Kyle Lohmann’s Post

🚀 Exciting News! 🚀 We're thrilled to announce the launch of our "Quick Tips" LinkedIn series tailored specifically for the cloud marketplace! 💡 In this series, our aim is to provide you with actionable insights that you can implement right away to enhance your Go-To-Market (GTM) strategy for the Cloud Marketplace. 🔹 Quick Tip #1: Before diving into the process of getting your product listed on the cloud marketplace, it's crucial to ensure that you're asking the right questions to your prospects and customers. Understanding whether your Ideal Customer Profile (ICP) aligns with those who are inclined to procure via the cloud marketplace is paramount. By doing so, you not only mitigate risks associated with your investment but also equip yourself with valuable insights to refine your GTM process for cloud marketplace procurement. Stay tuned for more quick tips coming your way, designed to empower your journey in the cloud marketplace! 💭💼 #CloudMarketplace #GTMStrategy #QuickTips

Cloud partnerships can be an overwhelming topic, with numerous moving parts making it difficult to pinpoint what's relevant to you. So, where do you begin? To simplify things for ourselves and our clients, we’ve divided the process into three distinct phases, based on what we call the 'Partnership Maturity Level': Step Up: For companies not yet enrolled in a cloud partnership program and without a marketplace presence. Ramp Up: For companies with an established partnership plan and marketplace presence, ready to leverage their cloud partnership to drive sales. Scale Up: For companies already engaged in co-selling with the cloud, aiming to scale their operations by integrating partnership workflows into their core business practices. This structured approach allows us to focus on our solutions, making it easier to educate our clients and customize our services to meet their needs. Find your business in one of these categories? Think you could get to the next level? Talk to us! Visit connact.cloud or write to [email protected]

🚀 SaaSify's exclusive whitepaper, "𝟮𝟬𝟮𝟰 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁: 𝗜𝗦𝗩'𝘀 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗟𝗼𝗼𝗸 𝗶𝗻𝘁𝗼 𝟱 𝗖𝗹𝗼𝘂𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀," unveils the key trends that will shape your cloud journey. This report equips you with: ● The 5 critical trends impacting ISVs in the cloud marketplace ● Best practices to navigate the ever-evolving landscape ● Insider tips to maximize your cloud revenue With cloud marketplace sales predicted to reach $45 billion+ by 2025, the time to act is now! Download your free copy and unlock the secrets to exponential growth: https://lnkd.in/g2dnhGxV #cloudmarketplacetrends2024 #cloudmarketplace #saas

🚀 SaaSify's exclusive whitepaper, "𝟮𝟬𝟮𝟰 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁: 𝗜𝗦𝗩'𝘀 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗟𝗼𝗼𝗸 𝗶𝗻𝘁𝗼 𝟱 𝗖𝗹𝗼𝘂𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀," unveils the key trends that will shape your cloud journey. This report equips you with: ● The 5 critical trends impacting ISVs in the cloud marketplace ● Best practices to navigate the ever-evolving landscape ● Insider tips to maximize your cloud revenue With cloud marketplace sales predicted to reach $45 billion+ by 2025, the time to act is now! Download your free copy and unlock the secrets to exponential growth: https://lnkd.in/g2dnhGxV #cloudmarketplacetrends2024 #cloudmarketplace #saas

How do you approach breaking down a complex topic to effectively explain it to clients? Cloud Partnerships is a huge topic. There are so many moving parts, wrapping your head around it and picking the parts that are relevant to you can be downright frustrating. To make life easier for ourselves and our clients, we broke it down into three sections, or phases, according to what we call the 'Partnership Maturity Level': Step Up: For companies that are not enrolled in a cloud partnership scheme and have no marketplace presence. Ramp Up: For companies with an appropriate partnership plan and marketplace presence, looking to start properly utilizing their cloud partnership to boost sales. Scale Up: For companies already doing co-sell with the cloud, looking to scale that operation by embedding partnership workflows into their company DNA. This breakdown has allowed us to look at our solutions in a focused manner, making both educating our clients and tailoring our services to them easier.

Learn how CDW is leveraging cloud marketplaces to meet customers where they are 🤝 In an insightful conversation with Vince Menzione at Ultimate Partner, Dustin Nelson, Director of Sales at CDW, shares how they've embraced the cloud marketplace model to meet evolving customer needs in today's SaaS-driven world. CDW's team supporting Google Cloud Marketplace transactions has led to impressive results, demonstrating the power of the platform. 📈 Dustin emphasizes the importance of collaboration between Google Cloud, ISVs, and partners like CDW to deliver enhanced value and flexibility to customers. If you're looking to stay ahead in the fast-evolving cloud marketplace landscape, tune in to hear the insights! #CloudMarketplaces #GoogleCloudPartners https://google.smh.re/4VCZ

Join Dai Vu and other industry experts, including Jay McBain from Canalys, for an engaging session on the latest Cloud GTM trends, strategies, and the power of co-selling to accelerate growth. This event presents a rare opportunity to explore the key drivers for ISVs to succeed in the Google Cloud Marketplace and to delve into strategies that can accelerate your growth in our thriving ecosystem. Register for FREE and transform your marketplace strategy with firsthand insights from Cloud GTM leaders. ✅ Register now: https://lnkd.in/e36G-ngd #GoogleCloudMarketplace

How do you enable channel partners for cloud marketplaces? According to Connie Dodmead from BigID, a critical step in building a successful cloud marketplace strategy is identifying the right teams within your channel partner organizations. Often, partners have dedicated marketplace teams that are separate from their usual groups. Finding and working closely with them can make (or break) your marketplace success. The lesson? Know your partner’s structure and collaborate with the right people to ensure seamless execution and mutual success 🤝 Check out the full episode of Unlock Cloud GTM with Connie here: https://lnkd.in/ggXMDHfD

If you're still building your 2024 cloud alliances GTM plans, take a moment to review the Cloud Alliances GTM maturity model to evaluate priority activities depending on the stage of your partnership. Many partners are tempted to jump directly in to co-sell and co-marketing activities before they complete the foundation of joint messaging, positioning, documentation, and stakeholder alignment. If you're looking to grow your partnership with a Cloud hyperscaler, let's review this framework together to see how Symbio can help. #alliances #cloud #marketplaces #aws #googlecloud #partnermarketing

💰 Cloud Commitments: The $360B Digital Transformation Story Here's a mind-blowing perspective on enterprise cloud investment: Companies have committed over $360B to the top three cloud providers, with the numbers growing each quarter. Over half of these commitments remain unused - that's $300B in untapped potential waiting to be activated. Yet, despite this surplus, 4 in 5 companies plan to increase their cloud spending next year. Breaking it down by provider (Q1 2024): • #AWS: $157.7B • #MicrosoftAzure: $129.2B • #GoogleCloud: $72.5B 💡 Smart vendors are leveraging these pre-committed budgets through cloud marketplaces. At f33.market, we help companies tap into this massive opportunity and accelerate their marketplace presence. #Commitments #CloudMarketplaces