Kashif Shahid’s Post

5 Google Ads mistakes in eCommerce to avoid Tips that works still in 2024. 1. Don't skip regular bid strategy checks 2. Always A/B test your ad copy 3. Use negative keywords for better targeting 4. Ensure ads and landing pages are mobile-friendly 5. Invest enough in dynamic retargeting campaigns Read this post and more on my Typeshare Social Blog: https://lnkd.in/eBkidS6e

👉 Why do we need ad conversion tracking? Measure the Effectiveness of Ad Campaigns Optimize Marketing Strategies Allocate Budget Effectively Enhance User Experience Track ROI and ROAS Understand Customer Journey Improve Targeting and Retargeting Provide Accountability and Reporting Identify Issues in the Sales Funnel Test and Experiment with Different Strategies Hire me:https://lnkd.in/gErifZew Book a free consultancy: https://lnkd.in/g_Dgnndm #facebookconversionapi #conversionapi #serversidetracking #gtm #ga4 #conversiontracking #googlepixel #GoogleTagManager #pixelsetup #ga4ecommercetracking #googleadsconversiontracking

🔄 Convert Visitors into Clients with Retargeting 💡 Not every visitor converts on their first visit. Retargeting ads are a powerful tool to bring potential clients back to your site and convert them into paying customers. Here’s how to make the most of retargeting: 1. Set Up Retargeting Campaigns: Use platforms like Google Ads and Facebook Ads to create campaigns targeting previous visitors. 2. Craft Compelling Retargeting Ads: Remind visitors why they visited your site in the first place with strong, persuasive messaging. 3. Offer Incentives: Entice them to return with special offers, discounts, or limited-time deals. 4. Use Frequency Capping: Avoid overwhelming your audience by limiting the number of times they see your retargeting ads. Example: If someone visited your site to learn about bathroom remodeling but didn’t make an inquiry, retarget them with an ad showcasing a recent successful project and a special offer for a free consultation. By using retargeting effectively, you can significantly boost your conversion rates and make the most of your website traffic. #Retargeting #LeadConversion #ContractorAdvertising #PromotiveMarketing #DigitalAds #BusinessGrowth

👉 Why do we need ad conversion tracking? Measure the Effectiveness of Ad Campaigns Optimize Marketing Strategies Allocate Budget Effectively Enhance User Experience Track ROI and ROAS Understand Customer Journey Improve Targeting and Retargeting Provide Accountability and Reporting Identify Issues in the Sales Funnel Test and Experiment with Different Strategies Hire me:https://lnkd.in/gErifZew Book a free consultancy: https://lnkd.in/g_Dgnndm #facebookconversionapi #conversionapi #serversidetracking #gtm #ga4 #conversiontracking #googlepixel #GoogleTagManager #pixelsetup #ga4ecommercetracking #googleadsconversiontracking

🔄 Boost Your Sales with Retargeting ! 🔄 Ever had visitors browse your site and leave without buying? Don’t let them slip away! 💨 With retargeting, you can bring them back to complete their purchase! 🛒 Here’s why Retargeting is essential for your business: ✅ Reconnect with Interested Shoppers: Show ads to people who already visited your website but didn’t convert. 💡 Increase Conversions: Targeting warm leads means a higher chance of turning visitors into buyers. 💰 💸 Cost-Effective Strategy: Focus your ad spend on people who are already familiar with your brand, maximizing your ROI. 📊 Pro Tip: Use dynamic retargeting to display products users previously viewed for a personalized experience! Have you tried retargeting in your ad campaigns? Let’s chat about your experience! 💬 #MetaMarketing #RetargetingAds #FacebookAds #InstagramMarketing #DigitalMarketing #OnlineAdvertising #CustomerEngagement #BusinessGrowth #IncreaseSales #AdOptimization #MarketingStrategy

Do you have a proper campaign structure for your PPC campaigns? If not then you are making a huge mistake! - If you have multiple match types in your campaigns, it can weaken the precision of your targeting, leading to lower CTR, CVR, and high ACOS. So what's the solution? - Create different campaigns for each match type (Exact, Phrase, Broad) - Have more control over your budget and hence performance - Increase sales and ranking too - Make small changes and see the difference in your PPC campaigns Comment your thoughts #Amazon #PPC #Sales #Marketing

Even though separate retargeting campaigns are a thing of the past, you still need to include BOF creatives in your campaigns. These are the top 2 highest performing creative angles that we’ve seen work well in our ad account. 1. Major focus on the offer - Your audience is typically on the fence and they just need one more push to get across that finish line 2. Customer success stories - this should speak for itself. If you want your audience to convert… USE SOCIAL PROOF

Follow these steps for retargeting Ads to drive repeat customers!................... STEPS ⬇ Target Recent Visitors: Reach people who recently visited your site with tailored ads, reminding them of what they browsed.  Create Personalized Offers: Show special discounts or incentives to past customers to encourage a repeat purchase.  Use Cart Abandonment Ads: Retarget users who left items in their cart with a reminder and a call-to-action to complete their purchase.  Segment Audiences by Behavior: Group users by their activity on your site, such as page views or purchases, for precise retargeting.  Run Loyalty Program Ads: Advertise your loyalty program to existing customers, incentivizing them to shop more often.  Showcase New Products: Retarget previous customers with ads featuring new arrivals to keep them coming back for fresh finds.  Leverage Dynamic Ads: Use dynamic ads to automatically display products users have shown interest in, for a personalized touch.  Optimize Ad Frequency: Avoid over-showing ads by limiting frequency, so customers feel reminded, not spammed.  Analyze and Adjust Regularly: Monitor ad performance to see what’s driving repeat purchases and refine your strategy accordingly. #RetargetingAds #CustomerRetention #DigitalMarketing #RepeatCustomers #EcommerceTips #PersonalizedMarketing #AdStrategy #CustomerLoyalty #DynamicAds

Today's tip: Never underestimate the power of retargeting in amplifying ROI. Segment your website visitors based on their actions and use this data to serve them ultra-relevant ads across social channels. This strategy keeps your brand top-of-mind and nudges window-shoppers into customers.

3 #GoogleAds traps to avoid when setting up campaigns: 1) Display network for search. The display network is automatically included in new search campaigns. Be sure to disable this setting. If you want to run on the display network, set up a separate display campaign because it’s going to perform very differently compared to search. 2) Location targeting in PMax. During the campaign setup process you aren’t able to differentiate between presence / presence or interest. You have to go back once your campaign is already created to adjust this setting. 3) Automatically created assets. In PMax this setting is on by default. It allows the campaign to write headlines and descriptions for you. It also allows it to select landing pages. You may or may not want this on. But if you don’t, you have to be the one to disable it.