Ashvin Melwani’s Post

View profile for Ashvin Melwani, graphic

CMO and Co-Founder at Obvi

Even though separate retargeting campaigns are a thing of the past, you still need to include BOF creatives in your campaigns. These are the top 2 highest performing creative angles that we’ve seen work well in our ad account. 1. Major focus on the offer - Your audience is typically on the fence and they just need one more push to get across that finish line 2. Customer success stories - this should speak for itself. If you want your audience to convert… USE SOCIAL PROOF

Evan Weber

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6mo

Separating retargeting campaigns are not a thing of the past. I have some running now that are working great.

Saim Noor

Facebook and Google Advertiser for eCommerce Businesses

6mo

Social Proof Performs Superb

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