need to do more with less. Want to learn how to execute your marketing budget effectively and efficiently? Jill Grozalsky Roberson shares some valuable insights on how to do more with less. Check out her article here: https://lnkd.in/eHTjfrYH.

With the end of the first quarter, now is a great time to do some spring cleaning of your marketing efforts. It's crucial to take stock and assess what worked/is working, what didn’t work/isn’t working, and then refine your strategies for continued success. Celebrate wins: Acknowledge and celebrate the successes and milestones achieved so far. Recognizing what's working well can provide valuable insights into your strengths and areas of expertise. Identify areas for improvement: No strategy is perfect, and there's always room for growth. Pinpoint areas that haven't met expectations or need fine-tuning. Whether it's low engagement on certain platforms or ineffective messaging, identifying these areas early will allow you to course-correct effectively. Conducting strategic debrief sessions following key marketing efforts can help you capture the right information for decision making. Focus on being agile: The business landscape is ever evolving, and your marketing strategies must adapt accordingly. By regularly reviewing your marketing efforts, you can remain agile and responsive to changes in consumer behavior, industry trends, and competitive landscapes. Optimize resources: Time and resources are precious commodities. Evaluating the ROI of your marketing initiatives will help you allocate resources—both people and tools—more efficiently. When it comes to tech tools, just because one platform is hot right now does not mean that it's something that you need to invest in. Instead, understand the strategies and activities that align with your overall business objectives and yield the highest returns, and invest in those (and the tools need to execute them). Set clear goals: Use this opportunity to reassess and realign your marketing goals for the remainder of the year (or even just for the next quarter). Clear, measurable objectives provide a roadmap for success and keep teams aligned, focused, and motivated. Make the most of spring cleaning to review, reflect, and recalibrate your marketing strategies. #MarketingStrategy #FirstQuarterReview CoDo Marketing

In today’s fast-moving digital world, 65% of CMOs say aligning marketing with broader business objectives is their biggest hurdle. Also, 72% of organizations struggle to connect their marketing activities to measurable revenue growth because of challenges such as evolving customer expectations, data overload, and fragmented marketing efforts.

We regularly receive positive feedback from clients using the RACE Framework to plan/review their marketing strategies. With RACE, you can quickly follow your customers' journeys across 5 steps: Plan ➡️ Reach ➡️ Act ➡️ Convert ➡️ Engage it can be useful to take stock and reassess your priorities as we near the end of the first Quarter of 2024. Whether you are hoping to create your first plan soon, or you're a seasoned strategist looking for a new approach, here are 6 ways you can use RACE to streamline your digital marketing planning processes, starting now: 👉 Define your key objectives and set practical KPIs at each stage of the RACE funnel to stay on track. 👉 Map your customer journeys across key touch points in the RACE customer lifecycle. 👉 Identify your strengths and weaknesses across RACE to help prioritize your campaigns and always-on projects for growth. 👉 Integrate all online and offline marketing activities across RACE to create one simple, shareable, strategic framework. 👉 Apply insights from your RACE analysis to make optimizations that improve your marketing performance. 👉 Accelerate success by identifying and scaling best-practises and RACE SOPs.

Marketers are investing more and more, BUT customers are engaging less and less.. Want to learn how a catalytic marketing approach can improve profitable growth??? Check out the research below! Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

Are you tracking the right metrics to drive business growth and revenue?" Unlock the secret sauce to marketing success with this latest infographic. As a Chief Marketing Officer, you're constantly navigating the ever-changing landscape of marketing metrics. With so many numbers to crunch, it's easy to get lost in the noise. But what if you could focus on the metrics that truly matter? This latest infographic reveals the top metrics every Chief Marketing Officer should track to drive real results. From customer acquisition costs to social media engagement, these metrics got you covered. Discover the essential metrics to: ✓Boost conversions and revenue growth ✓Enhance customer experience and satisfaction ✓Optimize marketing spend and ROI ✓Drive brand awareness and engagement, etc. Don't let metrics mayhem hold you back from achieving marketing mastery. By tracking these essential metrics, you'll unlock the secrets to data-driven success, drive business growth, and stay ahead of the competition. Thank you Ext. Marketing for the image

Just had an eye-opening chat with Melanie Brancaleone, MS, MBA , Marketing Director at Tessian, about the ever-evolving world of marketing. 🌟 From traditional to digital strategies, Melanie shared golden nuggets of wisdom that every marketer should hear. Ready to level up your marketing game? Watch the full interview now! 👇 #Marketing #DigitalMarketing #Innovation #Success #Marketing #DigitalMarketing #Innovation #Success

Thank you Grecia Padron for chatting with me about all things digital and traditional marketing. When making a marketing strategy, there are 3 things I always keep in mind: 1. ICP: I really get to know them- as in, talk to existing customers, and find out where and how they get their information. That is always the guiding principal for my campaigns (please come back for a later TedTalk on what a true campaign is!) 2. Integrated Marketing: As Grecia Padron and I discussed, no one purchases off of just one interaction- a lot of research, usually in the digital space, happens before a prospect converts in a more traditional setting, such as an event. Make sure your programs are integrated and... 3. Analytics: Look at the full picture and funnel when reporting so you can dial up the programs and channels that are working. But really do the work and look back through all account history to understand the full picture. Thanks for connecting with me Grecia!!! Everyone else, reach out if you ever want to talk #campaigns #digitalmarketing #eventmarketing #marketingstrategy

Battle-Tested Ways to Improve Marketing Performance Here’s Part 10 of the Marketing Performance Index blog series.  In this installment, I’m going to share a Top 10 list of ideas to improve marketing performance over time.   Some of these ideas will have more impact on your business than others.  The key is to understand what drives the most improvement at the lowest cost with the least effort.  Here’s the list. 📊 Manage Metrics: identify the best areas to improve performance at the lowest cost  🤝 Achieve Alignment:  get the GTM and ELT teams aligned to your plans and measures 💡Leverage Insights: from each performance indicator to boost returns in priority areas  🎯Create Differentiation: in a sea of sameness, you need to differentiate and stand out    🌟Elevate Brand: create and enhance your brand purpose, identity and personality 🎨Inspire Creativity: successful campaigns are as much about creativity as structure  ✨Upscale Talent: build high-performance teams with, curious, driven, high achievers 🆘Seek Help: get outside expertise to speed your path, add know-how and bandwidth 🚀Boost Performance: amplify key marketing performance tactics to increase ROI 🔄 Continually Improve: adopt a mindset that everything can be refined and improved Link to blog in comments. Drew Neisser Omar Akhtar Ray Rike

The Revenue-Centric CMO emphasizes the importance of aligning marketing strategies with business objectives. It sheds light on how marketing can directly contribute to revenue generation. Read more at: