🚨 Partnership Expansion Announcement! 🚨 Symbio has been chosen as the Partner Marketing agency for the Rising Stars Marketing Accelerator Program! We're thrilled to work alongside AWS to empower ISV partners in growing their go-to-market success through tailored co-marketing and co-selling support. Through this program, our team at Symbio provides ISVs with impactful content, campaigns, and strategic services to enhance their AWS GTM efforts. This includes crafting high-conversion campaigns, building co-selling initiatives, or scaling marketing strategy. If you're partnering with AWS, we're here to help accelerate your partnership results. Let's connect! Thank you to our amazing partners at AWS and the ISV partners leaning in! Garry Young Justin Eddy Patrick Garhan Kevin Downs Simon Church Maria Budi Manousakas April Rassa Kelsie Brunson Casey Parker Matthew Paul ☁ Calvin Mickael
Symbio
Marketing Services
Symbio is a Cloud GTM Agency delivering co-selling and co-marketing solutions to grow cloud alliances revenue.
About us
Symbio helps Partner, Sales, and Marketing teams expand their go-to-market with cloud alliances. Achieve your cloud partnership goals with a holistic GTM strategy leveraging our partner marketing experts, co-sell SaaS application, and fractional Alliances staff to deliver co-marketing and co-sell results.
- Website
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https://symbiohq.com/
External link for Symbio
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at Symbio
Updates
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Symbio reposted this
🚀 Exciting News! Symbio is thrilled to announce our selection as the North America GTM Agency for the AWS Global Passport Program! 🌍 Through this new program, we collaborate closely with AWS to help participating ISV partners to accelerate their North America go-to-market strategies, provide in-region PDM coverage, and drive GTM execution on behalf of clients. Stay tuned for updates on how we can help ISVs build impactful tech partnerships and unlock new opportunities in the AWS ecosystem! 🤝 Learn more about our partnership and the Passport Program here: https://lnkd.in/d5s6Zjv2 #AWS #Partnership #TechPartnerships #Alliances #PartnerMarketing #Cosell #ISV Garry Young Justin Eddy Kevin Downs ☁ Marc Rapaport, PMP, CSM Maria Budi Manousakas Simon Church
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🚀 Exciting News! Symbio is thrilled to announce our selection as the North America GTM Agency for the AWS Global Passport Program! 🌍 Through this new program, we collaborate closely with AWS to help participating ISV partners to accelerate their North America go-to-market strategies, provide in-region PDM coverage, and drive GTM execution on behalf of clients. Stay tuned for updates on how we can help ISVs build impactful tech partnerships and unlock new opportunities in the AWS ecosystem! 🤝 Learn more about our partnership and the Passport Program here: https://lnkd.in/d5s6Zjv2 #AWS #Partnership #TechPartnerships #Alliances #PartnerMarketing #Cosell #ISV Garry Young Justin Eddy Kevin Downs ☁ Marc Rapaport, PMP, CSM Maria Budi Manousakas Simon Church
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Symbio, in partnership with Tackle.io, is delighted to present our upcoming webinar: "Navigating the Cloud Alliances GTM Journey" Join us on June 18th at 1 PM ET for a 45-minute session with cloud experts Justin Eddy, Garry Young, and Patrick Riley. We'll talk about: + Best approaches to your Cloud GTM strategy + How to establish your joint messaging and positioning + Scaling Cloud GTM operations + and more! See the registration link in comments!
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🚀 Exciting News! Symbio is proud to announce our partnership with Tackle.io as a launch partner in the Cloud GTM Ecosystem Program. Tackle.io is partnering with Symbio to deliver cloud GTM services that will empower ISVs partnering with AWS, Google and Microsoft to build their joint messaging & positioning and land co-marketing and co-sell campaigns that drive revenue results. Why is this important? As mentioned throughout the Cloud GTM XP 2024 event, ISVs partnering on Cloud Marketplaces need to launch and land their story in the cloud ecosystem. This requires ISVs to invest in GTM in order to capture the revenue opportunity. While most partner marketing teams are small and may not have deep understanding of Cloud and Cloud Seller priorities, Symbio can extend your team to accelerate and increase the revenue impact from these partnerships. We're here to help! #Cloud #Marketplaces #Partnerships #Comarketing #Cosell #PartnerMarketing Garry Young Justin Eddy Brian Matsubara Leo Thornton Chris Wong
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Diving into the details of ISV co-marketing and co-sell best practices with Google Cloud tomorrow with Partnership Leaders
Tomorrow! Symbio with Partnership Leaders at 12:15 ET presenting Part 2: Co-marketing & Co-selling with Google Cloud for ISVs. Join us!
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Looking forward to this! 🙌
Exciting news! Symbio and Partnership Leaders are teaming up on this webinar series on building and executing an ISV GTM strategy with Google Cloud! If you're working on a partnership with Google Cloud, this is a great opportunity you won't want to miss. Check out the comments for registration details.
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Meet with a Cloud GTM leader, Garry Young, at Channel Partners expo to learn more about how to build and execute a Cloud Alliances GTM strategy. Drop us a note if you'll be attending and we can schedule time to connect!
If you're planning to go to #ChannelPartners, make sure to check out the sessions about how Cloud marketplaces are impacting the channel. Industry estimates that some ISVs are driving up to 20%-50% of their business in cloud marketplaces. They provide the following benefits: *Expanded Reach: Tap into a vast customer base within the cloud provider's ecosystem. *Faster Sales Cycles: Streamline procurement and deployment with standardized processes. *Simplified Billing and Payment: Let marketplaces handle billing and payment processing for you. *Increased Visibility and Credibility: Boost your software's visibility and credibility on major cloud marketplaces. *Co-Sell Opportunities: Discover how cloud providers actively promote ISV solutions for mutual benefit. *Streamlined Innovation: Utilize development tools and infrastructure to drive innovation seamlessly. Don't miss these sessions moderated by Vince Menzione CHANNEL DEBATE: "HOW ARE CLOUD MARKETPLACES IMPACTING THE CHANNEL?" https://lnkd.in/gQvNHMKe A CLOSER LOOK…HOW CLOUD MARKETPLACES ARE IMPACTING THE CHANNEL https://lnkd.in/gPvRkC_n I'll be there so let's connect! #CloudMarketplaces #ChannelPartners #ISVs #Networking Symbio Justin Eddy Chris Wong Jordan Spiers Francine Anthony Noah Smolen
Channel Debate: How Cloud Marketplaces Are Impacting the Channel
agenda.channelpartnersconference.com
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A success story with a practical application for account-based co-sell... Driving co-sell starts with partner-led activities up front. Honing in on specific high-value accounts to drive engagement helps show Cloud / Partner reps the intent they need in order to take the time to help your sellers. Get help building an account-based GTM motion for your Cloud partnership! #marketplaces #alliances #hyperscalers #partnermarketing #partnerships
A recent Cloud Alliances ISV client had zero momentum in co-sell. Here’s how an Account-based co-sell strategy turned that all around in 30 days: 1. Identified their use case most aligned with the Cloud Alliance's top priority workloads 2. Partner-ized their top 5 most used customer assets for that solution area 3. Identified 50 accounts in the target solution area using HG Cloud Dynamics (Intricately) and direct sales rep suggested accounts 4. Scaled the content with 1:1 personalization to each of the target accounts 5. Used the personalized content for 1:1 intros + sales enablement with their own sales reps to gather support for outbound prospecting leveraging the partnership angle and materials 6. Engaged Cloud partner sales reps (again with 1:1 content) once they had sales traction to expand and accelerate conversations 7. Now, repeating the process by asking the Cloud partner reps for their target accounts to add to the 1:1 outbound––now coming from both sides If you’re just joining a program or need to revive co-selling efforts, this 1:1 #accountbasedsales approach helps get the flywheel of a virtuous cycle going starting slowly at first, then ramping up. For the Hyperscaler experts in the comments: What else you've found effective in kickstarting co-sell efforts in these hyperscaler programs? #alliances #cloud #personalization #partnermarketing
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If you're still building your 2024 cloud alliances GTM plans, take a moment to review the Cloud Alliances GTM maturity model to evaluate priority activities depending on the stage of your partnership. Many partners are tempted to jump directly in to co-sell and co-marketing activities before they complete the foundation of joint messaging, positioning, documentation, and stakeholder alignment. If you're looking to grow your partnership with a Cloud hyperscaler, let's review this framework together to see how Symbio can help. #alliances #cloud #marketplaces #aws #googlecloud #partnermarketing
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