Tanvir Ahmed’s Post

Retargeting ads are a powerful way to turn site visitors into leads 🎯. While retargeting can evoke images of creepy ads following you around they help marketers re-engage people who showed interest but didn't take action. By focusing on these warm audiences, you increase your chances of conversion 📈. Retargeting works by using tracking tools like cookies to show ads to people who've already interacted with your site. This targeted approach is cost-effective because you're not wasting budget on cold leads 💡. Instead, you focus on people who are ready to engage. Different platforms, from Google to LinkedIn, offer unique opportunities for retargeting 👩💻. By segmenting audiences and testing different ad types, you can keep your brand top-of-mind and boost sales 🚀. Make retargeting part of your strategy to drive real results! To read the whole blog visit the Metro Valley Advertising website. Then share with us what you think of retargeting ads. 

Boost your business

Here's how you can use retargeting ads to drive sales to your business Retargeting ads are a powerful digital marketing strategy designed to target users who have previously interacted with your website or mobile app but didn't make a purchase. By reminding these potential customers of your products or services, retargeting can significantly increase sales. Here’s how to effectively use retargeting ads to boost your sales: 1.Segment Your Audience 2.Use Dynamic Ads 3.Limit Ad Frequency 4.Optimize Your Landing Pages 5.Leverage Cross-Device Targeting 6.Timing and Duration 7.A/B Testing 8.Offer Incentives 9.Privacy Compliance 10.Monitor and Adjust For more digital marketing tips and content , follow us @lynxeyedigitalmarketing for more . Reach out to us for personalized digital marketing strategies .

What is Retargeting? Retargeting is a way to show Facebook ads to people who have already interacted with your business online. Why Retargeting? - Most people don't buy on their first visit to your website - Retargeting helps keep your business top of mind - Increases chances of conversion How to Retarget with Facebook Ads: 1. Create a Facebook Pixel: Add a small piece of code to your website to track visitor behavior. 2. Set up Custom Audiences: Define who you want to retarget (e.g., website visitors, cart abandoners). 3. Create a Retargeting Ad: Design an ad with a clear call-to-action (e.g., "Come back and complete your purchase!"). 4. Set a Budget and Schedule: Decide how much to spend and when to run your ad. 5. Launch and Optimize: Monitor performance, adjust targeting, and improve ad creative as needed. Tips and Tricks: - Retarget within 24-48 hours for best results - Use eye-catching visuals and compelling copy - Segment audiences for personalized messaging - Rotate ad creative to avoid fatigue By following these simple steps, you can effectively retarget potential customers and drive conversions. Happy advertising! #advertising #facebookads #retargeting

📌How to Turn Engaged Viewers into Paying Customers One of our clients, a growing DTC brand ↳ was eager to turn their engaged audience into loyal customers. They were getting people who engaged with posts or visited the website ↳ But weren’t making the final purchase. . After diving into their Meta Ads campaigns, we quickly noticed they were missing out on a powerful opportunity: ↳ 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. They had interested visitors but weren’t re-engaging them strategically. Here’s how we turned things around: 1️⃣ 𝑳𝒂𝒔𝒆𝒓-𝑭𝒐𝒄𝒖𝒔𝒆𝒅 𝑹𝒆𝒕𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 We set up retargeting campaigns to keep the brand top-of-mind. Every ad was tailored specifically for engaged viewers → reminders → limited-time offers → and incentives to encourage that final step. 2️⃣ 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝑶𝒇𝒇𝒆𝒓𝒔 Generic ads don’t convert; personalized offers do. So we crafted ad copies that spoke directly to their audience’s needs and pain points. 3️⃣ 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑭𝒓𝒆𝒒𝒖𝒆𝒏𝒄𝒚 We avoided bombarding viewers but kept them engaged enough to convert. The balance here was key. . . 📌Within a month, their conversion rate shot up by 34% ↳ And cost-per-conversion dropped by 42%. Ready to turn those engaged viewers into paying customers? Start with a solid retargeting strategy, and watch your results transform.

Does Facebook retargeting still work in 2024? Back in 2021, I used to: ↳ Segment every retargeting audience into 7-day intervals. ↳ Create retargeting-specific creatives and copy. In 2024, it's completely different. Advertisers are moving away from funnel segmentation. Instead, now it's all about: ↳ Funnel ads. ↳ Campaign consolidation. ↳ Relying on the algorithm. As a result, the method of retargeting has evolved. Tomorrow, I will share the retargeting strategy I use for my clients. I will also share the best creative types and audiences that work. Subscribe here: https://lnkd.in/dzC-t2v6 ───────── ౨ৎ ───────── ♻️ Repost to spread the message. Thank you! 🔔 Follow me, tap that bell & get notified of my next post. 📝 Subscribe to my newsletter for FREE courses and strategies.

I use these 2 trigger groups in GTM to unlock specialized audiences for retargeting in GA4 + ad platforms like Facebook and Google Ads. 1. Engaged Visitors Who Didn't Convert 📋 Criteria: 120 seconds on a page, scrolls >50% of the page height, click a CTA, no conversion 👨🔬 Use Case: I find that this best works paired with a landing page to isolate your target group. Essentially what you want to achieve here is a way to measure intent on the page - particularly users who showed engagement but did not ultimately convert. 2. Form Abandoners 📋 Criteria: 60 seconds on a page, initiate a form interaction (can also include actual form input tracking here), no conversion 👨🔬 Use Case: This type of tracking has helped not only identify an audience who has not converted but also can identify users in that final step of the funnel who might be deterred by the form. This is also a way to use the data for A/B testing on the form (if you have a high abandonment rate).

Reaching and engaging with your target audience (and turning them into paying customers) is essential for your business's success. However, with so many marketing strategies and tactics available, it can be challenging to determine which are worth investing in. Find out more about retargeting and why it is considered one of the most powerful paid media techniques here: https://lnkd.in/diW8YhH4