Grant Johnson’s Post

If you’re feeling the pressure to prove the impact and ROI of your team’s work, you’re not alone. The real challenge for marketers this year won’t be tight budgets or lean teams, instead, it will be the effective utilization of existing resources. Our survey of 550 marketing leaders highlights the obstacles marketers face in optimizing resources and proving business impact. Consider these findings your roadmap to fueling marketing efficiency and ROI in 2024. Check out our 4 urgent takeaways from the 2024 Marketing Trends Report https://ow.ly/U42l50SAKxE

If you’re feeling the pressure to prove the impact and ROI of your team’s work, you’re not alone. The real challenge for marketers this year won’t be tight budgets or lean teams, instead, it will be the effective utilization of existing resources. Our survey of 550 marketing leaders highlights the obstacles marketers face in optimizing resources and proving business impact. Consider these findings your roadmap to fueling marketing efficiency and ROI in 2024. Check out our 4 urgent takeaways from the 2024 Marketing Trends Report https://ow.ly/xRTO50S9XH8

Marketers, Feeling the Heat in 2024? Airtable's recent blog unpacked some essential marketing trends for 2024, and let's just say, it's a game of inches for marketing teams! Here are the key takeaways: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐑𝐢𝐬𝐢𝐧𝐠: Looks like fancy marketing campaigns alone won't cut it anymore. Time to show that ROI! 𝐀𝐈 - 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐇𝐲𝐩𝐞: AI isn't just for sci-fi movies anymore. It's streamlining operations, analyzing data like a champ, and even sparking creative ideas. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐀𝐫𝐦𝐲: Ditch the repetitive tasks and free up your team's brainpower for strategic moves. Robots are your new best friends! 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐌𝐚𝐧𝐢𝐚: Investing in all the shiny marketing tools is great, but drowning in data isn't. Streamline that martech stack for maximum efficiency! Feeling a little overwhelmed? We get it. We help businesses like yours achieve peak productivity with custom-built tools and solutions. Think Excel on steroids. We empower your team to crush those goals and boost your bottom line!  Let's chat and see how we can streamline your marketing efforts.  

Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.

Check out our recent WARC post! We talk about why Measurement needs to be at the heart of everyone’s plans for 2025 & our perspective on the future of measurement, where we foresee a novel solution that unifies privacy-durable marketing mix modeling (MMMs) with standalone measurement and analytic solutions across multiple dimensions in ways never connected before.

Are you in one of the four situations when marketing effectiveness measurement is especially helpful? My latest MarketBridge blog talks through how marketing effectiveness outputs can be useful to optimize or justify investment and communicate internally about marketing's impact. #marketingmeasurement #marketingeffectiveness #marketingoptimization 4 Situations When Marketing Effectiveness Measurement Is Especially Helpful  https://lnkd.in/ex7DFtkb

🚀 Where should brands focus their marketing measurement planning for the year ahead? Yeimy Garcia Smith and Michelle Pope Snell share their top four trends in marketing measurement for 2025 with WARC readers and outline why brands must prioritize accurate measurement to stay ahead. 📊 🎯 The key takeaway? Nothing is more powerful than having the proof you need to say it’s working. That’s why measurement should be at the heart of your marketing strategy. Read the full article here: https://lnkd.in/eWYgQQnt #Marketing #Measurement

How to optimise your marketing effectiveness and fuel growth with measurement: Download the playbook. Download the playbook to learn: The marketing effectiveness measurement (MEM) fundamentals: Why you (and your senior leadership) should care, practical advice, and how to implement your own MEM framework and test-and-learn programmes. The multiple marketing effectiveness tools available: Discover tools and tactics to create a holistic approach for capturing and fulfilling all your marketing needs while showcasing a solid ROI to senior stakeholders. How incrementality experiments, MMM, and attribution complement each other: What each one brings, how they work, the differences between them, and making them work better together. Advanced strategies to fuel business growth: Build a marketing effectiveness measurement strategy optimised for a privacy-first world. Discover tips to navigate a noisy marketing landscape, demystify complex consumer journeys, analyse first-party data, and connect the dots for better conversions. The landscape of marketing effectiveness measurement has evolved dramatically in recent years, making a robust framework increasingly essential for achieving future success. That’s why we’ve developed this new resource. It unifies marketing mix modelling, attribution, and incrementality testing — showing how to implement them together, optimise each method, inform decision-making, and provide more accurate proof of investment. Download our playbook to learn about the core fundamentals of measurement, the multiple marketing effectiveness tools available, and advanced strategies to fuel your business growth.

Recent Gartner research reveals that only 29% of CMOs believe they have the necessary budget to execute their marketing strategy. That means 71% don’t feel they have the right investments to be successful with their marketing. With the new year around the corner, marketing teams are factoring in disruption, the need to be scrappy, and the need to do more with less. Want to learn how to execute your marketing budget effectively and efficiently? Jill Grozalsky Roberson shares some valuable insights on how to do more with less. Check out her article here: https://lnkd.in/eHTjfrYH.

We know that many brands presume that choosing the “best” methodology and letting it work its magic is all that is required to get actionable, reliable insights. However, things are a little more complex than this, so we have created an easy-to-follow guide on triangulation in marketing measurement. In this guide, we cover: 🚀 What is triangulation in marketing measurement? 🚀 How to do triangulation 🚀 Why should we triangulation ... and more! Want to learn how to make the most of diverse measurement methods? Read our article here: https://lnkd.in/ezf8zWSS