The 3 laziest ways to reduce CPA in accounts -Opt Search campaigns out of the Display network -Pause all high-spend no conversion keywords -Turn location targeting to presence only What would you add to the list? 💰
Add broad kw in exact match ad group
Opt out of search partner placements.
Add negative keywords ✅
search partners
Exclude non converting locations Jamie Leckie
SEA / SEO / YouTube / Paid Media
5mo- Opt out of feed on YouTube Campaigns - Remove optimised targeting if it's underperforming compared to the normal audience is optimises from - Pause videos from Demand Gen if underperforming compared to images