Ikem Ekukan’s Post

🌟 Master Monday: The Essentials of Call Tracking In the realm of marketing, understanding the effectiveness of each campaign is crucial. Call tracking isn't just a tool—it's an essential backbone that amplifies your marketing analytics. 📈 By pinpointing which marketing efforts are leading customers to pick up the phone, you can transform your strategy from speculative to strategic. Here’s what call tracking brings to your marketing operations: Precision in Performance Metrics: Track which campaigns deliver phone calls, giving you clear insights into what's working. Customer Journey Insights: Discover the path customers take before they make that crucial call, helping you refine touchpoints along their journey. ROI Amplification: Allocate your budget more effectively by investing in campaigns that drive results, enhancing your overall return on investment. It's time to evolve from uncertainty to clarity. Every call holds a wealth of information that could redefine your marketing strategies and drive substantial growth. 🚀 🔍 Ready to optimize your marketing efforts? Track every lead with precision unmatched in the industry. Embark on your journey to smarter marketing with our free trial today!

🌟Digital marketing success tip: Start with SMART objectives – Specific, Measurable, Achievable, Relevant, Time-bound. This structured approach sets a clear path for your strategies to thrive in the competitive landscape. 🌟Understanding your customer's journey is key in creating personalized and targeted campaigns. Dive deep into their behaviors, preferences, and pain points to deliver meaningful experiences. 🌟Evaluate your current approach regularly to stay ahead of the curve. Analyze data, track KPIs, and adapt strategies based on insights to maximize ROI. 🌟In today's fast-paced digital world, leveraging these strategies is essential for brands to stand out and drive meaningful engagement. Stay ahead of the trends and watch your marketing efforts soar.

Save Your Dollars and Start Hitting Your Mark Are your marketing efforts feeling like a shot in the dark? Do you worry about balancing financial oversight with the need to keep your brand front and center? You're not alone. Many businesses face this struggle, especially when trying to keep up with rapid changes in the marketing landscape. Here are some practical strategies to help you tackle these challenges and make your marketing work harder for you. 1. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗔𝗴𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Marketing isn’t static. It never is and it never will be. It's essential to adopt an agile approach that allows you to pivot quickly based on market feedback. This flexibility can lead to better alignment with customer needs. 2. 𝗨𝘀𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 Leverage your financial data to inform marketing strategies. Analyze metrics like cost-per-acquisition (CPA) and customer lifetime value (CLV) to optimize spending. Invest where you see the highest returns. 3. 𝗙𝗼𝘀𝘁𝗲𝗿 𝗖𝗿𝗼𝘀𝘀-𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Break down silos between finance and marketing teams. Regular meetings enhance communication and align goals, leading to effective campaigns that drive results. 4. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 Not all channels yield equal results. Focus on platforms that resonate most with your audience, whether it’s social media or email marketing. Maximize your budget by targeting high-impact areas. 5. 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Build strong relationships with customers through personalized communication and loyalty programs. Happy customers refer others and become repeat buyers, boosting your bottom line. 6. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗥𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝗱 𝗥𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Continuous improvement is essential. Set aside time each month to review what’s working and what isn’t in your marketing efforts. Adjust your strategies based on these insights for ongoing success. #MarketingStrategies #BusinessGrowth #MarketingTips #FinancialInsights #CustomerEngagement

Are marketing-focused KPIs worth it? 🤔 On one hand, it allows you to: 👉Track where you’re spending your budget 👉 Leverage data to optimize campaigns 👉 Achieve specific goals (e.g. website traffic) On the other hand, it can also: ✔ Encourage short-term thinking ✔ Influence marketers to focus on the wrong metrics ✔ Ignore other important aspects of marketing The truth is, that KPIs aren't "good" or "bad." ☝ It's all about what you want. 💁♀️Do you want quick results or long-term growth? Or, 💁♀️Do you want to drive conversions or build awareness? Ultimately, your choice of KPIs needs to align with your marketing strategies and business objectives. Remember: KPIs are a tool to help you measure results, not the ultimate goal. Need help with your marketing strategy? 🤔 😃 We're here to assist you in achieving your marketing goals. Contact us today to get started!

Are you tired of throwing money at marketing strategies that don't deliver? It's time to shift your focus from vanity metrics to tangible results. Stop wasting resources on shallow marketing tactics and invest in strategies that drive real growth. Did you know that aligning your marketing strategy with your business objectives can increase ROI by up to 300%? Re-evaluate your marketing approach and focus on: 1. Data-Driven Decision Making 2. Customer Acquisition Cost (CAC) Optimization 3. Return on Ad Spend (ROAS) Maximization  Ready to transform your marketing strategy and drive real growth? Let's discuss how to optimize your approach for maximum ROI. Message me or comment below!

"Success is the result of perfection, hard work, learning from failure, loyalty, and persistence." This quote resonates deeply, especially in marketing. A recent article highlights how tracking key performance indicators (KPIs) can significantly enhance your marketing strategies. For example, businesses that measure their marketing effectiveness see a notable increase in ROI and alignment with their business objectives. These metrics aren't just numbers; they tell the story of your brand's journey and areas for improvement. Understanding these insights can empower you to make data-driven decisions, ensuring that every effort aligns with your goals. What's your experience with KPIs in your marketing journey? Let's hear your inspiring stories! https://lnkd.in/gEhfnZcj

Marketing Executives - Get The Credit You Deserve Tired of struggling to prove the value of your marketing efforts? You're not alone. A staggering 63% of marketers grapple with measuring ROI. As a marketing executive, you know the impact, but quantifying success can be elusive. Without clear metrics, your hard work may go unrecognized, and budget allocations can suffer. The situation is even worse when it comes justifying the use of promotional products. ➡️ Break the Cycle - it's time to claim the credit you deserve. ➡️ Take Control - don't let ROI uncertainty hold you back. Let's work together to align marketing goals with business objectives, establish clear metrics and benchmarks, and drive data-informed decision-making. #PromotionalProducts #MarketingStrategy #ROI

I've distilled my last 12 conversations with CEOs across the US.👇 I have the privilege of speaking to C-suites every day. Often times about business growth which ultimately leads to marketing frustrations. 𝗛𝗲𝗿𝗲'𝘀 𝗮 𝘀𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗖𝗘𝗢𝘀 𝗵𝗮𝘃𝗲 𝘁𝗼𝗹𝗱 𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟯𝟬 𝗱𝗮𝘆𝘀- 😅 𝘐'𝘮 𝘯𝘰𝘵 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘪𝘯 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 😳 𝘖𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘴 𝘰𝘶𝘵𝘥𝘢𝘵𝘦𝘥 😬 𝘐'𝘮 𝘦𝘮𝘣𝘢𝘳𝘳𝘢𝘴𝘴𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 😅 𝘞𝘦 𝘯𝘦𝘦𝘥 𝘢 𝘳𝘦𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘯𝘰𝘵 𝘢 𝘧𝘰𝘤𝘶𝘴 𝘪𝘵𝘦𝘮 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 😳 𝘖𝘶𝘳 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 𝘥𝘰𝘯'𝘵 𝘵𝘢𝘭𝘬 𝘵𝘰 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳 😁 𝘊𝘑 𝘩𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘰 𝘨𝘰𝘰𝘥 𝘭𝘰𝘰𝘬𝘪𝘯𝘨? 😅 𝘐 𝘩𝘢𝘷𝘦 𝘥𝘢𝘵𝘢 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘥𝘰 𝘰𝘳 𝘩𝘰𝘸 𝘵𝘰 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘪𝘵 😳 𝘖𝘶𝘳 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘪𝘴 𝘸𝘢𝘺 𝘵𝘰𝘰 𝘭𝘰𝘸 😬 𝘞𝘦'𝘳𝘦 𝘵𝘰𝘰 𝘭𝘢𝘵𝘦 𝘢𝘥𝘢𝘱𝘵𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 Ok... I made one of those up but you get the point. From what I've heard, CEOs seem to desire a more effective, data-driven marketing strategy. If you're still reading (sup) don't let overwhelm stop you. Yes, your market is demanding. Yes, your resources are limited. No, it's not just you. I understand these frustrations and am here to talk this out. The PG marketing team solves for this every week. PS - What frustration around marketing would you add? 🌾

Your marketing playbook expires in 6 months ⏳  𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗵𝗿𝗲𝗮𝘁 - 𝗶𝘁'𝘀 𝗮 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 I've learned this the hard way. It's frustrating, but it's also what makes marketing exciting. A few areas I have focused on to keep up with change: 1. Know your audience 🎯 Who are we reaching? 𝗪𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗳𝗮𝗰𝗲? Talk to sales and product teams for insights. 2. Be genuinely helpful 🤝 T𝗲𝗮𝗰𝗵 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲. Try different formats. Be a resource, not just noise. 3. Show up strategically 📍 𝗙𝗶𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝗻𝗴𝘀 𝗼𝘂𝘁 𝗼𝗻𝗹𝗶𝗻𝗲. Be there consistently. 4. Track and adjust 📊 Measure what matters. Use data, not guesses. 𝗕𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗶𝘃𝗼𝘁. These four principles aren't just tactics - they're your adaptable marketing framework. By focusing on these areas, you're building a strategy that can evolve with your audience and the ever-changing marketing landscape. Keep experimenting, stay curious, and don't be afraid to shake things up.

Marketing metrics are often a challenge for non-marketers, and that's a marketing problem to solve.     I've witnessed the laughable Marketing Math that Tom Fishburne illustrates. I've seen way worse, as I'm sure you have.  Not surprisingly, when metrics are misaligned with the assumptions and expectations of leadership and stakeholders, it diminishes credibility. It's our responsibility to ensure that the audience has a full grasp of the impact of our marketing efforts. When we miss the mark, it's an opportunity for feedback to enhance how we communicate in ways that help instead of hinder.  Hint: Financial metrics speak louder (e.g., revenue, ROI, profit, CAC, etc.). Non-financial indicators (e.g., awareness, brand perception, customer satisfaction) cannot be overlooked but should not be relied on to tell the whole story. Balance is essential, and more importantly, is the ability to connect them.  What are the weirdest marketing metrics you've seen?