Orla Power

📢 Why Video Content is King: Insights for Dublin Marketers 🎥👑 Attention Dublin marketers! Ever wondered why video content is dominating the digital landscape? Our latest blog dives deep into the power of video marketing and why it's an essential tool for your strategy. 🌟 Key Takeaways: -Boost engagement and reach with compelling video content. -Learn how video can transform your brand's online presence. -Discover tips and tricks tailored for the Dublin market. Don't miss out on these invaluable insights that can elevate your marketing game! Check out the full blog now and start harnessing the power of video. 🔗 Read the blog : https://lnkd.in/gEMjN5m4 #VideoMarketing #ContentIsKing #DublinMarketers #DigitalMarketing #VideoContent #MarketingTips #BoostEngagement #BrandStrategy

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Last month, Deyna Lavery and Zoë Stanley-Beglin travelled to Dublin for Google Marketing Live. This is what they took away from the event: 🔸Ads are coming to AI Overviews 🔸The way we search is evolving 🔸Google sees multimodal search as the future 🔸More advertiser control for AI image generation 🔸Improved Performance Max reporting is coming Read more below ⬇️ #GoogleMarketingLive #GoogleAds #PaidMedia

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Marketing effectiveness continues to be a key priority for businesses, with only one in three leaders and senior marketers feel they have a mature, embedded effectiveness culture. Optimising your marketing effectiveness is a key way to achieve top-line growth, and at Bright, we specialise in supporting organisations (especially large and complex ones) to be more agile and effective. We offer Agile Marketing training courses, strategic marketing effectiveness assessments, as well as marketing strategy and activation support, to help marketing leaders get the most from what they have, and more easily demonstrate the value of their marketing efforts. https://lnkd.in/eqBMixRG #agilemarketing #b2bmarketing #marketingeffectiveness

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Feeling the pressure of the September campaign rush? You’re not alone! Our clients are already taking advantage of our tailored solution bundles, helping them maximise their marketing impact without straining their budgets. 🛠️ So, if you're looking to enhance your marketing game this fall, consider joining those who are already reaping the rewards. Check out the bundles here - https://lnkd.in/eXwpCvYb #TechMarketing #MarketingSolutions #MoreMarketing

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🎯 The Next Level of ABM in 2024 🎯 Account-Based Marketing (ABM) is getting better with new technologies. Using real-time data helps you target the right accounts more effectively. 🔍 Precision Targeting: AI helps target and personalise better. 🛠️ Real-Time Data: Using current data helps stay relevant. 💬 Discussion: How has your ABM strategy changed with new technology? Share your experiences! #ABM #TargetedMarketing

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'Spend more time with your customers.' An extract from my latest interview with Casla where we talked about marketing advices for B2B professionals, as well as #AccountBasedMarketing best practices. Full episode in the comments below. #B2Bmarketing #MarketingStrategy #CustomerCentricity

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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✨It’s the VIP experience.✨ Over 50% of Account Executives are sharing their Mutual Action Plans in Digital Sales Rooms, it’s the VIP lounge experience. 🌟🍹 Why the switch from spreadsheets and emails? 🎨 More interactive and personalised experience: Which is more engaging for prospects. 🔍 Great indicator of buyer intent: See who’s really on board and moving forward with tracking and insights. ⏰ Instant updates: Everyone stays on the same page with the latest info. 💼 Everything in one spot: All your documents and conversations are neatly organised and easy to access. We’ve been chatting with Account Executives and have written a report packed with real insights. It is for anyone involved in driving sales success—from those on the front lines of sales to strategic leadership. Link to the full ‘Salespeople reveal what they're thinking in 2024’ report in the comments. #SalesStrategy #AccountExecutives #Sales

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How do ABM-ers balance the need for relevant and personalised content to engage buyers with the limited budgets and resources available to them? They tailor existing content most often, reserving custom content creation for Strategic ABM accounts while selecting and curating existing content for Programmatic campaigns. Find out what it could mean for your own approach to ABM content here: https://bit.ly/4dM598L #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

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🧚Over 50% of Total Store Revenue Attributed to Email and SMS for Celtic Serenity! This week, we're unveiling the rest of our successful strategies that supercharged Celtic Serenity’s shining success. ✨ Seamless and consistent content strategy matches across platforms We created fresh and relevant email content that complemented Celtic Serenity’s overall strategy. The content was connected to their existing blogs—then tied in product upsells and enticing discounts.  ✨ Expansion of email list utilization via advanced segmentation and retargeting We created segments based on the audience’s interest in best sellers. We also inserted retargeting flows for those who might need a little nudge. For example, we retargeted contacts who ignored previous emails and those who placed orders during the BFCM weekend.  📣 Richard Nguyen of Celtic Serenity was kind enough to leave a review on what our partnership was like.   “We have been working with Chronos for almost a year now and we are very happy with the service they provide. Their team has been easy to work with and they have helped us increase our revenue from email/sms. “It was about 10-15% of our revenue but now it makes up around 30% of our total revenue! They have done a terrific job of adjusting to our changes and demand and would highly recommend their service. Thank you Nicole & Angelo for your work with us this past year!” Big thanks to Celtic Serenity for the trust in our team! Want to jumpstart your brand’s success? Let’s talk about a strategy perfectly tailored for your business: https://bit.ly/3X8ybcZ

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What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

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In successful Account-based Marketing programmes, the synergy between client-side ABM teams and their agency partners is paramount. If you would like to elevate your ABM approach and drive more impact for your clients, we've developed a specialised course tailored for agencies engaged in ABM.    Our comprehensive course is designed to fortify your partnership, equipping you with the insights and strategies needed to excel in every phase of the ABM journey.   What will you gain from attending the course?   - Understand the intricacies of ABM planning and execution - Discover how to leverage your agency's strengths at every stage - Craft compelling ABM propositions and content - Design engaging campaigns that resonate with target buyers and influencers - Maximise campaign impact and demonstrating tangible value to your clients   Delivered by experienced Inflexion Group practitioners over four weeks through interactive sessions, our next course starts June 5. Book now at the link below: https://lnkd.in/eAuQgwjB   #ABM #AgencyExcellence #B2BMarketing B2B Marketing Stephanie Deane Louise Wingfield (Clark) 

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Are your target clients switching off from your marketing? Download our eGuide to explore how high-impact, personalised campaigns can deliver unprecedented levels of engagement: https://lnkd.in/gaXq4kqr Discover how account-based marketing & sales (ABM&S), paired with impactful direct marketing campaigns, will get you noticed by the right people: • Focus on the accounts that will deliver the most lifetime value • Craft highly personalised, innovative communication campaigns • Maximise marketing ROI with an approach that grabs attention Download the eGuide to find out more: https://lnkd.in/gaXq4kqr #ABM #AccountBasedMarketing #Sales #PDS

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Are you curious about what makes your competitors tick? Our latest blog reveals powerful strategies to understand and analyse your rivals in the digital space. Learn how to gather actionable insights and turn them into strategic advantages. Stay ahead of the game and boost your marketing success. Discover our top tips: https://lnkd.in/ee2_gcvs #DigitalMarketing #CompetitorAnalysis #MarketingStrategy #4MDigitalConsulting

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