Marketing Monk’s Post

Snapdeal | AceVector Group did it before Blinkit and Zomato in 2015. Back in 2015, things got interesting between two e-commerce giants - Snapdeal and Flipkart. Flipkart was building hype for a massive sale with a mysterious hashtag #AchhaKiya (meaning "Something Good"). People were curious, but before Flipkart could reveal the surprise, Snapdeal swooped in with a hilarious ambush marketing campaign. 100 billboards across 20 cities popped up overnight, not with Snapdeal's own promotion, but a playful jab at Flipkart. These billboards said "Acha Kiya Bata Diya" (#YahaSeKharido - meaning "Why spoil the surprise? Buy Here"). Snapdeal capitalized on the existing buzz Flipkart created, using humor and quick thinking to turn the tables. They didn't just steal attention, they did it in a way that was memorable and made people laugh. This is how e-commerce marketing works - gotta be quick and unexpected to win! #snapdeal #flipkart #marketing

🙄 Insider’s story of Snapdeal: The Brand That Went from Zero to Hero.   eCommerce giants Amazon and Flipkart’s combined market share is 86%, and Snapdeal occupies a 13% share. Snapdeal initially faced steady growth, but a time came when it faced real market challenges. Ø  No striking identity or differentiation Ø  Merely hoarding the goods in their warehouses Ø  Mismanaged administration with mass layoffs Ø  Loss of money while making investments in logistics Ø  No commissions or good deals for domestic businesses Ø  Failed to understand consumer preferences With Flipkart and Amazon flexing their arms in every corner, Snapdeal shares took a drastic hit of 4%. From planning to execution, everything went well for this eCommerce platform. They even slipped into many controversies; the famous one is Aamir Khan’s anti-national comments. This incident led to massive uninstallation of this app from buyers’ mobile devices. What happened next? How did the comeback happen? Well, Snapdeal, after a painful fall, took time to understand the essence of marketing . They understood that consumers want wider product varieties and not just premium brands. Snapdeal is now focusing on “VALUE eCommerce”, which provides cost-effective products for budget-conscious buyers. What are your views on this Unicorn’s story? Comment! 🤔 #SnapdealStory #eCommerceJourney #FromZeroToHero #ValueCommerce #SnapdealComeback #MarketChallenges #ConsumerFocus #BudgetShopping #IndianEcommerce #SnapdealUnicorn

Hey folks, yesterday I received my order from snapdeal, it was a fast delivery and the quality of product and packaging was good enough and seriously I didn't expect that so, I was thinking why snapdeal is not so popular as Flipkart and Amazon why it's failing Once it was a giant of ecommerce industry in India. I came out some reasons so, thought to share on LinkedIn 😊 so in my opinion some reasons of snapdeal failure are- Tough Competition: Snapdeal faced some big competition from Amazon and Flipkart. They had a hard time keeping up in the e-commerce game. Making Mistakes: Snapdeal tried to do too much too fast. They expanded too quickly and didn't focus enough on what they were good at. Trust Issues: Some customers weren't happy with Snapdeal's service or the quality of the stuff they got. Trust is super important in online shopping! so they started losing customers Money Troubles: E-commerce needs a lot of money to keep going strong. Snapdeal's funding and investor support took a hit because of their struggles. and they can't advertise enough. Changing with the Times: Snapdeal found it tough to change their game plan to match what people wanted. Adapting to what customers want is key in this business. Moving Forward: Even though Snapdeal had a rough time, there's always room to bounce back. Learning from mistakes and staying focused on what customers need will be important as they move ahead in the e-commerce world. Let's see what the future holds! 💡🛍️ .....stay connected. #Snapdeal #Ecommerce #LearningFromMistakes

Snapdeal's Downfall: A Cautionary Tale 🤯 Once a fierce competitor to Flipkart, Snapdeal's wait n wathc and unwillingness to sell led to its near-demise. 🔻 Despite having a solid product offering, Snapdeal's refusal to adapt and embrace the offers of a buyout let the valuations down. A stark reminder that in the fast-paced world of business, flexibility is key to staying ahead of the curve. 💪 #EcommerceInsights #StartupLessons #BusinessStrategy #10croreclub

**Case Study: Snapdeal - The Rollercoaster Journey** **Introduction:** Snapdeal, once hailed as India's e-commerce darling, embarked on a journey filled with highs and lows, resilience, and transformation. **Background:** - Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal entered a competitive market dominated by giants like Flipkart and Amazon. - The company quickly gained traction with its wide product range and aggressive marketing campaigns. **The Rise:** - Rapid expansion: Snapdeal's user base grew exponentially, thanks to its innovative approach to discounts and promotions. - Funding frenzy: Snapdeal secured significant investment rounds, propelling its valuation to astronomical heights. - Market penetration: The platform became synonymous with online shopping for millions of Indians, offering everything from electronics to fashion. **The Fall:** - Intense competition: Rivalry with Flipkart and Amazon intensified, leading to aggressive pricing wars and shrinking profit margins. - Internal challenges: Allegations of poor customer service and counterfeit products tarnished Snapdeal's reputation, eroding consumer trust. - Financial woes: High burn rates and dwindling investor confidence pushed Snapdeal to the brink of collapse. **The Resurgence:** - Leadership overhaul: Kunal Bahl spearheaded a revitalization strategy, focusing on streamlining operations and enhancing customer experience. - Pivot to profitability: Snapdeal adopted a leaner business model, cutting costs and prioritizing sustainable growth over rapid expansion. - Strategic partnerships: Collaborations with local businesses and regional brands helped Snapdeal regain relevance and appeal to a broader audience. **The Triumph:** - Profitability milestone: After years of losses, Snapdeal finally turned a profit, signaling a remarkable turnaround. - Resilience rewarded: Investors rallied behind Snapdeal once again, recognizing the company's resilience and potential for future growth. - Renewed optimism: With a renewed sense of purpose and stability, Snapdeal reclaimed its position as a key player in India's e-commerce landscape. **Conclusion:** Snapdeal's journey is a testament to the power of resilience, strategic agility, and unwavering determination in the face of adversity. Through highs and lows, the company emerged stronger, reaffirming its commitment to serving customers and shaping the future of e-commerce in India. 🚀🛒💪 #casestudy #snapdeal #fall #faild #loss #startup #flipkart #amazon #motivation

Instamart and Zepto's expansion beyond groceries into high turnover categories reflects the Pareto Principle – where 20% of the SKUs drive 80% of sales. It's not surprising that Flipkart and Amazon are looking to acquire Zepto and Instamart to safeguard their e-commerce dominance. This strategic move mirrors Facebook's acquisition of Instagram in 2012.

With Flipkart’s Big Billion Days, Amazon’s Great Indian Sale, Myntra, and Ajio running their sales simultaneously, there’s no doubt this is a well-planned strategy. These e-commerce giants time their sales around month-end, coinciding with payday, when consumers are most likely to spend. The collective buzz amplifies excitement, creating a fear of missing out (FOMO) that drives purchases across platforms. It’s not just about discounts; it’s about timing, competition, and maximizing the consumer’s buying potential when their wallets are full. This coordinated approach is a masterclass in digital marketing strategy! By the way, which sale are you secretly browsing while reading this? #Ecommerce #DigitalStrategy #Beebig #digitalmarketing #marketing #branding #shopping #founders #cofounders #business #traffic #buzz

Is Flipkart ready to get back into the Q-Commerce Race? 🛒🚴 With the space buzzing and attracting interest from players like Amazon and Uber, Walmart owned Flipkart is taking another shot at the highly competitive quick commerce (Q-commerce) space with its latest offering, Flipkart Minutes, aiming for 15-20 minute deliveries. But can it stand up to established giants like Blinkit, Zepto, and Swiggy's Instamart? Challenges Ahead: - Speed & Reach 💸: Flipkart’s earlier attempts at hyperlocal promised 45-90 minute deliveries against a Q-commerce customers' evolved expectation of 10-20 minutes which is a massive leap in operational intensity to grab market share from competitors like Zepto and Blinkit. - Infrastructure 📦: Flipkart plans to open 100 dark stores before the Big Billion Days sale in October 2024, but it’s still playing catch-up. Blinkit, for instance, already has over 600 stores and is on track to hit 2,000 by 2026. - Delivery Workforce 🛵: Scaling up a reliable delivery workforce to meet the demands of Q-commerce is another major hurdle. Flipkart will need to woo gig workers with competitive pay, which could escalate costs. But this doesn't mean Flipkart is out for the count: Despite the challenges, Flipkart's entry could shake things up. With its established brand and deep pockets, success will hinge on excellence in execution, particularly in Tier 2 and 3 cities where it has a stronger foothold. P.S. Confession time: Back when Blinkedit started its dream run with the Q-commerce play, I was among those that argued it to be an unnecessary luxury...until my wife asked me to get groceries from the supermarket downstairs while I was on a work call (customer converted, resistance quashed and CAC taken care of by the wife) 😅. In the end, I think all of us will bite the bullet of convenience and be running to whoever provides the right mix of product availability, pricing and UX (aside from delivery time which remains a non-negotiable across customers) 🔗 What’s your take? Will Flipkart make a splash or will it sink in the fast-paced Q-commerce waters? hashtag #Ecommerce #Qcommerce #StartupIndia

Quick commerce entering into space of Flipkart, Amazon and Myntra Entering each other's space is not a new thing. These moves look strange and will heat up competition in this space. Looks like a move by Zepto and Blinkit to have topline growth but the bottom line may take a serious hit due to price war and discounts. They have data and they can play with it. What all think? Is this a right move by quick commerce or it is just a desperate move to grow topline? #quickcommerce #zepto #blinkit #digitalamarketing

The Journey to Flipkart Silver Tier: A Story of Strategy and Success In the bustling world of e-commerce, every milestone is a testament to perseverance and innovation. Today, I am thrilled to share a story of achievement from my company SKS MARKT: our journey to achieving the prestigious Silver Tier on Flipkart! It all began with a vision—to not just advertise, but to deeply understand and connect with our audience. We embarked on this journey armed with data and insights, knowing that success would require more than just running ads. It demanded strategy, meticulous planning, and a willingness to embrace the unexpected. As we delved into our campaigns, we didn’t just rely on gut feelings; we put our strategies to the test through rigorous A/B testing. Each variation taught us something new—whether it was about messaging effectiveness, audience preferences, or the optimal timing for promotions. These insights became our compass, guiding us towards refining our approach with each iteration. But the road to Silver Tier wasn’t without its challenges. There were moments of uncertainty and setbacks that tested our resolve. Yet, through collaboration and unwavering determination, we turned challenges into opportunities for growth. Our success on Flipkart isn’t just about reaching a milestone; it’s about the journey of learning and evolution. It’s about understanding the pulse of our customers and delivering value that resonates. As we celebrate this milestone, we're reminded that every achievement is a chapter in our ongoing story of growth and excellence. Here’s to continuing this journey together, setting new benchmarks, and inspiring others in our industry. #Flipkart #SilverSeller #SuccessStory #DigitalMarketing #Ecommerce #Growth #TeamWork