VP of Professional Services at MindFire. I help direct mail marketers boost campaign performance by integrating mail with digital channels.
While direct mail offers tangibility and personalization, Google Display Ads provide vast reach and precise targeting. When used together, they create a multi-touchpoint approach that can significantly boost your campaign’s effectiveness. In my last post, I discussed amplifying direct mail using social media. In this one, we’ll turn our attention to a powerhouse of online advertising: Google Display Ads. Read my post below to learn about: ✅ 5 practical ways to integrate Google Display Network with direct mail campaigns. ✅ A case study on how a prominent university used this integrated approach for its annual alumni fundraising campaign. ✅ 3 main challenges in integrating Google Display Ads with direct mail. https://lnkd.in/gXAwsyq6 Found this useful? 1) Follow me, Ramin Zamani, for more tips on integrating direct mail with digital channels. 2) Share this post with your network!
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5moInteresting. I recently tried something similar with Taboola Ads, and found better results than when I used Google.