Akohub’s Post

"We doubled our BFCM revenue by slashing prices." But are we sure that's the best strategy? Because what's going to actually drive sales during BFCM: → Deep discounts or smart bundle offers? → Generic promotions or personalized incentives? → Price cuts or value-added packages? Because here's the thing: BFCM shoppers aren't just looking for deals anymore. Maybe it's about creating irresistible offers. Maybe it's what will help you stand out in a sea of discounts. Honestly, I don't have all the answers. And I don't pretend to. But I can tell you this for sure: If you don't optimize your offers for BFCM, You're going to fall behind those who do. And then you'll be left wondering why. So the lesson here? Test these strategies before BFCM hits: - Different bundle configurations - Upsells and cross-sells on PDPs and in cart - Subscription incentives - Gifts with purchase - Price and shipping thresholds Not just during BFCM... But all year round. ♻️ Repost this if you're ready to level up your BFCM strategy.

Subscription brands are built different. One-time sales don't cut it for them. Their focus is building lasting relationships with elite customers - their subscribers. 💜 So we've created the BFCM Playbook for Subscription-First Brands, compiling tested tactics from our experience working with 3000+ brands into one actionable guide. Straight off the press, here's what's inside: 🔺Turn customers into subscribers 🔺 Deliver a truly VIP experience 🔺 Win back lost subscribers 🔺 Reduce subscription cancellations With insights from Devyn Merklin, Matthew Holman, 🇺🇦 Andriy Rudnyk, and Ben Walter, this is your blueprint for making every subscriber interaction count—long after BFCM ends. 👉 Read it here: bit.ly/3YpOuCH.

Over 3 weeks, I’ve spent 36+ hours analysing 100+ bundle pages. Steal from 13 of the world’s best just in time for BFCM. ‘Build your own bundle’ and ‘gift with purchase’ are two of the best offers for driving revenue. See, during BFCM the problem isn’t conversion rate – shoppers are ready to buy. Your goal is to maximise revenue per session. During my research, I found 3 bundle pages that use specific principles to separate themselves from the rest. I call these the Elite. Here’s what you’ll get: - How to communicate your offer to drive sales - Tactics to increase product discovery and engagement - Psychological triggers to boost AOV - Methods to avoid decision paralysis - Actionable insights for improving each page Like + drop a ‘BFCM’ in the comments and I’ll DM you a link to the full breakdown. (P.S. Make sure we’re connected so I can send it over!)

Tomorrow at 2PM EST, I'll be crashing Gorgias's last BFCM prep session with Codal and Stamped! The webinar will cover the essentials: ✔️ AI-powered customer support that's actually fast ✔️ Real-time offer personalization ✔️ Abandoned cart recovery tactics ✔️ Checkout optimization secrets And I'll be adding to the conversation with: ✔️ How to profitably navigate BFCM carrier related headaches with tech ✔️ How omni-channel product registration could be your secret BFCM marketing weapon ✔️ Why unified experiences for tracking/returns/warranty management will make both your customers and marketing teams happy 🤌 Fun fact: Everything we're sharing can be implemented before BFCM hits.. Can't make it? Register anyway - we'll send you the recording! Link is in the comments below 👇 #ecommerce #BFCM #shopify #customerexperience

❓Do you have too many value props to communicate a single subscription to all consumers? ➗Simplify value by dividing your product based on customer personas and services (not product features.) ➕Bundle for precived value. 🟰Let them choose what they receive (and don’t want). ⭐️OPERATIONAL BONUS! Now you can align and focus managers on specific consumer personas and products.

BFCM Planning Pillar #3: SMS & Email In a previous post, we mentioned that peak is an opportunity for brands to realise the value from all the hard groundwork that’s been laid with the new customer acquisition earlier in the year. One of the most cost effective ways of doing this is, of course, Email & SMS. The most important thing to consider here is volume. This is one time of the year when it is acceptable to over communicate your returning customers by significantly increasing the frequency of emails and texts. Your 1 email per day simply won’t cut it; your customers are going to be getting absolutely peppered with emails, offers, WhatsApps and texts from all of their favourite brands - so you need to make sure you have visibility and cut through, too. The day before launching, tease your offer with an SMS and email campaign. Send one of each in the morning and another in the evening, plus a third to non-openers before you launch across paid. Come back again tomorrow, one last time, where we’ll be tackling the fourth and final tactical pillar for a successful Q4: forecasting. #ecommercemarketing #dtcbrands #bfcm

8 Sins you shouldn't do this BFCM. 1. Blasting the same message to everyone is lazy. Segment by engagement, past purchases, or VIP status to tailor offers. 2. Don’t assume you know what works. Test subject lines, send times, and CTAs to maximize your results during BFCM. 3. BFCM isn't just about slashing prices. Mix in product highlights, customer stories, and scarcity tactics to keep things interesting. 4. Most of your customers are on their phones. If your emails look clunky on mobile, expect lower conversions. 5. The sale doesn't end at checkout. Set up a flow to thank, cross-sell, and keep your new customers engaged after BFCM. 6. Make sure all automated flows are working correctly before the rush. Ideally change creatives as well for high frequency flows. 7. Double-check discount codes to avoid costly errors and prevent unintended losses. 8. Ensure your segmentation isn't overly restrictive, as you may miss out on reaching potential buyers.

Ready for your most successful BFCM yet? Subscription brands - our Success team has been cooking in the lab. Every detail is designed to maximize acquisition, retention, and conversions for a winning BFCM season. Inside you’ll find proven strategies and fresh ideas that will: Grow your subscriber base: High converting offers, personalized messaging, and seamless onboarding experiences Maximize conversions: Exclusive BFCM deals, One-click upsells, and segmented campaigns Boost retention: Personalized incentives and optimized churn prevention flows Enhance loyalty: Memorable experiences that turn one-time buyers into subscribers We’ve also included a checklist to keep operations smooth and efficient during the BFCM rush. Drop a like + comment and I’ll DM you the playbook. #BFCM2024 #eCommerce #Subscriptions #Shopify 

Are you still putting the final touches on your BFCM plans? With this year’s unique twists, here are a few thought-provoking questions I’ve been considering—no standard prep checklist, just a different take on what this season could bring. Let’s dive in... 🕒 Timing of Sales: How early is too early to launch your BFCM sale? With election day around the corner and Thanksgiving nearly a week later than usual, the window between BFCM and shipping deadlines is shorter. Could brands feel pressured to start sales right after the election? Will the actual election results influence their strategies? 📧 Email Capture Pop-Ups: What to do with your evergreen email pop-ups during BFCM? Keep them as is, modify them for the BFCM offer, or remove them entirely? Each option has its implications for user experience and margins. 🔀 AB Testing: Is now the time for testing? While it’s tempting to gather insights for future campaigns quickly, there’s a risk any 'losing' variant might drag down your performance. Plus, don’t forget: “code freeze” applies across the board. Curious to hear others' thoughts/opinions on these questions. What are you prioritizing or rethinking this BFCM?

What's the difference between an opened message and one that gets buried in the BFCM rush? 🤔 We believe it all comes down to timing. By optimizing send times, you can cut through the noise and boost engagement. 📈 Check out the data-driven insights we’ve gathered from our partner, Attentive, in this free guide! #BFCM #Attentive #EmailMarketing #SMS #LDXMarketing