𝐄𝐮𝐫𝐨𝐩𝐞 𝐂𝐡𝐚𝐦𝐩𝐚𝐠𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐 The Europe champagne market size is projected to exhibit a growth rate (CAGR) of 3.8% during 2024-2032. The rising consumption of premium sparkling wines on special occasions, burgeoning tourism sector, and the expansion of hotels, restaurants, bars, and pubs represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gJM8JPXv 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐚𝐜𝐡𝐞𝐭 & 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: Champagne's deep cultural roots in Europe, especially France, fuel its prestige and celebratory association. This drives steady demand, but economic prosperity further bolsters sales as consumers splurge on luxury experiences. ● 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 & 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐁𝐨𝐨𝐬𝐭: Tourism in Champagne's production areas thrives, with wine tours and tastings directly increasing sales. Hotels and restaurants prominently feature Champagne, catering to tourists and locals seeking an authentic experience. ● 𝐒𝐭𝐫𝐢𝐜𝐭 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭: Strict AOC regulations ensure only genuine Champagne from the Champagne region can bear the name. This protects the brand's integrity and consumer trust, preventing misleading imitations. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/grMivzw7 #europechampagnemarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup
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Dear Tour Operator! 🍷 You who send hundreds of thousands of guests to Italy throughout the year, excited to discover our squares, art, and food, have you ever stopped to ask: Which wineries are most suitable for my clients to visit with tasting? 🤔 Along with evaluating price, you ask yourself this question when choosing the hotels where your clients will stay: Why isn't this research also deepened towards wine producers? Mind you, we are not criticizing the goodness of the product or the reputation of an individual company, but I don't understand how it is possible to be so superficial in dealing with a subject that is "on everyone's lips" but then end up choosing mediocre spaces, sometimes even without any winery and only a few barrels to refresh the memory. On the other hand, they present so many references that even an Horeca buyer needs clarification. It's time to reconsider the notion that 'customers don't know anyway,' particularly for high-end clients. 📈 Many of them have extensive travel experience and a keen understanding of wine. Even if wine isn't the primary focus of their trip, they can appreciate and evaluate the products, the range, the presentation, and the company as a whole. By acknowledging and catering to their knowledge and preferences, you can provide a more tailored and satisfying experience. 🍾 While it is true that we need to move away from commodity wine, this also applies to the tourist. We try to understand who our guests are because the more we respect them, the more they will trust us for a magnificent new "experience." Cheers! 🥂 ENIT S.p.A. Unione Italiana Vini #tourism #visititaly #foodandwine #madeinitaly #drinkitalian #exploreitalybytheglass #italianwineries #pdowines #euwines #italianhospitality #thewinewalk #winediscovery #wineexploration #welcome #enotria
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📢 Discussion Time! 🍽️🍷 Hello LinkedIn Community! I'm curious to hear your thoughts on two unique and immersive types of tourism: Culinary Safaris 🌍🍽️: These tours offer travellers the chance to explore diverse culinary traditions and flavours from different regions around the world. Have you ever been on a culinary safari? What was your experience like? Wine Tours 🍇🍷: These experiences provide an in-depth look at vineyards and the winemaking process, often including wine tastings and pairing sessions. Do you have a favourite wine tour destination or an unforgettable wine tasting experience? What do you think makes these types of tourism appealing? How do they enhance cultural understanding and appreciation? Share your experiences, insights, and recommendations! Let’s start a conversation. #CulinarySafari #WineTour #TravelExperiences #FoodAndWine #CulturalTourism
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The global surge in #wine tourism has led to a fascinating paradox: activities considered wine tourism in one country might be forbidden in another!? This makes comparing wine tourism across borders and wine regions a complex challenge. While social media overflows with posts about wine and tourism, I believe there's a pressing need for clarification. From spa treatments overlooking vineyards to gourmet restaurants among the vines, the boundaries are increasingly blurred. How do we define authentic wine tourism experiences in this evolving industry? Explore these questions and more in a recent chapter I co-authored with colleagues Assoc. Prof. Katia Laura Sidali and Claudia Bazzani from University of Verona, in collaboration with the Great Wine Capitals. 'Towards a Clarification of the Definition of Wine Tourism', appears in the latest edition of 'Strategic Management in the Wine Tourism Industry', edited by Javier Martínez Falcó BARTOLOME MARCO LAJARA Eduardo Sánchez García at Palgrave Macmillan. #WineTourism #Viticulture #TravelIndustry #Tourism"
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Whither wine tourism (and all its elements) in 2024? Back in 2020 when Covid was raging and closing all types of businesses, there was a frightening banner headline in the Healdsburg Tribune (about which I posted here), predicting: “The Collapse of the Wine Tourism Economy.” After the reopening year of 2021, we bounced back with a blockbuster 2022. Last year was not so good, depending on the sector or individual experience (wine clubs etc.), but it could be said, depending on the metric, to be down 25% to 40%, part of that a continuation of a decline in winery visitations for the second year in a row as well as for the industry at large a continuing leveling off and downtrend in wine consumption. There was speculation about roaring travels to Europe. Hey, I was in France and Italy myself for a month. This year my experience and contacts with wineries and tour operators, so far is showing a slow start, actual as well as forward bookings. More European travel? This morning I was at The Prisoner Wine Company with my private party of three (from TX), when two CWT buses pulled up, with 56 people in each bus. The over 100 passengers were owners and franchisees of Outback Steakhouse. A good sign, or troubling for a pick up in visitor traffic for 2024 and the future style of wine tourism in the premier wine country of Napa and Sonoma?
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There are indicators that global travel retail has put the traumatic Covid years firmly behind it, the channel buoyed by last year’s rebound in international travel in Asia. The truth, however, is rather more nuanced. #alcohol #spirits #wine #travelretail #globaltravelretail #GTR Read more: https://lnkd.in/eScAvYtj (Words by Joe Bates)
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Terrific to have our CEO, Olivia Barrie representing the Mornington Peninsula at the Wine Communicators of Australia Inc 2024 Wine Growth Summit in Adelaide on Wednesday, alongside regional leaders - Barossa Australia's Ben Patten and McLaren Vale Grape, Wine & Tourism Association's CEO, Erin Leggat with wine tourism legend, Robin Shaw leading the topic. A few Destination Marketing take aways: - Know your customer, don't try to please everyone and remain true to the region's brand and value proposition. - Visitors choose just 2-3 wineries to visit in a day (used to be 5!), one being a lunch destination. You want to be on their list. Develop relevant, engaging and memorable experiences linked to a well presented brand. - Collaborate with like minded businesses for a powerful, saleable offer which encourages over night stays. - Regional tourism websites are a visitor's first port of call, make sure your presence and offer are current, prominent and high quality. #regionaltourism #wineindustryleaders #collaboration #strongertogether
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🌿🍇 Exploring Greece's Wine Renaissance: Growth in Wine Tours 🍷🇬🇷 Greece’s wine tourism is experiencing a surge, fueled by the rise of experiential travel and the global appreciation for authentic, local experiences. Today, wine tours are not just about tasting; they offer a deep dive into Greece's heritage, culture, and natural beauty. From the volcanic terroirs of Santorini to the lush vineyards of Peloponnese, Greek wineries are innovating and expanding to meet demand. Visitors are now savoring multi-sensory experiences that include vineyard walks, wine pairings with local gastronomy, and insights into ancient winemaking traditions. 🌞 Why the Boom? Unique Wine Regions: Greece’s diverse microclimates and indigenous grape varieties, like Assyrtiko and Xinomavro, are drawing global wine lovers. Sustainable Tourism: Greek wine estates are embracing eco-friendly practices, resonating with travelers' growing environmental consciousness. Year-Round Appeal: Wine tourism offers experiences beyond summer, allowing visitors to discover Greece through all seasons. As more travelers seek immersive and authentic journeys, Greek wine tours are perfectly positioned to offer a taste of tradition combined with modern Greek hospitality. Cheers to the next chapter of Greek wine! 🍾 #Greece #WineTourism #TravelTrends #GreekWine #ExperientialTravel #SustainableTourism
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Wine tours in Greece. For 2025, these are proving so popular they are generating stand-alone enquiries, which then convert to sales of complete packages and tours. In other words, for marketers, wine tours are the ideal 'hook.' As a DMC, our focus is implementing strategies that improve our travel agents partners sales in Greece. If you are interested in generating or boosting Greece sales, get in touch. Wine may be answer! "Stin igia sou" = "Cheers"
🌿🍇 Exploring Greece's Wine Renaissance: Growth in Wine Tours 🍷🇬🇷 Greece’s wine tourism is experiencing a surge, fueled by the rise of experiential travel and the global appreciation for authentic, local experiences. Today, wine tours are not just about tasting; they offer a deep dive into Greece's heritage, culture, and natural beauty. From the volcanic terroirs of Santorini to the lush vineyards of Peloponnese, Greek wineries are innovating and expanding to meet demand. Visitors are now savoring multi-sensory experiences that include vineyard walks, wine pairings with local gastronomy, and insights into ancient winemaking traditions. 🌞 Why the Boom? Unique Wine Regions: Greece’s diverse microclimates and indigenous grape varieties, like Assyrtiko and Xinomavro, are drawing global wine lovers. Sustainable Tourism: Greek wine estates are embracing eco-friendly practices, resonating with travelers' growing environmental consciousness. Year-Round Appeal: Wine tourism offers experiences beyond summer, allowing visitors to discover Greece through all seasons. As more travelers seek immersive and authentic journeys, Greek wine tours are perfectly positioned to offer a taste of tradition combined with modern Greek hospitality. Cheers to the next chapter of Greek wine! 🍾 #Greece #WineTourism #TravelTrends #GreekWine #ExperientialTravel #SustainableTourism
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😎 Wine tourism is a business, too. How much income does it have after adding profits and subtracting expenses? In Wine Travel Observer, the study of the wine tourism offer in Catalonia, we have asked more than a hundred wineries that can be visited. What do you think about? #enoturisme #enoturismo #winetourism #winetravel #winetravelobserver ✏ https://lnkd.in/et8bAZbW
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Inclusion isn’t just a value—it’s a necessity for the future of wine tourism. The upcoming Inclusive Wine Tourism Webinar will explore how making wine tourism more accessible and representative benefits everyone, from visitors to wineries. When? December 10, 2024 Time: 5:00 PM CET (UTC +1) Register here: >> https://lnkd.in/eyRrfq8U Why It Matters: Broader Accessibility: Wine tourism should cater to visitors of all abilities and backgrounds, breaking down barriers to entry. Cultural Representation: Reflecting the diversity of global wine enthusiasts enriches experiences and fosters community. Enhanced Value: Creating inclusive spaces leads to deeper connections and shared appreciation for wine heritage. Hear from These Experts: Bento Amaral (Humanwinety, Porto) – Moderator Véronique BOURRIGAUD (Château Champion, Bordeaux) Analía Videla (Wine Institute Director, Mendoza) Ainara de Dios (Bodegas Valdemar, Rioja) Together, we’ll explore how wineries and tourism professionals can lead the way in making the wine industry more inclusive. Let’s make wine tourism truly for everyone. #GreatWineCapitals #WineTourism #InclusiveWineTourism #WineForAll #Webinar
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