Ravi K. Darbha’s Post

MBA CHAI WALA INDIA, It was good experience on your outlet but few things I would love to suggest to Mr. Prafull Billore Ji. 1)In snacks make India starters your USP! As with Chai burger pasta do not have any combination it can attract youth for short term but not a permanent solution. 2) Give one or two pieces of Rusk or Biscuits as complementary 😂 it would definitely attract. 3)Try your audio message on outlets also with music your some audio can also be there as your photo. 4)Use of regional languages a lot. These are 2-3 tips what others think? comment down below.. #MBAchai #chai #snacks #marketing #usp

Celebrating the colors of joy and unity this Holi! 🎨✨ Wishing everyone a vibrant and joyful festival from all of us at TehriHills. Let's spread love and happiness together! #holi #happyholi #holiindia #india #holi2024 #marketresearch #tehrihills #datamodelling #surveyprogramming #dataanalytics #dataananalysis #consultancy #research #marketing #dataananalysis

Feeling of love was missing in this Rakhi The rise in Rakhi sales through quick commerce is a troubling sign of how capitalism is evolving in India. Festivals are more than just products; they carry emotional significance and are vital for many small and medium businesses (SMBs) across the country. With delivery platforms taking charge of pricing and distribution, we risk losing the heart of these festival traditions. When companies boast about the number of Rakhis or festival items sold on their apps, they often miss the bigger picture regarding the impact on our local SMBs and hyperlocal markets. Sure, it’s great that people are opting to buy Rakhis through an app instead of from a shop just down the street. But we need to ask ourselves: why should we celebrate this change? It’s crucial to think about what this means for our local economies and the rich traditions that make our festivals meaningful.

Festivals in India are like a never-ending celebration, keeping the country in a constant state of joy and anticipation. The "Indian Festival Marketing Guide" is a game-changer for marketers looking to tap into this vibrant cultural landscape. Each celebration is uniquely tied to: - A revered religious figure - A national leader - A seasonal activity What makes these events marketing goldmines? Every festival comes with its own: - Specific rituals - Special food preparations - Distinct clothing and decorations These elements create a perfect storm of marketing opportunities, driving the ambiance and consumer behavior during celebrations. For marketers, understanding this festive cycle is crucial. It's not just about one event, but a continuous flow of opportunities throughout the year. Are you ready to leverage the power of Indian festivals in your marketing strategy? @followers Let's embrace the festive spirit and transform it into business success! #IndianFestivals #MarketingOpportunities #CulturalCelebrations #followers

We don’t live in an easy world – our attention is the most-wanted prey, suspicion is rife, and truths are invented daily. Amidst such chaos, it’s hard for anybody or anything to pull your attention towards them consistently; it is even more difficult for nations looking to use soft power for strategic national gains. South Korea has done it magnificently with its K-Pop, K-Drama, skincare, and street food. Japan is now a must-visit for everybody thanks to its Cool Japan push.  India’s old attractions like culture, food, people, and yoga don’t have the same pull they had for ages because they’ve been commoditised; in a post-truth world, soft power needs new symbols. So, what is India’s new draw? Cricket and Bollywood are not the best choices. The former is plagued with groups (Rohit vs Virat, Ganguly vs Virat, Dhoni is better than everybody…) and the latter is suffering from an acute bout of writer’s block.    Street food is strict no. Have you read how most social media commentary about it, especially on food vloggers’ posts, revolves around “unhygienic” and not “tasty” or “must-try?” Most governments are poor storytellers and harsh editors; they present a skewed version of history. So, they are out. And weirdly enough, the Ambani wedding spectacle is our flex these days. So, I spoke to a few ad folks to get their views on what is India’s soft power today. Thank you Kainaz Karmakar Sumanto Chattopadhyay Dheeraj Sinha Iraj Fraz Batla anupama ramaswamy Aarushi Periwal Kunal Joshi Photo by Jayanth Muppaneni on Unsplash   #ads #India #independenceday

With the 'ber months here... let's Focus On What Matters. Join our Clarity Movement!

As we celebrate Navratri, Falguni Pathak, the 'Queen of Dandiya,' exemplifies how cultural icons can become powerful brands. Since her rise in the early '90s, Falguni has not only revived traditional Garba music but has also shaped the festival’s modern identity. Her live performances draw crowds, guaranteeing sold-out shows, while her robust digital presence keeps her connected to fans year-round. Collaborations with brands like Swiggy highlight her cultural relevance, seamlessly blending tradition with contemporary marketing strategies. Follow the link in the comments to know more #Navratri #FalguniPathak #Marketing

The impact of cultural understanding in marketing is now in the basket of #Blinkit. The concept free dhaniya and Hari mirch as you purchase groceries is something that is in Indian Moms' Culture. That's how they are connecting with some new type of users as well showing the impact of culture and usual practise in India. #thursdaythoughts

All of this makes Parle-G a staple in Indian households and the real Genius. Did you know during the COVID-19 lockdown, Parle-G's popularity soared as people sought comfort and familiarity? Let us know what you love about the most-loved biscuits in the comments. #lightbuzzmedia #digitalmarketing #digitalmarketingagency #marketingagency #digitalmarketingagencyindia #digitalmarketingagencymumbai #brandstory #CaseStudy #Casestudies #Marketingstories #marketingcasestudy #parleG #ParleGStory #parleGCaseStudy #ParleGMarketing #EngagingContent #Engaging #trending #fyp

As we start the first day of the New Year here in India and those celebrating around the world. We start this year with gratitude and awareness that health is the biggest wealth.   Please make more time for health, wellness and wellness for the planet. They are all highly interconnected. For your well-being and for your children’s well-being. We are all interconnected. Just in case you think you can insulate yourself in China, India, USA, Timbaktoo, Goa or Singapore. Covid was a classic example and so is the current climate crisis. Just sending us one message. We are all interconnected. In India we call it Vasudev Kutumbh Kam (The World is One Family). Please watch what you eat, think and consume generally. There is a lot of dust being sold as gold which could harm your health. Sharing one video which was our attempt at opening people’s eyes to the green tea’s they drink in the name of wellness.   Wishing you all on earth and the universe. Health and wellbeing. Happy New Year.   #marketing #futureofmarketing #Asia #India #marketingautomation #branding #consulting #marketingconsulting #brandconsulting #advertising #intertwinedbrandsolutions #divyapratapmehta #cmo #cmonetwork #strategy #digitalmarketing #performancemarketing #Ai #Martech https://lnkd.in/dQbfXWH