Amit Kumar Chatterjee’s Post

**Case Study: Snapdeal - The Rollercoaster Journey** **Introduction:** Snapdeal, once hailed as India's e-commerce darling, embarked on a journey filled with highs and lows, resilience, and transformation. **Background:** - Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal entered a competitive market dominated by giants like Flipkart and Amazon. - The company quickly gained traction with its wide product range and aggressive marketing campaigns. **The Rise:** - Rapid expansion: Snapdeal's user base grew exponentially, thanks to its innovative approach to discounts and promotions. - Funding frenzy: Snapdeal secured significant investment rounds, propelling its valuation to astronomical heights. - Market penetration: The platform became synonymous with online shopping for millions of Indians, offering everything from electronics to fashion. **The Fall:** - Intense competition: Rivalry with Flipkart and Amazon intensified, leading to aggressive pricing wars and shrinking profit margins. - Internal challenges: Allegations of poor customer service and counterfeit products tarnished Snapdeal's reputation, eroding consumer trust. - Financial woes: High burn rates and dwindling investor confidence pushed Snapdeal to the brink of collapse. **The Resurgence:** - Leadership overhaul: Kunal Bahl spearheaded a revitalization strategy, focusing on streamlining operations and enhancing customer experience. - Pivot to profitability: Snapdeal adopted a leaner business model, cutting costs and prioritizing sustainable growth over rapid expansion. - Strategic partnerships: Collaborations with local businesses and regional brands helped Snapdeal regain relevance and appeal to a broader audience. **The Triumph:** - Profitability milestone: After years of losses, Snapdeal finally turned a profit, signaling a remarkable turnaround. - Resilience rewarded: Investors rallied behind Snapdeal once again, recognizing the company's resilience and potential for future growth. - Renewed optimism: With a renewed sense of purpose and stability, Snapdeal reclaimed its position as a key player in India's e-commerce landscape. **Conclusion:** Snapdeal's journey is a testament to the power of resilience, strategic agility, and unwavering determination in the face of adversity. Through highs and lows, the company emerged stronger, reaffirming its commitment to serving customers and shaping the future of e-commerce in India. 🚀🛒💪 #casestudy #snapdeal #fall #faild #loss #startup #flipkart #amazon #motivation

Snapdeal's Downfall: A Cautionary Tale 🤯 Once a fierce competitor to Flipkart, Snapdeal's wait n wathc and unwillingness to sell led to its near-demise. 🔻 Despite having a solid product offering, Snapdeal's refusal to adapt and embrace the offers of a buyout let the valuations down. A stark reminder that in the fast-paced world of business, flexibility is key to staying ahead of the curve. 💪 #EcommerceInsights #StartupLessons #BusinessStrategy #10croreclub

If there could have been a point in my life where I would have looked at a company and done something different : Transforming Snapdeal's platform into a haven for Indian consumer which make they online shopping experience worth repeating everytime. Let's explore how we can infuse warmth and empathy into our approach across Marketing Strategy, Operations Strategy, Campaign Strategy, and Go-to Market Strategy and let me know your thoughts on it. #consulting #pretask

🙄 Insider’s story of Snapdeal: The Brand That Went from Zero to Hero.   eCommerce giants Amazon and Flipkart’s combined market share is 86%, and Snapdeal occupies a 13% share. Snapdeal initially faced steady growth, but a time came when it faced real market challenges. Ø  No striking identity or differentiation Ø  Merely hoarding the goods in their warehouses Ø  Mismanaged administration with mass layoffs Ø  Loss of money while making investments in logistics Ø  No commissions or good deals for domestic businesses Ø  Failed to understand consumer preferences With Flipkart and Amazon flexing their arms in every corner, Snapdeal shares took a drastic hit of 4%. From planning to execution, everything went well for this eCommerce platform. They even slipped into many controversies; the famous one is Aamir Khan’s anti-national comments. This incident led to massive uninstallation of this app from buyers’ mobile devices. What happened next? How did the comeback happen? Well, Snapdeal, after a painful fall, took time to understand the essence of marketing . They understood that consumers want wider product varieties and not just premium brands. Snapdeal is now focusing on “VALUE eCommerce”, which provides cost-effective products for budget-conscious buyers. What are your views on this Unicorn’s story? Comment! 🤔 #SnapdealStory #eCommerceJourney #FromZeroToHero #ValueCommerce #SnapdealComeback #MarketChallenges #ConsumerFocus #BudgetShopping #IndianEcommerce #SnapdealUnicorn

2 of the most common questions we get at Haus are: 1) How do we quantify the impact of view-thru channels like Snap Inc.? 2) How do we quantify the impact of marketing across retail and Amazon sales? The Inkbox team answered both questions in one 2-week incrementality experiment. An geo-experiment revealed that not only was Snap media driving sales that they could not observe in their click-based attribution, but that their holistic iROAS was 127% higher when pulling in Amazon & Walmart sales (link in comments to the full case study) Shoutout to curious and forward-thinking teams like Jordan Baines and Kelli Prince using Haus to accelerate their learning agenda and unlock growth opportunities for their business.

Ashneer Grover has remarked that the new generation lives in a bubble, implying a disconnect from traditional realities. However, this perspective contrasts sharply with the innovative business approaches we observe among today's youth. For instance, the founders of Zepto, a rapid delivery service, have exemplified this shift. They have successfully tapped into the fast-paced lifestyle of urban consumers by promising delivery within minutes, a concept that seemed ambitious but has proven highly effective. Young entrepreneurs like them are redefining success by leveraging technology, social media, and unconventional methods to generate income. Their aggressive and dynamic strategies are not just breaking norms but also propelling their ventures to unprecedented heights. This duality reflects the evolving landscape of business, where youthful exuberance and creativity are shaping a new era of entrepreneurship.

'Two kids just returning from Stanford and will give you whatever you want in 10 minutes. Furniture, house, grocery, charger, whatever you want - 10 minutes.' This was the first time I heard of Aadit and Kaivalya and Zepto. May have been 2020 or 2021. It made me smile a little. I was a cynical old founder w ho had seen the friction of delivery from 2016. But these 2 came, started and quickly they created the '10 min delivery' market. The boom of 2021 saw Zepto (and a ton of them) get funded, the lull of 2022 saw most of them die. The amount of cynicism and dismissive reactions the model got was v v high. Till as recent as May 2023, retail veterans would be like 'Sab hawa hai, paise kaise banaenge. Order cost to 70 rs hai na, 10% margin pe kaise banaenge.' And frankly the question was right. But at BSC and Bombae, we were seeing a different story. Newly IPOed Blinkit was surging with heavy focus on bottom line. Zepto was crushing execution and building insane customer cohorts. They negotiated hard, understood consumer inside out, built tech and focused on Toyota level ops. What should have taken years was getting crunched to weeks. The growth was just insane. And unlike the hyper growth we had seen before (flipkart Amazon snapdeal/Ola Uber), it was VERY bottom line disciplined. They also mostly stuck to promise on time to delivery, assortment and customer satisfaction. Today, at the 3 year point, every single brand wants to be in quick commerce. Every single retailer is frankly terrified. The disruption has been in the blink of an eye. I cannot fathom the vision, clarity of thought and execution chops it would have needed as 20 year olds to disrupt retail the way Zepto did. Make no mistake - Quick Commerce was invented by these two 'kids'. On your 3rd birthday - Salud and thank you. Brands like us ride on disruptors like you. Keep shining. ❤️

🚀 Prime Day Success Alert! 🚀 We are thrilled to share that one of our clients has achieved phenomenal results during the Prime Day sale period on Amazon! With a staggering 66.53L INR in product sales this month, a 221% increase from last month, and an impressive 12223% increase from last year, it's clear that a strong marketing strategy can truly transform your business. 📈 A huge shoutout to our incredible marketing team at Webclusion for their dedication and expertise. This success story is a testament to the power of strategic planning, targeted campaigns, and relentless execution. If you're looking to scale your business and achieve remarkable growth, let's connect! 🌟 #PrimeDay #AmazonSales #MarketingSuccess #BusinessGrowth #Webclusion #marketplacemanagement #amazon #flipkart #ajio

𝗔 𝗕𝗜𝗚 𝗦𝗛𝗢𝗨𝗧𝗢𝗨𝗧 𝗧𝗢 𝗧𝗛𝗘 𝗙𝗟𝗜𝗣𝗞𝗔𝗥𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗘𝗔𝗠!👏🏻🙌🏻 Sometimes, one picture says thousands of words. — this campaign is a masterstroke! #Flipkart #MarketingStrategy #CreativeCampaign #BrandingDoneRight #SmartMarketing #Innovation #AdvertisingGoals #MarketingInspiration #DigitalMarketing #CreativeThinking #Amazon #FlipkartvsAmazon