Julija (JJ) Jegorova’s Post

Etiquette goes both ways. When I take a call with a new potential PR client, I am not thinking about you as a client, I am thinking about you as a new, potential long-term partner. I show up to calls with killer PR ideas. Prepared, excited, I treat you like you're already a PS client, and I roll out the best of the best. Whether you sign with us or not, I can guarantee you'll be thinking about your PR in a completely new way by the end of the call. This makes me happy and in part how I believe we built the best client base in the industry. Pink Shark's current PR roster is made up of lovely, long-term clients that I see as legacy partners. We work together year after year to build results. They trust me and I trust them. That means if you reach out to me about working together and say statements like : "You're already behind the other firm I'm talking to...read this and catch up." "My idea/company is more special, unique, complicated than anyone else you know (I'm not a regular girl, I'm a cool girl)" Or my personal favorite: You write me an email addressed to the other firm's owner. I will wish you the best, but I will be immediately not interested 🚩 Real partners (firm or client) do not behave like that. You don't get trusted partners like that. And you sure as hell don't get great results like that. Building an agency you love, requires you have clients that you love. Caring about your PR results requires you to have an agency you love. And if you're rude to the owner and treat me like "the lowly help" -- I know I'lll never want to share a meal with you (I'll flip if you're rude to wait staff) and I can only imagine how you would treat my team. Putting people first makes for the best, damn PR partnerships. #pr #publicrelations #media #founders #startups #humaning

This month I'm challenging myself to connect with CEOs and Founders of businesses I admire or businesses I want to learn more about. It's been ✨uncomfy✨ because I always joke that I'm a "wee lil stratty" to my team. Founders and CEOs are WAY out of my league. However, I'm realizing with each connection that Founders and CEOs are humans just like me. So WHY am I challenging myself to connect with them? I want to be a resource in the PR world. While I would LOVE to have these Founders/CEOs become clients, my true intention with these connections is to learn how they grew their businesses up to this point and help be their "go-to gal" when they are stumped about what to do next! As a strategist, my goal is to help brands get in front of the right people at the right time. So I want to be there for them at the right time and there's no better way to know when that time is than to build a relationship with them. It's no coincidence that PR stands for public relations. PR is truly about nurturing relationships with the media, clients, AND prospects. So if you are a Founder/CEO getting a connection request from me, just know that I am genuinely hoping to connect with you. I WANT to have a conversation with you. I WANT to be friends. I know how nice it is to have someone in your corner to bounce ideas off of! If we're bouncing ideas and I think you're a candidate for PR services, I'll tell you! If you want ideas on how to do PR in-house, I'll send you our FREE guide on media pitching. If you're still reading this feel free to introduce yourself in the comments and/or tag any Founders/CEOs you think I should connect with below!! #pragency #publicrelations #publicist #mediarelations #pr #founder #ceo #growth #entrepreneur

Maura McGreevy is the CCO of Endeavor. She's got a massive, complex job, but she does remarkably well at staying grounded and connected to the things that matter during the inevitable swirl of her role. And one thing that matters to Maura is helping people connect and grow from each other. An expert from this Studio Session with Sean Garrett: "Nothing gives me greater joy than connecting good people to good people. In the most macro of terms, that's probably how I ended up in a job like this one. When someone doesn’t really understand what I do, I tell them I'm a salesperson. I sell stories and ideas. I really find such joy in that – I have a cool thing to tell you about or I have a really interesting person for you to meet. To the degree that it's fruitful for the individuals involved? Awesome. "I went to college to be a journalist and I think that was driven both by a deep love for writing and reading, but also a preternatural curiosity. I love to ask questions. I love to understand what makes people tick, and what they're interested in. Over time, you learn to filter, you get quicker at it. I can sit down with someone for 15 minutes and come away with a sense of a few people who might be helpful to them. It's something I've always really enjoyed doing. "... For me, it comes from a very organic, no strings attached place. I just want there to be more good people in the world who know each other... To the degree that meeting some cool, interesting person makes your life better or helps you advance your goals, what greater service can you provide to the people you care about?" https://lnkd.in/gmFNG5sJ

"Are you working with someone in PR, Ari?" Lately, I’ve been receiving a lot of these DMs, and honestly, I haven’t worked with anyone in PR. Yet, you’ve seen my content and stories featured on Forbes (twice), HearstLab, Create & Cultivate, Buffer, LinkedIn, and more. Wondering how I achieve these PR wins? Meet ✨ Dreamers & Doers®. What is it? A powerful community that values quality over quantity and connection over surface-level networking. Their PR support has been invaluable for amplifying my personal brand and business. My tips to make the most out of it if you decide to join: 1️⃣ Craft Compelling Stories Cheat-Sheet: Develop a comprehensive document that captures the essence of your business and personal brand. Having a well-articulated story not only saves time but also ensures consistency and authenticity in all your PR pitches. 2️⃣ Strategically Select PR Opportunities: Identify the top 3 PR categories that align with your goals. Whether it’s sharing your unique productivity hacks, narrating your entrepreneurial journey, or showcasing transformative case studies, focus on the areas where your voice can make the most impact. 3️⃣ Allocate Dedicated Time for PR Efforts: Set aside regular time slots specifically for applying to PR opportunities. Consistent effort is key to gaining visibility. Treat this time as an investment in your brand’s growth and leverage every opportunity shared by D&D. This isn’t for everyone. You’ll know it in your gut if this is for you. Especially if you’re a female founder seeking an unparalleled community and ready to elevate your brand with PR, apply ASAP. The application deadline is August 1st. Link to apply in my comment. I hope to see you in the D&D community, I'm here to help if you have any questions. Here’s to achieving success together! P.S. Dreamers & Doers offers partially-sponsored community memberships each year to resilient leaders whose diverse experiences enhance our community's value. See the link in the comment for more details. #PRwin #dreamersanddoers #femalefounders #entrepreneurship

I am holding myself accountable for sharing at least two posts on LinkedIn (thanks for the inspiration, Kendall Cherry), and through a creative ideation session I hosted for myself last week, I discovered some incredible insight into what lights me up most about my work. Thought leadership is more than the identity you've claimed through your career. Your conscious thought leadership and story are a collection of past experiences that led you to self-discovery. This collection of experiences is your human-centric story. Your human-centric story starts with the courage to break free from conforming to other versions of thought leadership to embrace your true identity. Thought leadership is not just a professional label—it's a personal journey of self-discovery. The thought leadership space can quickly push us towards following what has worked for others, but choosing authenticity is a powerful act. Being unapologetically you is the key to genuine connection and lasting impact, whether in your career, personal brand, or relationships. This is the power of thought leadership. At The Conscious Publicist®, we don't just believe in celebrating what makes you unique—we champion it. Our PR and thought leadership approach is not a one-size-fits-all but a tailored strategy centered around you—your voice, values, and vision. We see you, understand you, and are here to help you make your mark. ———————————————————————————————————— Hi! I'm Ashley Graham, Founder, Publicist, and Visionary of The Conscious Publicist®. TCP innovates PR and Media strategies and transforms thought leadership with strategic advisory and partnerships. Follow along by signing up for our almost weekly newsletter - our thoughtfully crafted platform designed to keep you in the loop about our exclusive content, collaboration, partnership opportunities, engaging podcast episodes, business expansion tools, and a wealth of additional resources. 🔗 https://lnkd.in/gkYf-8S9 #ThoughtLeadership #PR #Innovation #HumanCentric

Attending #BlackHat next week and wondering how your #startup can stand out amongst the crowd? Check out Jeff Beckham's latest #blog for 5 proven #PR strategies for #tech startups to shine at trade shows. From crafting compelling narratives to leveraging earned media coverage, these tips can your company turn heads and make a lasting impact: https://bit.ly/3A8U6Yd #BHUSA #pragency #techstartups

PR ON THE GO masterclass with Melanie Marten coming up - via London Daily News - New PR tactics in the era of advanced technologies - PR ON THE GO founder Melanie Marten has announced a masterclass for 31 January 2025 that will focus on new PR tactics in the age of advanced technologies. The independent #PR consultant has more than 15 years’ experience creating a portfolio of global media coverage for start-ups, brands, global corporations and their thought leaders. #creativeindustries #entrepreneurship #startupmarketing #growthhacking

Want to be featured in the media? Ditch the press release; focus on relations. Yesterday, I had the absolute pleasure of hosting an event on the ins and outs of startup PR. And I couldn't have dreamed of a better panel with the legendary Tegan Jones, Simon Thomsen, Elle Kress, and Stephanie Palmer-Derrien. Of a better platform (✨ Fishburners and team ✨) Of a better intro (🙌 Martin Karafilis) Of a better sponsor (Alan Jones 🙏) Of a better turnaround 🫶🏻 Not only did we destroy Fishburners' previous attendance record with 200 people joining us in person (!), but the audience's vibe and chemistry was outstanding! Liz van Zyl Dickie Currer Alan Jones Taylor Fox-Smith Steve Olesansky Amrit Rupa 🏠 Michael Watson 🔑 from Leesy Claire Waring Lucy Lin Mike Woodcock Alicia Nagle Dan ROSEN Amanda Do Lucy Kough Catrin Jones... and many many more. A key takeway from the panel was the importance of building your media relations. Starting small, with what you have to offer to the journalist and their audience and without expectations. Well, this event was built on relations. Relationships I have built slowly and steadily over the year with every good (and bad) pitch to Simon and Tegan. And relationships I have built on an accelerated path since joining the Australian startup ecosystem, and I'm so incredibly grateful for. Never underestimate the power of introducing yourself, to the fabulous people in our ecosystem, including the media. To build your startup, build your relations. To build your startup presence in the media, build your relations. 📣 Thanks again for making this event a greater success than I could have ever dreamed of. #mediarelations #panel #pr #startup

What in the world is Intuitive PR, you ask?   As I shared last week, I realized during my time off how much my perspectives on healthcare (and the media, frankly) had changed.    I kept asking myself -- If I feel this way, how do I become a part of the solution?   I didn’t want to completely throw away a 25-year PR career ~ I also didn’t want to go back to doing it like I had in the past.   But I felt isolated in my new ways of thinking.   I decided to follow my gut and see where it led - and found a surprising number of voices sharing entirely new ways of thinking about wellness, health and healing.   I began connecting organically with them just to say how much I aligned with their work and mission.   What I found in return was that many wanted to get out there in a bigger way, but weren’t quite sure how.   Because I believed so deeply in their work, it lit me up to think about how I could help them become more visible and expand their impact.   One thing led to another and I found myself supporting these revolutionary thinkers as their publicist.   But instead of only using traditional PR methods, I trusted my intuition to guide me in connecting them with the right media and collaborators.   I also incorporated systems like Human Design and the Gene Keys, which help us better understand ourselves and how we're meant to communicate so our message is well received.   Most of the time we already know these things on the inside, but these tools validate our inner knowing and give us a permission slip to do it OUR way, instead of like everyone else.   It feels easier and more sincere. AND, it nets incredible results. The impact that my clients have had with this approach has made me (and them) believers in this unconventional approach to PR.   I’m sharing this story with you today to say that, even though it can feel scary to follow your intuition and do things differently in your industry, it's so worth it.   It's enabled me to work with clients who are trusting THEIR inner guidance to pursue missions they (and I) believe in.   And I know that I'm helping to amplify their impact - in MY unique way!   So tell me - where is your intuition trying to lead you that might feel a little scary (but worthwhile)? #PR #entrepreneur #futurism #personaldevelopment #inspiration

Are you Founder that cringes at the thought of building your personal brand..? I was the same 🙋🏽♂️ But it’s one of the best things I’ve done for JBM. Alongside sharing your Founder story, it's also a great chance to get your company mission out there for the world to see on LinkedIn or in wider press through PR pieces. For today’s 40 Minute Mentor specialist advice feature, we dive into exactly that – the world of PR. We’re joined by Rhiannon Evans-Young Founder of Crest Communications, Isabella Cookson, Director at Milltown Partners and our very own Hannah Urbanek to discuss: ➡️ The do’s & don’ts of PR 🧲 What grabs journalists’ attention 🧱 How to get started on building your Founder Brand 🌪️ What to do in a PR crisis It's packed full of awesome advice, so check out the link to the full episode in the comments below 👇🏽 #40MinuteMentor #PR #Mentorship #Startup ----------------------------------------------------- 💡 Follow me, James Mitra for more stories on careers, mentorship & building JBM. ♻️ Repost this if you think it can help someone in your network and let me know your thoughts in the comments!