Kyle Cioffi’s Post

June 2024 social media updates bring exciting changes! Key updates: • Regulations and Privacy: Meta faces EU challenges; Twitter/X introduces private likes. • AI Integration: Meta, TikTok, and Instagram leverage AI for new features and ad tools. • Engagement and Monetization: Facebook and YouTube enhance creator tools; LinkedIn upgrades premium features. • Ad Innovations: Snapchat focuses on brand safety, Pinterest tests AI-driven ad campaigns. • New Apps and Features: Meta’s download dominance continues, TikTok launches new sharing app Whee, Threads improves cross-platform functionality. Stay informed and ahead of the curve with these essential updates!

June 2024 social media updates bring exciting changes! Key updates: • Regulations and Privacy: Meta faces EU challenges; Twitter/X introduces private likes. • AI Integration: Meta, TikTok, and Instagram leverage AI for new features and ad tools. • Engagement and Monetization: Facebook and YouTube enhance creator tools; LinkedIn upgrades premium features. • Ad Innovations: Snapchat focuses on brand safety, Pinterest tests AI-driven ad campaigns. • New Apps and Features: Meta’s download dominance continues, TikTok launches new sharing app Whee, Threads improves cross-platform functionality. Stay informed and ahead of the curve with these essential updates!

I’m gonna mix a little bit of info with a lil sharing. If you know me this is pretty standard behavior. I was chatting with someone about programmatic direct mail and incrementality. When I think of incrementality I think of stickiness vs reach. Showing your ad to a new person is dope, but the data shows that channel diversification is more about breaking through the noise then unlocking a new audience. If you’re spending in the millions there’s a pretty good chance you’re hitting a lot of your target demo on digital channels. Tell me the last 10 meta ads you saw? 5? Tell me one meta ad you saw today? (This brings up another convo of frequency in this evolved digital age but Idk best practices) it takes a lot for something to stick so if you’re going to a new channel for incrementaltiy choose channels that are going to stick. Hence programmatic DM. When you start testing I’d think of it as a lift channel. Part of your lifecycle nurture flow. Test with unconverted audiences and see if it lifts. Then use the lifted to lal for prospecting. Ok the other thing. I was chatting with a brilliant marketer who complemented my posts and it gave me the biggest imposter syndrome ever. I thought about it a bit and I think it’s because all of these posts are the results of failures, experiments, and learning from other great marketers. Plan A has worked so rarely I could count it on my hands. The speedy pivot to plan B, C, & D is the real gold. I’m learning new stuff constantly because I care about marketing (I’m learning about social media right now). I’ll probably suck at it for a bit and then I’ll get good and write something about it if I think it can be helpful. Idk just thought I’d share.

June 2024 social media updates are here! Key updates are: • Privacy and Regulations: Meta deals with EU regulations; Twitter/X introduces private likes. • AI Innovations: Meta, TikTok, and Instagram roll out AI features for users and advertisers. • Engagement Tools: Facebook and YouTube enhance user engagement; LinkedIn improves premium offerings. • Ad Improvements: Snapchat focuses on brand safety, Pinterest experiments with AI-driven ad tools. • New Apps and Functions: Meta tops downloads, TikTok launches the Whee app, Threads improves integration. Stay ahead with these essential updates!

Back again with a few of the latest social media / digital marketing updates from the biggest platforms out there 👇 🏈 TikTok and the NFL have renewed their partnership with a multiyear agreement to enrich fan's experience on the app. 🎨 Instagram is working on branded chat themes. 🗣️ Instagram is adding the ability to leave comments on Instagram Stories. ⏰ Instagram continues to work on the ability to schedule messages. 💻 Google has updated YouTube promotions to include a new 'website visits' goal for channels. 🤖 YouTube has introduced new tools to help creators use AI while still maintaining control over AI-generated content. These tools include synthetic singing identification and new privacy updates surrounding detecting and managing AI-generated content that depicts people. 🔒 YouTube has introduced a new supervised experience on the platform that will give parents and teens the option to link accounts to share insights and notifications. This is in the hopes that parents will be kept informed about their teens' channel activity. 📣 Amazon DSP has launched similar audiences to help advertisers enhance their campaign reach to consumers exhibiting similar shipping, streaming, or browsing behaviours as your selected audiences. 💬 Meta has announced the next steps for EU messaging interoperability, which will enable Messenger and WhatsApp to import chats from other apps. 🇧🇷 Bluesy has grown to more than 9 million users after 3 million signed up for the app last week, the equivalent of 50% growth in its user base. It seems Bluesky has X to thank after the platform was banned in Brazil, a country that had 22 million daily active X users. 🗒️ TikTok has added an option to share a small, text-based 'thought' in the app, which looks pretty similar to Instagram's Notes function. 📹 YouTube has added more thumbnail editing options for Shorts. 🔗 Instagram now displays the number of followers for linked Facebook pages. 📢 Instagram has added an option to display broadcast channels in the Primary inbox or keep them in the Channels tab. 👋 Instagram is testing a welcome message for business accounts. 📋 Facebook now allows you to create custom friend lists from the desktop. ✅ Instagram is working on a feature to 'Add AIs' to group chats.

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻♀️ Here’s what’s been happening over the last week 👇🏻 🌟 TikTok is suing the US over the potential ban of the app. 🌟 Threads is testing a new look for link previews which includes a larger font display and bigger link preview images 🌟 Instagram has added new stickers for stories - frames, cutouts, add yours music and reveal. Our personal fave is the reveal sticker. This lets users post a hidden/ blurred story and for your followers to see it, they have to send you a DM. 🌟 Instagram has updated its algorithm! The platform is making 4 changes which are: A new input to ranking that will give smaller creators more distribution, replacing reposts with original content in recommendations, adding labels to reposted content, linking to the original creator and removing content aggregators from recommendations. 🌟 Meta is testing cross-posting between Instagram and Threads. 🌟 Instagram is testing a larger look for story highlights/ 🌟 Meta is rolling out new AI-powered ad tools. 🌟 Instagram is working on ‘Clear’ mode for Reels (like on TikTok)/ 🌟 Twitter could soon be hiding all action buttons in a bid to improve the aesthetics of the platform. 🌟 Twitch has launched its TikTok-style discovery feed.  🌟 Facebook has added a new feature for Groups which allows users to react and comment anonymously. 🌟 61% of TikTok users discover new brands on the app. 🌟 Meta Verified is expanding to more countries and has added more tiers. Businesses who subscribe to Meta Business Plus, Premium or Max will have the ability to add links in Reels, but would you pay the huge $349.99/ month price tag?  🌟 Pinterest has added a Media Buyer Course available to all users (FREE via Pinterest Academy! ) 🌟 X has launched its Grok AI chatbot in the UK but is currently only available to Premium subscribers. 🌟 TikTok and Universal Music Group have come to a licensing agreement. What update are you most excited about? 👇🏻 Make sure you're following for more social media updates next week! 💜

Zuckerberg just surpassed Bezos w/a net worth of $206B b/c of ads 98% of Meta's revenue comes from ads Silicon Valley didn't respond to TikTok for a looong time They're not making the same mistake w/AI The fight for gen ai is b/c of ad $ It's safe to say companies like Meta, Google, Microsoft, et al rely heavily on it w/the rise of TikTok/YouTube Shorts, there was a growing demand for video-based ad solutions B/c video content is the #1 form of entertainment/communication/creation for digital natives The bulk of YouTube’s revenue LY came from $32bn in ad sales btw... The idea of producing life-like video seemed far away LY As tools became hyper realistic the narrative totally changed—Silicon Valley took notice & started pumping in billions to create full-on AI-movie generators It marks the most important technological breakthrough since social media PwC predicts that AI will boost the global economy by over $15T by 2030 This frenzy has spurred an all out arms race in Silicon Valley All our tech giants incl Apple, Microsoft & Google have shifted their entire strategies to seize control of what they believe will become a new infrastructure layer of the economy They've issued actual code reds Google sent a corporate emergency in response to the success of ChatGPT & rushed Bard to market Remember when Microsoft's CEO wrote to his employees “A race starts today" back in Feb When he declared we’re going to move, and move fast... And Google had to spend billions rehiring a chief AI engineer who left to build Character.AI and now has the ability to create millions of user-created characters The tech giants are vying to grab every second of attention b/c it's immensely profitable The Tiktokification of media also means they have data on our every micro interaction on what makes us swipe & keep watching When we combine AI generated video w/data scraping + Orion wearables personalized, automatically generated Hollywood level content optimized to capture & hold our attention will arrive They will throw alllll the ads behind it And gobble up Hollywood Ofc mass fashion is going the wrong way lol According to Linquia - influencer marketing is experiencing a major shift brands are increasingly moving away from micro influencers in favor of celebrities & large creators Btwn 2023-2024, working w/celebrity influencers rose from 30% to 40% + mega influencers saw an increase from 48% to 60% the nano influencer market share is at just 28 So their belief is that w/infinite content only the old kpis of massive reach will break through the noise When it's actually the polar opposite I'd pay attention to the web scraping linked to ByteDance’s development of a new large language model to improve TikTok’s search capabilities b/c a new update to TikTok’s search allows real-time niche keyword searches for wait for it... #ADS #thegreatefashionreset #communitytomanufacturer #communitycommerce #contentistheproduct #tiktokisthestore

New Messenger ads are coming... In a recent announcement, Meta says that “select advertisers — for the first time – will soon be able to create, organize and send paid marketing messages on Messenger, using Ads Manager, to people who have opted-in to hearing from them.” Read the announcement here: https://lnkd.in/gwRn4Gsk This sounds a lot like Sponsored Messages, but that feature is being deprecated. This is different because these ads can reach “people who have opted-in to hearing” from you. It’s not clear if they mean an opt-in within Messenger or via email. But this could help clarify: “This follows an update… where we announced businesses using Ads Manager to send marketing messages on WhatsApp will have the option to provide Meta with their subscriber list and our AI systems will recommend the right subset of recipients based on the outcomes they care about the most.” That was for WhatsApp, but it sounds like this will apply to Messenger now, too. So, you could conceivably send ads to Messenger inboxes of those who opted into your email list. What do you think about this as an advertiser? As a user? I’m sure we’ll hear plenty more about this I the coming months.

🔥🔥🔥 TikTok Ban Predictions: A connected US investor group will buy it, at a premium, thinking they're getting a good deal. The Chinese will sell it happily, having already trained their AI models adequately as well as successfully using it to wedge a gap between the US and Israel. The Chinese will sell it happily, but will remove certain nuanced aspects of the algorithm that drives user engagement (understanding what a video is about and suggesting videos you'll like is critical in its growth). The engagement will drop. US buyers will want to recoup their high bid ($100B, I'd guess) and they'll dial down the ability to go viral for free to encourage more ad buying. The fact that a brand new account can go viral is the reason people make so many videos. Less virality, less great content: engagement will drop. To boost falling numbers, possibly against a reverse acquisition stock price, the new owner will push platform revenue and this will cause too many tiktok shop posts, which are perceived as ads of sorts. This will drop engagement. This downward spiral will not be recoverable without great content and virality for all. If the new owners don't do this, they'll have to sell it one day thereafter. If these predictions come true, Meta will most likely buy it for the user base for $10B (my estimate). These are just predictions, let's see if any come true. CC: Chamath Palihapitiya in case this goes viral lol.

Don't get behind - check out the top social media updates over the past week! Read till the end for insights on LinkedIn's new algorithm update. 👀 🗺 Instagram Experiments with New ‘Friend Map’ Live Location Display: This new feature could facilitate more IRL connections - and also be a consideration for marketers with physical locations. 📍 📸 Changes to LinkedIn's “Creator Mode”: Actually, they're moving away from the term 'creator' altogether. But don't worry... the core functions are now being made available to all LinkedIn members. 🔤 WhatsApp Enhances Text Formatting: This could open up improved communication avenues for brands - help your brand stand out. 🤝 Reddit, Inc. and Google's Data Partnership: there is a lot to learn from people ranting - this potentially unlocks new consumer insights for targeted marketing. 🛍 Instagram's Creative and Shopping Features: It seems that social media platforms are becoming online shopping malls - their goal seems to be to boost creative storytelling and in-app purchases. 🛒 💲 Monetization Tab on X: X is promising enhanced revenue tracking for content creators - let's see if they follow through. 🎶 TikTok and Universal Music Group Dispute: Gone are the days of royalty-free music on TikTok. The music rights standoff requires marketers to rethink content strategies. 📹 X Introduces Video Playback Controls: You can enhance video controls on X - they aim to improve user engagement with branded content. 🤖 LinkedIn's AI Recruitment Tools: LinkedIn's AI-powered recruitment tools could streamline talent acquisition for marketing teams. . . . ✨ LinkedIn Algorithm Update: LinkedIn is developing a new way for posts to show up on other people's feeds. It's called a "suggested post" — where your best posts will be shown to targeted users for months or even years. So what kind of content do you need to create? LinkedIn calls it "knowledge and advice" content. #algorithmupdates #socialmediaupdates #themoreyouknow