Kashyap K’s Post

Hey folks, yesterday I received my order from snapdeal, it was a fast delivery and the quality of product and packaging was good enough and seriously I didn't expect that so, I was thinking why snapdeal is not so popular as Flipkart and Amazon why it's failing Once it was a giant of ecommerce industry in India. I came out some reasons so, thought to share on LinkedIn 😊 so in my opinion some reasons of snapdeal failure are- Tough Competition: Snapdeal faced some big competition from Amazon and Flipkart. They had a hard time keeping up in the e-commerce game. Making Mistakes: Snapdeal tried to do too much too fast. They expanded too quickly and didn't focus enough on what they were good at. Trust Issues: Some customers weren't happy with Snapdeal's service or the quality of the stuff they got. Trust is super important in online shopping! so they started losing customers Money Troubles: E-commerce needs a lot of money to keep going strong. Snapdeal's funding and investor support took a hit because of their struggles. and they can't advertise enough. Changing with the Times: Snapdeal found it tough to change their game plan to match what people wanted. Adapting to what customers want is key in this business. Moving Forward: Even though Snapdeal had a rough time, there's always room to bounce back. Learning from mistakes and staying focused on what customers need will be important as they move ahead in the e-commerce world. Let's see what the future holds! 💡🛍️ .....stay connected. #Snapdeal #Ecommerce #LearningFromMistakes

**Case Study: Snapdeal - The Rollercoaster Journey** **Introduction:** Snapdeal, once hailed as India's e-commerce darling, embarked on a journey filled with highs and lows, resilience, and transformation. **Background:** - Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal entered a competitive market dominated by giants like Flipkart and Amazon. - The company quickly gained traction with its wide product range and aggressive marketing campaigns. **The Rise:** - Rapid expansion: Snapdeal's user base grew exponentially, thanks to its innovative approach to discounts and promotions. - Funding frenzy: Snapdeal secured significant investment rounds, propelling its valuation to astronomical heights. - Market penetration: The platform became synonymous with online shopping for millions of Indians, offering everything from electronics to fashion. **The Fall:** - Intense competition: Rivalry with Flipkart and Amazon intensified, leading to aggressive pricing wars and shrinking profit margins. - Internal challenges: Allegations of poor customer service and counterfeit products tarnished Snapdeal's reputation, eroding consumer trust. - Financial woes: High burn rates and dwindling investor confidence pushed Snapdeal to the brink of collapse. **The Resurgence:** - Leadership overhaul: Kunal Bahl spearheaded a revitalization strategy, focusing on streamlining operations and enhancing customer experience. - Pivot to profitability: Snapdeal adopted a leaner business model, cutting costs and prioritizing sustainable growth over rapid expansion. - Strategic partnerships: Collaborations with local businesses and regional brands helped Snapdeal regain relevance and appeal to a broader audience. **The Triumph:** - Profitability milestone: After years of losses, Snapdeal finally turned a profit, signaling a remarkable turnaround. - Resilience rewarded: Investors rallied behind Snapdeal once again, recognizing the company's resilience and potential for future growth. - Renewed optimism: With a renewed sense of purpose and stability, Snapdeal reclaimed its position as a key player in India's e-commerce landscape. **Conclusion:** Snapdeal's journey is a testament to the power of resilience, strategic agility, and unwavering determination in the face of adversity. Through highs and lows, the company emerged stronger, reaffirming its commitment to serving customers and shaping the future of e-commerce in India. 🚀🛒💪 #casestudy #snapdeal #fall #faild #loss #startup #flipkart #amazon #motivation

🙄 Insider’s story of Snapdeal: The Brand That Went from Zero to Hero.   eCommerce giants Amazon and Flipkart’s combined market share is 86%, and Snapdeal occupies a 13% share. Snapdeal initially faced steady growth, but a time came when it faced real market challenges. Ø  No striking identity or differentiation Ø  Merely hoarding the goods in their warehouses Ø  Mismanaged administration with mass layoffs Ø  Loss of money while making investments in logistics Ø  No commissions or good deals for domestic businesses Ø  Failed to understand consumer preferences With Flipkart and Amazon flexing their arms in every corner, Snapdeal shares took a drastic hit of 4%. From planning to execution, everything went well for this eCommerce platform. They even slipped into many controversies; the famous one is Aamir Khan’s anti-national comments. This incident led to massive uninstallation of this app from buyers’ mobile devices. What happened next? How did the comeback happen? Well, Snapdeal, after a painful fall, took time to understand the essence of marketing . They understood that consumers want wider product varieties and not just premium brands. Snapdeal is now focusing on “VALUE eCommerce”, which provides cost-effective products for budget-conscious buyers. What are your views on this Unicorn’s story? Comment! 🤔 #SnapdealStory #eCommerceJourney #FromZeroToHero #ValueCommerce #SnapdealComeback #MarketChallenges #ConsumerFocus #BudgetShopping #IndianEcommerce #SnapdealUnicorn

Can a small fish survive in a shark tank?  Snapdeal struggled but still managed to hold a 13% market share. They faced many challenges, including a failed merger with Flipkart. One thing helped them with the comeback - focus on value e-commerce. What is Value E-commerce? The Indian e-commerce market majorly has 2 paths - low prices for low-quality products and higher prices for branded ones. The mid path between them is Value E-commerce which prioritizes offering affordable products to budget-conscious consumers. Within lifestyle retail, value e-commerce is expected to grow 10X within 10 years. 📈 This offers immense growth potential for Snapdeal even if they don’t have a majority share in the market. Post Snapdeal 2.0, in 2018-19, their losses were reduced by 70% YoY, and transacting customers grew by 2.2x! And this is not the complete story! 35,188 marketers will read the full case study - the rise, fall, and rise again of Snapdeal - tomorrow. Join them now (link in comments) 👇

How many of you recall - Snapdeal | AceVector Group's Rollercoaster: Success, then Strife and Failure (Ignore - AceVector) While exploring Meesho's story, I stumbled upon Snapdeal while browsing through e-commerce giants like Amazon and Flipkart. This reminded me of Snapdeal's rollercoaster journey, once a shining star that turned to stardust in the blink of an eye. ⭐💫 From Ratan Tata's backing to controversies with Aamir Khan and layoffs, Snapdeal's story resembled a gripping television drama, captivating Silicon Valley and sparking discussions everywhere. 🎬📰 Did you know about the extensive list of investors who attempted to rescue it from its downfall? ✔️💼 Snapdeal faced internal challenges like indiscriminate hiring, corruption, and a flawed business model, failing to sustain its initial success. Lack of focus, shifting goals, and failure to stand out from competitors like Amazon and Flipkart led to its demise, akin to Paytm Mall. Snapdeal's tale serves as a cautionary reminder for India's e-commerce industry, with lessons on addressing underlying issues to avoid bursting bubbles. 🛑💡 By the way snapdeal is making a comeback and hopefully, its get its mojo back under Snapdeal | AceVector Group hood! For expert guidance in navigating the complexities of investment banking, including fundraising, due diligence, valuations, and mergers and acquisitions, turn to M&A Experts Advisory Firm - your trusted one-stop solution. 💼🔍

💡 Learning from Snapdeal’s Fall: What Every Business Should Know 💡 Snapdeal was once a top player in India’s e-commerce scene, but it faced several challenges that led to its decline. Here are some key reasons why Snapdeal struggled and the lessons we can learn: 1. Intense Competition: Snapdeal faced fierce competition from Amazon and Flipkart, both of which had more resources and better logistics. Learning: 🏃♂️ Stay focused on your strengths and continuously innovate to stay ahead of competitors. Don’t underestimate the power of strong rivals. 2. Strategic Missteps: Snapdeal expanded too quickly into different sectors without a clear strategy. Learning: 🎯 Stay focused and don’t spread yourself too thin. Diversification is good, but only if it’s well-planned and aligned with your core strengths. 3. Poor Customer Experience: There were many complaints about product quality and delivery times. Learning: 🙌 Always prioritize your customers. Quality control and excellent customer service are essential to building trust and loyalty. 4. Financial Constraints: Snapdeal faced funding shortages and couldn’t sustain its high spending on discounts and promotions. Learning: 💰 Manage your finances wisely. Ensure that spending is sustainable and investments are strategic. 5. Management Issues: Frequent changes in top management created instability. Learning: 🧑💼 Strong and consistent leadership is crucial. Align your vision and strategy across all levels of management. 6. Market Dynamics: Consumer preferences changed, and Snapdeal couldn’t keep up. Learning: 🌐 Stay attuned to market trends and be ready to adapt quickly. Understanding and anticipating customer needs is key to staying relevant. 🔑 Key Takeaway: Snapdeal’s journey teaches us the importance of strategic focus, customer satisfaction, financial prudence, and strong leadership. Every failure is a step towards learning and growth. Let’s learn from these lessons and strive for success in our ventures. What are your thoughts on this? Have you faced similar challenges? Let’s connect for grow your business and create a result oriented marketing strategy. #BusinessLessons #Snapdeal #Ecommerce #Leadership #CustomerExperience #StrategicPlanning #FinancialManagement #MarketTrend #amitchat #marketingwithamit Image Source: Google

Snapdeal | AceVector Group did it before Blinkit and Zomato in 2015. Back in 2015, things got interesting between two e-commerce giants - Snapdeal and Flipkart. Flipkart was building hype for a massive sale with a mysterious hashtag #AchhaKiya (meaning "Something Good"). People were curious, but before Flipkart could reveal the surprise, Snapdeal swooped in with a hilarious ambush marketing campaign. 100 billboards across 20 cities popped up overnight, not with Snapdeal's own promotion, but a playful jab at Flipkart. These billboards said "Acha Kiya Bata Diya" (#YahaSeKharido - meaning "Why spoil the surprise? Buy Here"). Snapdeal capitalized on the existing buzz Flipkart created, using humor and quick thinking to turn the tables. They didn't just steal attention, they did it in a way that was memorable and made people laugh. This is how e-commerce marketing works - gotta be quick and unexpected to win! #snapdeal #flipkart #marketing

🚨 Absence of NDA Led to Major Setback for Indian E-Commerce Giant 𝐒𝐧𝐚𝐩𝐝𝐞𝐚𝐥! In 2014, Snapdeal, one of India's leading e-commerce platforms founded by Kunal Bahl and Rohit Bansal, faced a significant setback due to the absence of a Non-Disclosure Agreement (NDA). ↪ 𝐈𝐬𝐬𝐮𝐞: Without NDAs in place, a former employee leaked confidential strategic information to Flipkart, a major competitor. This information included details about Snapdeal's expansion plans, marketing strategies, and vendor contracts. ↪ 𝐎𝐮𝐭𝐜𝐨𝐦𝐞: Armed with this insider information, Flipkart was able to preemptively counter Snapdeal's moves, capturing key market segments and leading to a significant loss in market share and revenue for Snapdeal. This setback contributed to Snapdeal's valuation drop and operational challenges, culminating in a loss estimated at several hundred crores. ↪ 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: 1️⃣ Implement NDAs from the start to protect confidential information. 2️⃣ NDAs provide legal recourse against unauthorized disclosures. 3️⃣ Clear NDAs help maintain your competitive edge. Protect your startup with robust NDAs using Dastawezz's expert legal services. 📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐟𝐨𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐡𝐞𝐥𝐩.  #legalservices #legalconsultation #legaldocuments

👎 Flipkart just lost a deal! I was trying to complete a purchase on Flipkart, but I couldn't get past their new verification system. The prompt asked me to "Press and hold to continue," but there was no indication of how long to hold. It left me frustrated and stuck. Does this apply to phones too? I've decided to move my purchase to Amazon instead. User experience matters, and unfortunately, Flipkart's verification process just isn't cutting it for me. #CustomerExperience #UserExperience #Ecommerce #Flipkart #Amazon #OnlineShopping #DigitalVerification

🔍 Reality Check on Flipkart's Latest Ad! 🛍️ Hold on, folks! Flipkart's recent ad might not be as it seems. Here's the real deal 🤯 1️⃣ The ad promises virtual coins, not actual cash. So, no, you're not getting a quick INR 1000 in your bank account. Could Flipkart have been more generous? Perhaps! 🤭 2️⃣ When these coins are redeemed, it's Flipkart that hits the jackpot by clearing a significant volume of inventory and raking in the profits. 🤔 They're essentially giving back a slice of the pie they've baked with your purchases.👀 In the end, they're likely to benefit from the increased sales volume and customer engagement. So, it's a win-win, but maybe not the jackpot you thought it was! 💰 Was that insightful 🤔 follow me Hariharan Krishnan for more such contents 💜 #Flipkart #AdBusters #MarketingMagic #seriesguy #marketing #mbawala #win #momentmarketing #psychology #creativity