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Distributors in the chemical and materials industry face growing pressure to streamline operations, improve customer service, and manage global supply chains efficiently. Digital tools are a powerful means to address these challenges. Brenntag’s former CEO, EMEA, Karsten Beckmann, shares his top strategies for implementing a successful digital distribution initiative: 1️⃣. Align the management team Work with key business and operations stakeholders to get buy-in, set a strategy, and determine key goals. Without alignment, initiatives often become deprioritized and lose momentum. 2️⃣. Organize, structure and digitize your product data Product data that is unified and stored in a central source of truth unlocks advanced digital opportunities, such as enabling internal teams with digital catalogs, creating amazing online customer experiences, and extending products to third-party platforms and marketplaces. 3️⃣. Don’t try to reinvent the wheel Building in-house digital tools often falls outside a distribution company’s core competencies. As a result, the finished software tends to fall short of goals. Karsten recommends partnering with a demonstrated and proven category leader to achieve best results. 4️⃣. Focus on hiring and training digital-savvy talent Human resources are critical to driving any successful digital transformation. Karsten suggests a combination of hiring outside talent to bring in new ideas into and nurturing internal talent to fuel innovation for years to come.  ▶ Get more insights from Karsten on how successfully leveraging digital tools can accelerate multichannel sales in our on-demand webinar, linked below.

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