Brian Albert’s Post

Having trouble seeing your advertising campaigns' results? You may be committing these typical errors: aiming for a large audience as opposed to a specialized one. not trying out different ad versions. neglecting retargeting for warm leads. Take care of these issues to observe an improvement in your results. Remember to: The problem is not increased spending. It has to do with more prudent budgeting. The first step to the success of your next campaign is an improved strategy. Are you ready to go all in? //--------- Are you unsure of how to increase sales and produce quality leads? You can send me a direct message! Join me for a little small talk!

Day 13 of Day 30 ~ Learning Facebook Ads Strategies! Here’s an account structure that works for any product/brand! Take an example of Shirt (as a product) - This campaign structure would be for every product 1) Shirt - Advantage+ Shopping Campaign - Cold - (Primary Campaign) - 5 to 10 Creatives 2) Shirt - ABO - Interest Targeting - Campaign - Cold -(Testing out different interests - 3 ad set at a time) (5 to 10 creatives) 3) Shirts - CBO - Retargeting Campaign - Website Visitors, Video Viewers, ATCs, ICs etc ( 3 Ad sets - 5 Creatives) 4) Shirt - CBO - LLAs - Cold - 3 Ad sets (5 to 10 Creatives) - (Optional Campaign.) Apart from this, you can have one testing campaign that would be used for all the new products/variations that come on the website for testing before pushing them to the primary campaign. Found this useful? Share it with someone who may need it! #performancemarketing #marketing

Wow........we just started auditing a Google Ad account spending around £50,000 a month on ads 😬 Within 5 minutes we saw; - poor conversion tracking - display targeting in their search campaigns - no re-marketing campaigns - optimisation score 100% ( we always find this performs worst) - No Pmax campaigns - No Negative keyword list - No A/B testing I'm interested to see what else we find as we conduct this audit 😅 #ppc #googleads #payperclick #googleadvertising #audit

With Bidsmind, you can launch any campaign in 3 easy steps. Here’s how to do it: ▪️Step 1. Use our data analysis and explore our different ad formats to choose the campaign strategy that best suits your needs. ▪️Step 2. Fill in the campaign settings by adding all its information, like targeting, firewall checks, and preferred auto-optimization rules. ▪️Step 3. Upload your creatives. You can upload multiple campaign creatives and include different URLs. With Bidsmind, there are no set-up fees or QPS limits, and you have dedicated support every step of the way. Create a powerful branding, retargeting, or user acquisition strategy with our DSP. ⚡ #Bidsmind #poweredbykimia #DSP

Here’s my secret hack for getting high-ticket leads from Facebook Ads: Whenever you’re running ads, use The High-Ticket Effect. It works like this: ~ Use Highly Specific Targeting: Target your most profitable service areas and clients. ~ Create Strong Offers: Think of things like “10% off a consultation for [Service] in [City].” ~ Set Up Retargeting: People who’ve visited your site but didn’t convert are more likely to book if they see a follow-up ad with a reminder or offer. It works because: ~ You reach only those who are most likely to pay for premium services. ~ You follow up with those who already know your brand. ~ You create urgency and value through clear offers. This strategy has generated leads worth $50k+ per job for our clients.

Boost vs. Ads Which Is Better for Facebook Business Have you ever considered whether running posts or ads for your business on Facebook is better for your business? Many Facebook business owners, like you, are worried. And many people waste money by choosing the wrong tool for their goals. Boosting is easy, it takes less time and can be targeted quickly. And Facebook has given the option of Boost so that you can use it quickly, so you can't reach your target customers and you and I lose money. 😔 On the other hand, by properly targeting and researching during the run of ads, you can target more advanced targeting and objectives like driving website traffic or sales. If the targeting is not well-researched, it will be wasted. With ads, you can do retargeting, and reach your real customers, which is not the case with Boost. So it is good to run ads on Facebook. 🚀 #business #adsonreels #boost #CEO #manager #digitalmarketing #marketing

While direct mail offers tangibility and personalization, Google Display Ads provide vast reach and precise targeting. When used together, they create a multi-touchpoint approach that can significantly boost your campaign’s effectiveness. In my last post, I discussed amplifying direct mail using social media. In this one, we’ll turn our attention to a powerhouse of online advertising: Google Display Ads. Read my post below to learn about: ✅ 5 practical ways to integrate Google Display Network with direct mail campaigns. ✅ A case study on how a prominent university used this integrated approach for its annual alumni fundraising campaign. ✅ 3 main challenges in integrating Google Display Ads with direct mail. https://lnkd.in/gXAwsyq6 Found this useful? 1) Follow me, Ramin Zamani, for more tips on integrating direct mail with digital channels. 2) Share this post with your network!

Traffic doesn't pay your bills. Sales do. Your ad spend shouldn't be focused on traffic, it should be focused on conversions. Targeting should be reduced to your ideal customer, which usually means less traffic, but higher conversions.

The 3 laziest ways to reduce CPA in accounts -Opt Search campaigns out of the Display network -Pause all high-spend no conversion keywords -Turn location targeting to presence only What would you add to the list? 💰