Light Buzz Media’s Post

How is it that a simple cup of chai can stir up the perfect blend of comfort and nostalgia? Society Tea seems to have found the secret recipe, and it’s not just in the leaves - it’s in the strategy! Here's how Society Tea brewed its way to a 40% market share in Maharashtra.. 1. Blue is the new brew – Society Tea stands out with its unique blue packaging, a refreshing change from the usual reds and greens. 2. Tea with a taste of nostalgia – Their heartwarming ads rekindle memories, making every cup a trip down memory lane. 3. Local vibes, no celebrity hype – Forget flashy endorsements. Society Tea celebrates real moments with real people, from Parsi couples to Bollywood masala. 4. From digital sips to social media hits – With engaging content and clever campaigns, Society Tea knows how to stir up excitement online. Curious to know more about how Society Tea keeps the magic brewing? Watch the full story! And don’t forget to check out our newsletter for more marketing insights!👇 https://lnkd.in/gynGcBpg #SocietyTea #Tea #DigitalBranding #Advertising #Chai #TeaBrand #Branding #MarketingStrategies #MarketingMonk #Digiphin #CaseStudy #Brand #Marketing

MBA CHAI WALA INDIA, It was good experience on your outlet but few things I would love to suggest to Mr. Prafull Billore Ji. 1)In snacks make India starters your USP! As with Chai burger pasta do not have any combination it can attract youth for short term but not a permanent solution. 2) Give one or two pieces of Rusk or Biscuits as complementary 😂 it would definitely attract. 3)Try your audio message on outlets also with music your some audio can also be there as your photo. 4)Use of regional languages a lot. These are 2-3 tips what others think? comment down below.. #MBAchai #chai #snacks #marketing #usp

The impact of cultural understanding in marketing is now in the basket of #Blinkit. The concept free dhaniya and Hari mirch as you purchase groceries is something that is in Indian Moms' Culture. That's how they are connecting with some new type of users as well showing the impact of culture and usual practise in India. #thursdaythoughts

Maggie’s journey from ban to brilliance shows us the power of perseverance! 🌟💼 Don’t let setbacks define you, rise stronger every time! 🏆🔥 🍜 Maggie used emotional marketing strategy to rise again! By tapping into nostalgia and telling stories that resonate with everyday life, they won back the trust of foodies across India. 🍜❤️✨ #maggi #emotionalmarketing #nostalgia #trust #foodie #successstory #marketingmagic #upturnit #upturnindia #upturnindiatechnologies

'Acidity se rahaat chaahiye toh bhature banaane waala nahi, pachaane waala solution lo.' Saw a Gas-o-fast ad recently, where they took a dig at Eno, coming from the insight that Eno is used in most Indian kitchens to make dhoklas and bhaturas, more than it is to relieve gas. But doesn't this come more from a place of Eno actually being a household name and not really from its inefficiency as an antacid? 'Jo antacid khaana banate hain, unko bolo no, aur acidity se raahat ke liye, Gas-O-Fast Asli Jeera lo!' The entire communication along with the tag line, nudges the consumer to say no to competitor brands only because they aren't as good as their product. This strategy where instead of telling your product's merits and RTBs, you talk about how a competitor brand isn't good enough — does it really work in today's day and age? Will that establish a case strong enough to make the consumer shift from using something as familiar as Eno? And since technically any antacid can be used to make the batter rise, is it even a cool insight from a business lens? Share your thoughts in the comments. Pinning the ad here 👇🏻 https://lnkd.in/dnffefTN #advertisingandmarketing #advertising #ads

The ad that rebranded milk This National Milk day, a look back at the iconic ‘Piyo glassful doodh’ ad that made milk cool again It was early 90s and the National Dairy Development Board (NDDB) was facing an interesting challenge. Milk was facing competition from unexpected quarters!!! While India had become the largest producer & consumer of milk in the world, NDDB observed that milk consumption was skewed towards rural India. In a study done around 1993-94, it was found that milk consumption was falling in urban areas in India. A further deep dive revealed that milk was losing to its cooler cousins – cola drinks. In a newly liberalized India, carbonated beverages & sweet drinks were better accessible and found appeal over milk among young Indian consumers. As milk started losing its appeal among young people in Urban India, it began to be seen as a drink “that your mother forced down your throat”. NDDB, the statutory body founded by Dr Verghese Kurien realized that Milk had an ‘image’ issue. The need of the hour was to make milk fun & youthful similar to the image which cola drinks were enjoying. The brief to the agency (FCB Ulka) was to showcase benefits of milk and make it relevant again. The target group: Young urban Indian consumer. The result was the now iconic ‘Piyo glassful doodh’ which caught the imagination of an entire nation. A memorable jingle, a contemporary vibe and the fun factor in the film – everything came together in this iconic film which not just celebrated milk but also subtly showcased India’s cultural diversity. Thanks to the ad,” Doodh ban gaya very nice”. It is widely acknowledged that the campaign went a long way in reinventing the image of milk. As we celebrate National Milk Day today, three cheers to ‘wonderful doodh’ and this timeless classic. Fun fact: Such was the engagement level & appeal of the ad that kids would wait till the end of the end so as to not miss the famous baritone “Moooo”. Link to the ad in comments section #NDDB #Doodh #NationalMilkDay 

#beingcategorical about #sweets and #mithai category. Aur Sir! Bahut dinon baad! City ke bahar rehtey hain kya? Hamari mithai nahin letey aajkal? The nearby halwai rekindling hope on seeing us in his shop. "Halwai apni mithai khud nahin khata" that smart Alec thought popped up. Praised my inner self for a sharp mind and live feed of such proverbs. Ages back, such thoughts used to occassinally flash through the mind. Ever since internet and apps have flooded the life, POPUP is the lingo for such flash and bulb now. So I thought of using this analogy to save myself of the blushes from this excessive customer service smothering. It is then I realised the young halwai had put on lots of weight. Mind again flashed a popup: has our halwai bunked the trend and started savouring his own mithai? The proof of the pudding is in eating. Lo and behold! the proof of "side effects of pudding aka mithai" was there for me to see and digest, nay metabolise. "Arrey nahin bus yun hi. Health issues ko leke thoda conscious ho gaye hain is age mein" was my sagely reply. Matters didnot slip out of hands. Halwai never gave any discount. I realised I will need the halwai for those hot jalebis, kachoris, samosas, hence beamed end-to-end, wishing the halwai a happy festival season. India's festival season and months of festivities have started. #India #itscelebrationtime #bookmyorder in Zump® Expand. Sales. Capability. #app #festival #sales #sweets #mithai #internet image for representation purpose.Credit to copyright owner.

Remember those catchy tunes that got stuck in your head for days? 👀 Like the ones for Vicco Turmeric, MDH Masale, or the unforgettable "Washing Powder Nirma"? These advertising jingles proved the power of music in making brands stick. Fun fact 👇 ‘Washing Powder Nimra’ first aired on radio and continued its streak for 33 years 🤯 Now, get ready for a potential new jingle legend! Morepen Laboratories Limited India's #Burnol, the household name for healing minor burns and skin irritations, has teamed up with none other than Baba Sehgal. His signature style – infectious lyrics, playful beats, and a touch of swagger – has made him a beloved figure in Indian music 🚀 This collaboration is a bold move. It could be a great marketing moment, tapping into the power of nostalgia and catchy music that resonates with Indian audiences. Choosing Baba Sehgal as an influencer is a clever strategy, leveraging his immense popularity and ability to connect with a wide range of demographics. Whether Burnol's jingle becomes a cultural phenomenon or a quirky footnote in advertising history remains to be seen. But one thing's for sure: Burnol and Baba Sehgal have sparked a conversation, and that's a win in itself 👏 Sushil Suri #PartnershipStories #InfluencerMarketing #Marketing #Jingle #advertising

Creativity is running at the peak level! 😄 Savlon's Swasth India Mission is back with a creative new campaign to remind everyone about the importance of hand hygiene! This Ogilvy India ad cleverly uses a personification of hands. You can see hands transform throughout the day, showcasing how they pick up germs from various activities. The humorous approach emphasizes the urgent need to make handwashing a regular habit. Great way to spread awareness and keep everyone healthy! It's a simple act with a big impact. ____ If you liked this post, reshare it ♻️ Follow The Indian Marketing Society to stay updated with marketing trends and insights #TheIndianMarketing #OgilvyIndia #ITC #Savlon #HandHygiene #CleverMarketing #SwasthIndiaMission

We Indians love our food. But here's the catch—we want it our way, or the brands can take the highway! 🛣️ It's amazing to see how global brands have embraced this, blending international appeal with a distinctly Indian twist. Think of the Maharaja Mac by McDonald's, Peppy Paneer by Domino's, or even the Masala Chai Latte by Starbucks. These are classic examples of adapting to the Indian palate and winning hearts! ❤️ Now, there's a new player that’s nailed this art—Woktok by Veeba. It’s truly what the hashtag says: #ChineseParApneStyleSe. The ad is a banger, capturing the essence of Indian quirks perfectly: - Tilting the scooter when the petrol runs out - Playing imaginary cricket while crossing the road - Over-the-top expressions from our favorite Hindi sitcoms - And the legendary Indian wedding snake dance moves And the twist? A Chinese character doing these very things while stunned Indians look on—it's clever, unexpected, and oh-so-relatable! What I loved most? The product differentiation at the end: No Palm Oil, No Maida, No MSG. This speaks to the modern Indian consumer—more informed, more conscious, and always seeking better choices. Kudos to Revant Himatsingka (Food Pharmer) and other influencers for raising awareness around healthier options! 🌿 Marketing isn't just about selling a product; it's about understanding your audience and delivering what they didn't even know they needed. Hats off to Veeba and Viraj Bahl for striking the right balance between humor, cultural nuances, and a compelling product story. #MarketingGuru #BrandBuilding #ProductPositioning #CustomerFirst #IndianMarketing #WoktokByVeeba #FoodChoices #HealthyEating