Katie McGuire’s Post

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Senior Account Manager at Vivun

As much as 80% the sales cycle is spent getting to the technical win, yet less than 10% of RevTech investments are focused on optimizing this process. Instead, 90% goes to the bookends of the sales cycle. If you're not also investing where the majority of where your buyers' time is spent, you have a massive blind spot. Technical sales is your most under-tapped lever for running a better sales process, building better products, and outpacing competitors in an increasingly crowded market. But as next-generation RevTech solutions flood the market, how do you know where to invest to maximize impact on capacity and revenue? This article covers how to sort through the noise and design a regret-free RevTech evaluation and investment strategy. https://lnkd.in/ekC6JhPS #xpertcommunity

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