Taylor Lawrence

42% of users in Snickerdoodle’s survey say growing a following on Farcaster is "manageable." For brands looking to build communities, this platform offers real growth potential. 👉 Download the report for tips: https://buff.ly/4d5fL1j #CommunityGrowth #Farcaster #Web3

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Hot take on email marketing: → Your brand will always have a segment of one-time purchasers who haven’t made a second purchase. We call them "overdue customers." Understanding all the reasons why your customers would and wouldn't repurchase is crucial. Your content should address these reasons head-on. Agree?

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3 questions that will skyrocket your website conversions (... CRO expert Martin Greif swears by these): A few weeks back I had a great conversation with Marty Greif, President of SiteTuners on the Brands and Brews Marketing Podcast. He dropped some conversion rate optimization (CRO) gold. Here are the 3 questions every visitor subconsciously asks when landing on your site. And why you need to answer them for them. 1. 𝗔𝗺 𝗜 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲? Consistency is key. Your ad messaging should match your landing page language. 2. 𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗳𝗲𝗲𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘀𝗶𝘁𝗲? First impressions matter. Use a prominent banner with a strong value proposition. Display your phone number prominently, especially on desktop. It signals professionalism and boosts trust. 3. 𝗪𝗵𝗮𝘁 𝗮𝗺 𝗜 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗱𝗼 𝗵𝗲𝗿𝗲? Make your CTAs crystal clear and benefit-oriented. Surround CTAs with trust signals like testimonials or trust badges. By addressing these 3 questions, you're crafting a user-centric website that drives real results. Want to dive deeper into CRO s trategies that actually work? Let's chat! - PS, We boosted one client’s sales from $5k- $100,000 in just 6 months with conversion-focused SEO. And we can double your leads in even less. DM if you would like a free, no-strings demo 

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We, Growth Skills just won an SEO bid for one of the largest casino groups in the U.S. This made me think about what brands should expect from an SEO Audit and why I think we won. 💡 An SEO Audit is done when you are looking to fix your website, content or app. The goal is to improve keyword rankings, website traffic, leads and revenue; organically from search engines like Google or Bing. Your expectations of a SEO Audit should be the same as if you were taking your car to a mechanic. 🏎 If you take your car to the mechanic and they do an assessment and come back and say, "Welp this car is in terrible shape, here are all the things you need to fix.” with out helping you fix at least some of them, then you’d probably fire your mechanic. Same thing with your SEO agency and audit. If they are not helping you implement some of what they are recommending, then tell them to 404 it, meaning make like a page not found and disappear. 🤣 All jokes aside. You should not be repairing your own car. 🎓 Your SEO agency can’t implement everything, so your development team will have to implement some engineering related items. However, you need to make sure your SEO agency puts in some work. 💪 -New meta titles & descriptions -Internal links -Image alt text optimizing  -Blog article creation, optimization and publishing Are all some of the things they should be implementing. Finally, you should also, always include these two important KPIs for an SEO Audit: 1.Implement based on prioritization: Most SEO audits don’t improve performance because brands don’t implement the recommendations. Track implementation and results from them.  If your car mechanic told you your breaks needed changing, you’d probably let them change them. You won’t wait until after you crashed to implement that change. Same thing here. 2.Increase conversions Conversions should be top priority for an SEO Audit. If your team is just looking at keyword rankings and website traffic then they are not making you as much money as they could. They should be signing up to your offerings and buying your products so they can audit the path to purchase and check out flows. This will help you make more money from all channels and your current website traffic. I hope this helps. I’m rooting for you. DM if you need help with anything. Watch the full video for revenue results from adding conversions to your SEO Audit. Did I miss anything. Drop your advice in the comments. #seo #seoaudit #searchengineoptimization #seoagency ————————————————————————— 🥋 I'm Lavall founder of Growth Skills. I'm a second degree Black Belt, Bareknuckle Karate Champion and do Full      Contact Growth Marketing for my clients. 💰 My posts will help you increase search rankings, brand awareness and      revenue using Growth Marketing.  🎓 My posts will help you Learn How to Learn to grow your career and      business. Liked this post? Want to see more? 🔔 Ring it on my Profile 🔝 Connect with me

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Want to take the guesswork out of your marketing budget? Join us Aug. 8 for the virtual session, "Creating Your Customized Marketing Budget," and get strategic advice on where you should – or shouldn’t – be spending your valuable marketing dollars. Guest expert Jessica Crum will take you step-by-step through digital and traditional marketing options. You’ll also learn how ASBTDC’s advanced market research can help you fine-tune your marketing plan based on local consumer spending data, industry trends, and demographic info. Leave the webinar equipped with your new marketing budget and next steps to make it happen! No cost to participate. Sign up here: https://lnkd.in/g2-wThQP

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Have you noticed your blog post or service page not performing as well as before? One reason could be the outdated front-end publishing date. At Vertz Marketing, our audits often reveal blog posts still showing original dates from as far back as 2019, which can affect performance. In this article, we'll explain why updating the publishing date is important and share tips on refreshing content to keep it relevant for Google. https://lnkd.in/gv_j2cta

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Redesigning your website without SEO is like throwing away free traffic. Many miss this critical step and lose their audience. Here's how to ensure you don’t make the same mistake. Follow this guide, and your new site will attract more visitors than ever before. ☑ SEO Audit ↳ Identify current strengths ↳ Analyze competitor strategies ↳ Benchmark your current performance ☑ Keyword Integration ↳ Research relevant keywords ↳ Map keywords to each page ↳ Ensure natural placement in content ☑ On-page SEO ↳ Optimize title tags and meta descriptions ↳ Use header tags strategically ↳ Include alt text for images ☑ Mobile Responsiveness ↳ Ensure seamless mobile experience ↳ Adjust designs for all devices ↳ Test loading speed on smartphones ☑ URL Structure ↳ Simplify URL paths ↳ Maintain keyword inclusions ↳ Use redirects wisely for old URLs ☑ Content Strategy ↳ Update old content with new insights ↳ Add valuable, informative new content ↳ Use internal linking to boost navigation ☑ Performance Optimization ↳ Minimize code for faster loading ↳ Leverage browser caching ↳ Optimize server response time Revitalize your website while boosting your SEO results. With each step, your redesigned site becomes a magnet for organic traffic. Which step do you think most people overlook when redesigning their websites?

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39 Ways to Increase Your Website Traffic: Tip #27 Start an Online Community People like to share their thoughts on subjects they feel passionately about. Use tools like Facebook comments, Disqus, or a dedicated forum for discussions and questions. ------------------------------ 🙋🏼‍♀️ Hi, I'm Deanna Lennox. ➡️ Connect with me + 🔔 + Follow to learn more about marketing, content strategy, and freelancing tips.

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Boost your brand’s visibility with PSM Marketing’s Content Marketing services. Engaging, SEO-driven content that drives results. #ContentMarketing #SEO

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This VIIA Hemp Company email shines with its clean, bright design and inviting reviews. We love how customer testimonials add credibility and personality. The vibrant CTAs are impossible to miss, making it easy for readers to shop their favorite strains. Plus, the thoughtful layout beautifully highlights the product. ✨ Curated by: Andy King View the full email here → https://lnkd.in/gxw5677i #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies

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What’s the #1 SEO Strategy That Has Worked for You? 💡 I’m curious to hear from my network—what’s been the most effective SEO tactic for your business or projects? For me, guest posting has been a game changer, helping brands build authority and drive organic traffic. But I know there are so many approaches out there! You can drop your go-to SEO strategy in the comments below. Let’s learn from each other! 🚀 #SEO #DigitalMarketing #GuestPosting #ContentMarketing #MarketingTips

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867% growth in SEO keywords Not too bad, eh? Was doing a month-end review for one of our HVAC clients, and was happy (but not surprised) to see that we are in a really good spot in preparation for the summer. What are we doing to prepare their SEO for the summer? ✍ Building out dozens of new web pages of SEO-optimized content targeting their locations within a 35-mile radius, service lines, and related blog topics 🔗 Building powerful backlinks that Google loves to see when ranking websites for terms like "AC installation near me" or "AC replacement" ⚙ Tweaking the copy and design elements for conversion so that we can maximize the likelihood of every lead calling in for a quote It's a surprisingly straightforward process, but not necessarily easy to get done. It requires a team with the skills of SEO, website development, copywriting, graphic design, and also business acumen to sync your online tactics with your business strategy. If you aren't already, this is what you should be doing if you want to make the most out of Summer 2024. If you're feeling behind, it's still not too late to get your preparation in place to make this summer your best season yet. Don't suffer yet another year of 'woulda', 'coulda', and 'shoulda' done X, Y, or Z. You know you're meant for more than what you're currently accomplishing... Your family, loved ones, and employees are counting on you!

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Looking to improve your PPC lead quality? Check out this insightful blog post that breaks down key strategies to achieve better results! A must-read for digital marketers and entrepreneurs seeking to elevate their PPC campaigns. #PPC #LeadQuality #DigitalMarketing

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It's really neat to see several local businesses starting to really lean into GBP optimization. With tourist season wrapping up, consumer habits are changing here in TC; foot traffic downtown tips, and locals are more intentional with purchases. If you're looking to get more folks in the door, Google Business Profile is a great place to start! #TraverseCity #SupportLocal #DowntownTC

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One of our favorite tools is Zapier. It allows us to connect different apps and create no-code workflows, like automating client tasks, updating audience lists for ads, and much more. This post highlights a few basic Zaps that will help you back up, manage, and segment your #nonprofit's email list. #nptech #TechForGood #Automation

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