Ashvin Melwani

Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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Incrementality is one of the most overlooked metrics in podcast advertising, not to mention all of performance media. That’s why we partnered with Podscribe (the best podcast analytics company in the game) to develop advanced incrementality testing for our clients. The results of the test surprised even us. ➡️ 58% of conversions driven from podcast ads were incremental  ➡️ Brands saw up to a 2.56x incremental ROAS  ➡️ Podcast ads drove ~$3.8m incremental revenue Brands often grapple with understanding the net new impact of podcast ads on their top-line revenue and new customer acquisition. Thanks to Podscribe, our clients now have a more complete picture of their podcast advertising’s efficiency. Our close partnership with Podscribe will continue to allow us to provide “always on” incrementality testing to the brands that work with us. #analytics #podcast #podcastadvertising #data

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Even the best lead gen agencies face unhappy clients. But what if it could actually strengthen your relationship? 🤔 Our co-founder, Michael Maximoff, recently shared with Expandi.io how to not only de-escalate the situation but also turn a frown upside down and even strengthen your client relationships. Here’s how to keep your clients happy ever after: https://lnkd.in/edS2kwF3 We’re also craving to hear your real-life stories on how you managed the upset clients! Leave them in the comments 👇🏻

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Do you care about your growth and retention tech stack? Save some time on your calendar: August 14th, at 10 am CDT. We're joining Gorgias, Nosto, and Loop for a DTCx webinar: "4 Tools Used by the Largest DTC Brands for Retention." See what top DTC brands are doing to revolutionize their customer retention strategies! Learn best-in-class ways to: ✔ Streamline customer service for seamless experiences.  ✔ Personalize shopping to boost loyalty.  ✔ Leverage subscription models for recurring revenue.  ✔ Master return management to enhance satisfaction. A link to register is in the comments below.

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If you still operate with outdated processes, you’re holding your agencies back too. Independent agencies need carriers that empower them to grow, not bog them down in inefficiencies. Here’s what top agencies look for: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Agencies value carriers that invest in data-driven tools, technology, and clear digital roadmaps to help them thrive. 2. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Agencies want carriers who prioritize marketing support, enabling them to expand their reach and grow their book of business. 3. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Carriers who streamline processes and reduce friction help agencies focus on growth instead of getting stuck in the weeds. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: Is your carrier model helping your agencies grow or holding them back? #insuranceindustry #carriergrowth #agencysupport #insurtech

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"Top-of-funnel content doesn't convert." And other lies costing you sales 🤥💰 New Slice & Dice Ecom Podcast episode: "How SEO Intersects with Your Full Content Funnel" 🎙️📊 Mapping the journey from browser to buyer: - Full-funnel content strategy decoded - Matching keywords to buyer journey stages - Content evolution across the funnel - SEO's role at every touchpoint - Real success stories that prove it works Time to stop treating SEO and content as separate entities. Tune in on YouTube and learn how to build a conversion machine that Google loves. #SliceAndDiceEcom https://lnkd.in/e9kBdZ6s

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New episode 🎙🔥 Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments👇

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Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

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Building a partner program for your SaaS brand isn't just influencer marketing. A good partner program allows you to engage and build a community, with yes influencers and affiliates, but also your customer base with referrals and other SaaS brands and service providers in your space. Check out this 7-chapter guide, and learn each step it takes to create a successful channel partner marketing platform; from figuring out who you want to partner with to managing the whole process using software. Take the next step to expanding your network today. Want to dig deeper, the full guide is in the comments. #partners #referrrals #influencers #affiliates

Outbound, Inbound, or ABM: What's the best strategy for your B2B SaaS company? 🤔 Let's break it down - Outbound: ➡️ Casts a wide net via cold outreach ➡️ High volume, lower personalization ➡️ Shorter sales cycles ➡️ Better for companies with broader appeal Inbound: ➡️ Attract prospects through valuable content ➡️ Builds brand authority and trust ➡️ Long-term strategy with compounding results ➡️ Cost-effective for generating qualified leads Account-Based Marketing (ABM): ➡️ Laser-focused on high-value accounts ➡️ Highly personalized, lower volume ➡️ Longer sales cycles but potentially bigger deals ➡️ Ideal for complex, high-ticket SaaS solutions So, how would they work together? Consider these factors: 1️⃣ Your average deal size: Higher value = ABM advantage 2️⃣ Sales cycle length: Longer cycles benefit from ABM & inbound 3️⃣ Target market size: Smaller, more defined = ABM. Larger, diverse = Inbound/Outbound 4️⃣ Resources available: ABM requires more upfront investment 5️⃣ Customer lifetime value: Higher CLV justifies more focused approaches It also doesn't have to be either/or! Many successful SaaS companies use a hybrid approach to supplement any inbound marketing efforts, applying ABM to their highest-value prospects while using traditional outbound for broader reach. How are you balancing these strategies is your SaaS marketing mix? Share your approach with us! ⬇️ #ABM #OutboundMarketing #B2BSaaS #SalesStrategy

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BOS is built on the powerful enterprise-level HubSpot platform, widely recognized as the best CRM available in today’s marketplace. While HubSpot’s capabilities are unmatched, its price can be a hurdle for most brokers. That’s where BOS steps in. BOS harnesses the power and efficiencies that the Franchise Brokers Association (FBA) has developed, putting them directly in the hands of our brokers. From day one, when brokers start their new business, these tools and our dedicated teams are working for them, ensuring they hit the ground running. BOS isn’t just a static tool; it’s an evolution. It’s a collaboration between HubSpot and FBA, constantly being developed and improved to be faster and more efficient. This ongoing innovation means our brokers can perform better, manage more candidates, and produce more results than ever before. By choosing BOS, you’re not just getting a CRM—you’re gaining a competitive edge that empowers you to take your brokerage to new heights. With BOS, you’re ready to elevate your performance and achieve more from the moment you start. #franchisebrokersassociation #franchiseba #fba #chriswall #technologyintegration #businesstoolsandtips #technology #innovativeapproach #technologyrocks #fbasystems #hubspot #hubspotcrm #businesstoolsforgrowth #businessefficiency #technologysolutions #technologyinnovation #tech #bokersuccess #bostechnology #brokeragesupport

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In light of Chartable shutting its doors, Dan Misener from Bumper shared a list of his top alternatives. If you're looking for new options to replace, SmartLinks, SmartPromos, and more, check out the full article: https://lnkd.in/g7UPpDna A big thank you to the Bumper team for including the CoHost Prefix in your list. #chartable #podcastanalytics #podcastdata

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🚨 Introducing The BFCM Playbook by Loop where they are answering THE MOST ASKED questions before BFCM 🚨 Here's one: Retention Marketers: “I want to run a 40% discount for first-time purchases and subscriptions. The onsite discount is currently 15%. To avoid discount stacking, I’ll need to change the onsite discount to 0% during promotions. Is there a way to do this without altering the onsite discount?” Our friends at Loop have created the perfect workflow for this Here’s what you can do with Loop Subscriptions For one-time purchases ➡️ Create a 40% discount code only for one-time purchases. For subscriptions ➡️ Set up staggered discounts on Loop’s selling plans. 40% on first order. 15% on subsequent orders. Read more such tips and tricks here: https://buff.ly/3YMhch6

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Most agencies only focus on marketing. Smart agencies focus on profitability. We do *BOTH* Check out the link to learn about how you can transform your profitability margins📈 https://lnkd.in/eq-9Dw86

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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Are your partnerships truly aligned with your B2B SaaS sales funnel? One element to creating a robust sales funnel for your brand is to make sure that you are diversifying the partnerships types that you're working with. In today’s B2B SaaS affiliate marketing landscape, publishers can engage your target audience at every stage of their buying journey. A well planed partnership recruitment strategy should give you a road map to diversify partnership types to effectively reach new customers whether they’re researching to buy soon or ready to buy now. The Partner Agency Matt Frary Jessica Spear Patricia Kotchick Jones Erin Beckstein Brandon Melton, LC Orlando -OG- Guerrero Petit #B2BSaaS #Partnerships #SalesFunnel #GrowthStrategy #LeadGeneration #growth #business #B2B #success

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