Lawrence Lo’s Post

Did Grocery Dive raid my brain for marketing ideas? It's like they sneaked a peek into my brain, swiped some of my favorite ideas, and turned them into genius marketing strategies. What can I say? Great minds think alike 😀. What I love most is how these solutions merge creativity with data-driven marketing, enabling brands to measure ROI and optimize future campaigns. A must-read for anyone looking to revolutionize their customer loyalty strategy!

Integrating QR Codes into your marketing strategy

The book presents an in-depth look at the growing field of connected packaging, a technology that integrates physical packaging with digital platforms to enhance consumer interaction #connected #packaging #NFC #retail #ecommerce #shops #brands #marketing #industrial #innovation https://lnkd.in/dvCcVMmR

This is a commissioned research that the client is happy to release part of the report about how a D2C brand facing challenges related to customers’ changing purchasing behavior post-COVID, the low repurchase rate, and increasing expenses on online ads, and how they take actions such as working with retail partners, cutting costs, and extending their product lines. Let us have a look at this case-study learning! https://lnkd.in/ec_gUWAA

The shopping cart started out as a failed product launch. In 1937, Sylvan Goldman noticed that his customers' purchases were limited by how much they could carry. So, he set out to find a way to increase sales by getting customers to carry more. Inspired by a folding chair, he developed a shopping cart so customers could push their groceries around the store instead of carrying them. He advertised his unique advantage: no longer did you have to tire yourself carrying baskets around a store. But nobody wanted to use the cart. Men felt other customers would think they were weak. And women thought other customers would think that they had terrible taste. Instead of giving up, Goldman hired models to walk around the store with the carts, pretending they were shopping. He normalized pushing shopping carts around the store. Their use took off. And Goldman's sales increased. Sylvan Goldman got his customers to adopt a new product by using marketing to change their perception. Too often, marketing and product development work in silos. But there's great power in getting them to work together. Click the link below to read CMO Madhukar Kumar's insightful article on how marketing should be part of product development. #marketing #consumerinsights #marketingstrategy

New product is part of an ecommerce strategy. Why? Retailers and customers alike love newness. Consumers are shopping/browsing frequently, so retailers are always looking for ways to keep them coming back. Upping your release schedule to 3 or 4 times each year gives you more opportunity to ride the newness wave and get a full-price message about your brand to the end customer. But it’s not just about working with your retailers to publish new product—you also need to work with them to figure out how you’ll highlight and promote them. Each retailer has difference accelerants to do this, from promotions to pay-to-play to review programs. Newness is a good move in your ecommerce strategy—but it should come with a side of built-in marketing.

Elevate your marketing game with hyper-personalisation! Learn how tech-driven strategies are revolutionizing the retail sector. Read more #ETInsights #Personalisation #RetailInnovation #TechTrends #Sectors #Marketing Dr. Gaurav Nagpal

Excited to share my thoughts on the latest article about Innovations in Ecommerce Marketing! I wholeheartedly agree that staying ahead of trends is crucial for growth and customer engagement in this rapidly evolving industry. Check out the insightful piece from Operators Network here. #EcommerceMarketing #Innovations #CustomerEngagement Check this out:

First, three kinds of intelligent sales model 1, brand awareness and reputation: the brand has visibility and reputation is to reduce the cost of consumer choice, because consumers believe that the decision is fast, I believe that the quality is good, good service, e-commerce brand has the awareness of brand building, the road will go further. 2. Visual marketing planning: Brand conscious e-commerce pages and non-brand conscious e-commerce pages, consumers know at a glance, the brand's overall planning, visual, communication have marketing strategy factors in it, a good image, unity, norms, virtually give consumers a sense of trust, and often this page is the best way to reduce labor costs, Because there is no need for customer service, no need to consult to complete the sales path. 3, new marketing promotion: in addition to b2b, but also in the b2c platform to increase exposure, in these platforms if there is no your figure, it is difficult to establish brand awareness and reputation, the consumption habits of consumers now is in the major platforms to search whether anyone has used this brand, how to evaluate, and then go to their own accustomed e-commerce platform to place an order to buy.

Delighted to have my opinion piece featured in NewDigitalAge! It centres around how brands & retailers push "Direct-to-Consumer" when in reality it's what I call a "Consumer-to-Brand" approach that's key. Consumers drive the conversation, influencing brand perception, choosing who to engage with. In the article, I dive into why consumer influence on brands matters more than ever. Have a read and let me know your thoughts in the comments! #C2B #eCommerce #ConsumerInsights #Branding"