Devansh S Bhatt’s Post

Melodi toffee the iconic brand of India has different meaning on the internet these days. Can you guess what I am talking about. Otherwise Melodi Khao khud Jaan jao. Can you guess? #india #humor #funny #marketing #digitalmarketing #money

There’s something truly fascinating about Indian consumers and their unique approach to purchasing. After spending time analyzing their habits, here are a few interesting personas I’ve observed: 1. Bargain Hunters by Day, Impulse Buyers by Night 🛍️ We’re pros at haggling over Rs. 50 in the local market, but when it comes to those midnight online sales, all bets are off! The phrase "Buy 1 Get 3 Free" has a magic all its own. Who can resist a last-minute deal? 2. Family-Approved Purchasers 👨👩👧👦 Buying that new TV? Wait, it’s not official until mom, uncle, and your neighbor have signed off. Validation from the fam is more powerful than any online review — because if it’s not family-approved, it’s not happening! 3. Festival Lovers & Sale Seekers 🎉 Festivals aren’t just for celebration; they’re shopping events! From Diwali to Holi and the 27 other festivals, Indians love to shop with a bang. The louder the fireworks, the bigger the cart — because nothing says "festive spirit" like a great deal! 4. Emotion-Driven Shoppers ❤️ In India, we don’t just buy products; we buy stories. Whether it’s a pair of shoes endorsed by a smiling celebrity or a heartwarming ad that tugs at our emotions, logic often takes a backseat to feelings. If it connects to the heart, we’re sold. 5. "Ghar Ka Sabun, Sabse Behtar" 🧼 Legacy brands rule the roost. No matter how fancy your campaign is, if mom’s trusted detergent has been around for decades, that’s the one we’re buying. The power of nostalgia and trust is unbeatable! Indian consumers: full of quirks, contradictions, and endless surprises. And honestly? That’s what makes marketing in this country so exciting and rewarding. 🚀 What other unique shopping traits have you seen in India? Drop your thoughts below! #IndianConsumers #MarketingIndia #ConsumerBehavior #BrandLove #MarketingStrategy

Reality is this: most Podcasts are really boring because people take forever to complete a point due to no defined clearly defined show-time. If you're a Brand / CEO main thing to figure out is this: How do people consume the Podcast I am looking to parter with? Do they watch it or hear it & if yes, for how long? Longer the view time, hopefully better chance of Brand recall in an in-show segment. With TRS I have noticed a lot of people share clips & highlights from his actual show, usually in an extremely derogatory manner as compared to the clip shared below. Due to this there is a negative perception already in the mindset of a potential podcast viewer & if there is any Branding element involved in show; not sure if that person will have a positive feeling towards that brand. Keep in mind, thanks to years of ad free streaming, it really irks people if there is a Branded message or the show stops for an ad break. The exception to this rule is Podcasters who have the gift of the gab! They somehow seamlessly integrate their sponsor's message within the actual show; within the actual topic being discussed. A recent example of this is ex WWE Star - Maven Huffman who has a very intriguing podcast for the casual fan, about his career as a WWE Superstar. Recently he did a show on Wrestlemania and seamlessly integrated his sponsor SeatGeek. The way he transitioned into the ad was - Maven was sharing his personal experience as a wrestler in a Wrestlemania stadium & then brought up the fact that if you want a ticket to 'Mania - use SeatGeek to help you. It greatly helps that Maven's videos are also very crisp for a causal fan to watch & rather to the point. #EntertainmentMarketing || #Marketing || #Marcom || #Podcast

#marketers & #CEOs please stop confusing views for popularity. 🧠 Credibility and positive brand connect matters a lot when you are trying to build a brand. 💡 When Akshay Kumar one of India's most mainstream actors ,clearly right inclined finds #beerbiceps content ridiculous, imagine what does it to your brand image when you endorse via him 🧠 And I have nothing against him. Perhaps he's a wonderful human being and frankly I like his humour better than Kapil Sharma's sexism. But this is not about personal tastes...Kapil Sharma works for brands , many kinds of brands. But I am pretty sure more often than not endorsing via #beerbiceps is hurting your business or brand. A #meme is popular but it doesn't help sell your product or build your brand. Beer Biceps has even thought about death...time for you to think about your brand's life. #strategy #roi

Unleashing the Power of Dreams in South Indian Business! 🌟 Enter Rajesh, a spices entrepreneur in the heart of South India, faced with the challenge of promoting a traditional spice blend in an oversaturated market. But Rajesh wasn't one to shy away from a challenge. Instead of resorting to the usual tactics, he decided to infuse his marketing strategy with a dose of magic: DREAMS. In a region where culinary heritage runs deep, Rajesh understood the emotional connection people had with food. He envisioned a campaign that didn't just sell spices but transported consumers to the vibrant streets of South India, where every dish told a story. Through captivating visuals and heartwarming narratives, Rajesh's "Spice It" campaign ignited the imaginations of consumers. Each ad was a love letter to the rich flavors and aromas of South Indian cuisine, promising not just a spice blend but a journey of culinary discovery. The response was overwhelming. Consumers didn't just buy the spice blend; they bought into the dream of recreating the magic of South Indian cooking in their own kitchens. Rajesh had tapped into something powerful: the ability of dreams to transcend barriers and forge connections. His story serves as a testament to the transformative power of dreams in South Indian business. So, fellow entrepreneurs, dare to dream big and watch your brand leave an indelible mark on the market! #SpiceUpYourDreams #marketing #fuego #fuegomediaservices 🌶️✨

#TejasTexting So, MrBeast, Logan Paul, and KSI touched down in India, collaborating with CarryMinati and hyping up their products. Great strategy—after all, India’s audience numbers are jaw-dropping. But here’s the catch: their products are as expensive as their content is entertaining. Sure, they’ll grab attention and even some first-time buyers. But long-term? India’s middle class and Gen Z might love bingeing their videos, but they’re unlikely to splurge on overpriced merch. In a country where value trumps hype, this feels less like a “business strategy” and more like a bubble waiting to pop. Here’s the kicker: while they might not build a sustainable business here, they’re definitely showing the power of the social media economy. Creators are turning into global brands, pushing the boundaries of influence—and in the process, revealing just how far (or not) this new-age celebrity culture can go. The world’s all-in on content and hype, but India? We might just be calling their bluff. #SocialMediaEconomy #IndiaVsHype #GlobalCreators #MarketingLessons #ConsumerBehavior #BusinessBubble

Dua Lipa ❌❌ Marketing genius ✅✅ Not just viral song but mainstream sensation, that’s how you do it. This video talks about marketing beyond books and was a calculated move. 1. Original mashup was created by Ruchir Kulkarni in 2022 which vent viral, with no due credits yet. 2. This move with a bollywood twist has brought global and cultural elements together creating social chatter of more than 300% and gained 2.5 million views in couple of hours. 3. It played well for Zomato positioning the brand with Feeding India platform to create buzz and reflect on social impact. 4. SRK is indeed an global icon and so getting the trend mainstream with his song, was a move to put India’s entertainment industry on global map. Fans, folks and marketers are going gagga over concerts with Coldplay, Diljit Dosanjh and Dua Lipa now, and it shows India’s hunger for music events and opportunity for brands to outshine. 2024 has been the year of crossover and looking forward to many more. #marketing #branding #zomato #viral

𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗿𝗲 𝗠𝗮𝗸𝗶𝗻𝗴 𝗔 𝗦𝗽𝗹𝗮𝘀𝗵 𝗜𝗻𝘁𝗼 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝘀: 𝗟𝗮𝘂𝗻𝗰𝗵 𝗢𝗳 𝗠𝗿𝗕𝗲𝗮𝘀𝘁’𝘀 𝗙𝗲𝗮𝘀𝘁𝗮𝗯𝗹𝗲𝘀 𝗔𝗻𝗱 𝗣𝗿𝗶𝗺𝗲 𝗕𝘆 𝗟𝗼𝗴𝗮𝗻 𝗣𝗮𝘂𝗹 𝗔𝗻𝗱 𝗞𝗦𝗜! The FMCG sector in India just had an exhilarating upgrade! Mr. Beast's delectable chocolate called as Feastables and the KSI and Logan Paul collab hydration drink Prime has made Indian audiences very happy since they can now seek new experiences. The partnership with YouTuber CarryMinati for promotional purposes to reach out to the content-hungry brigade of India is the cherry on the cake. This initiative proves not only the extent of digital influence but also what creators go further to make entertainment interwoven with some aspects of real life. Now that the solid appropriations are penetrating the local market, the burning issue is: Will these brands survive the taste and the faddies of the Indian customers? 💬 Have you tried Feastables or Prime? We would like to know your opinion! Will these brands succeed? Leave a comment below! #PrimeIndia #Feastables #MrBeast #LoganPaul #NewInIndia #FMCG

All of this makes Parle-G a staple in Indian households and the real Genius. Did you know during the COVID-19 lockdown, Parle-G's popularity soared as people sought comfort and familiarity? Let us know what you love about the most-loved biscuits in the comments. #lightbuzzmedia #digitalmarketing #digitalmarketingagency #marketingagency #digitalmarketingagencyindia #digitalmarketingagencymumbai #brandstory #CaseStudy #Casestudies #Marketingstories #marketingcasestudy #parleG #ParleGStory #parleGCaseStudy #ParleGMarketing #EngagingContent #Engaging #trending #fyp

It’s so easy to manipulate Indians and their feelings. Tell them your product contains no harmful chemicals and is as natural as nature, People will buy it. The same happened with Patanjali (Baba Ramdev’s brand). Recently, the Supreme Court came down heavily on the Patanjali Group and imposed a temporary advertising ban on one of its entities. Things were running smoothly before other competitors started giving a hard fight to Patanjali for making their name in the space of Swadeshi (Made in India) products and introducing the AYUSH range of shampoo and soaps. Patanjali entered into the FMCG space in 2009 and scared every other big and small giant in the industry with their Swadeshi products. At its peak, Patajali was one of the highest advertisement runners on TV, putting behind some of the big consumer goods brands such as Cadbury, Parle and Pond’s. TVCs for Patanjali products played more than 17,000 times between January 23 and compared with just under 16,000 times for products under the Cadbury brand. Ad guru Piyush Pandey said: “It is evident they have lots of money. They are pumping in money, but that doesn’t mean it is all good advertising. That he is aggressively marketing the products is evident but how sustainable it is remains to be seen. The content of advertising will have to match spends, otherwise the ads will start irritating people.” *** Apart from irritating people with repeated ads, it should also be ethical and right in terms of information aired on TV. And it turned out it wasn’t that ethical to continue running those ads on TV. Therefore, the Supreme Court of India banned Patanjali from running those ads containing false claims of allopathic medicine. Below is one of their ad banners. MISCONCEPTIONS SPREAD BY ALLOPATHY: SAVE YOURSELF AND THE COUNTRY FROM THE MISCONCEPTIONS SPREAD BY PHARMA AND MEDICAL INDUSTRY. *** You need a solid product, marketing, and distribution to compete against the age of giants of the industry. And if you try to take a short cut by manipulating the facts, it will come back to bite you. This is not how you market. *** What are your thoughts on this? PS. Thanks, Dall-E. #patanjali #babaramdev #ethicalmarketing #medigit