Josh Bullmore’s Post

The best strategist is always the company CEO. I pride myself on strategy but the truth is - I mostly vocalise in either a clearer it more entertaining way - what I hear other people say. In that way, - I am a hypocrite - albeit a fairly elegant and non malevolent one. 😃 What I admire about intelligent men, women or children is "their habit is to be disarming - to state their fulcrum case with simplicity and humility - admitting the thorough impossibility of their achieving their goal without their audience's assistance. "Michael McEwan, CEO, M&C Saatchi said, "We all rely on the kindness of strangers to become donors and save lives. Most people agree with the premise, but need help to act. There are motivations to be found, myths to bust and barriers to overcome to shift that positive change in behaviour. Attracting 100,000+ new biological donors each and every year is a well-defined mission and one that requires each of our specialist capabilities and the team at Lifeblood to rally behind. We have co-created a diverse team of talented and passionate people to achieve this mission.” pat: blood is spirit, without it, we lose the ability to heat and cool our bodies (homeostasis) and the end comes rather quickly after that. it is what feeds the brain and every one of our 11 other organs the intelligence they need to carry out their function.

On Sunday afternoon, news of Omnicom's acquisition of rival holding firm Interpublic Group (IPG) broke, shaking up the ad industry landscape. ADWEEK has been all over every angle of this story, from how the deal will impact industry power dynamics, to the future fate of both networks' creative agency brands, to what it portends for PE dealmaking in the sector in 2025. Check out my recap of the news, including interviews with Omnicom CEO John Wren and IPG CEO Philippe Krakowsky, and head to ADWEEK.com to read more analysis on the deal.

Pretty much every Friday morning☀️ Marc Allera, CEO of EE📞 and of Consumer Division of BT Group, can be found at number 40 Chancery Lane, home of Saatchi & Saatchi UK. It’s been a regular date📆 for the last three years as Allera, his CMO Peter Jeavons, and a core agency task force - led by Saatchi – have plotted one of the biggest reinventions💡 in modern corporate history. Few of us ever get the chance in our careers to completely rearchitect🛠️ a business. The point is not missed on Allera – himself a former marketer – and he’s clear that this is a once-in-a-career moment that has been a real privilege🛡️ to execute. Read more about our conversation with him here: https://lnkd.in/e2s26-Gq claire beale Publicis Groupe Publicis Groupe UK Saatchi & Saatchi #ee #businesstransformation #MarketingTransformation #BrandingStrategy #BusinessDevelopment #CaseStudyAnalysis #DigitalMarketing #BrandIdentity #MarketResearch #StrategicPlanning #InnovationInBusiness #TransformationTuesday

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

BBDO Worldwide and IMPACT BBDO's Dani Richa features on Campaign Middle East's MENA Power List 2024. Dani Richa said, “In a region where the collective is as important as the individual, brands that tap into data are able to go beyond personal interactions and foster communities. Brands that listen deeply and act thoughtfully build not only customer loyalty but also advocates who feel emotionally invested in their success. This sense of community, built on trust and shared experiences, is a powerful testament to the role data can play in enriching human relationships." Read the full article here: https://lnkd.in/dn8WnZDP #IMPACTBBDO #BBDO #MENAPowerList

Connect fore!

We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brasil

Now who would have thought we would be following Snoop Dogg on LinkedIn! This is how you create content on LinkedIn. Amazing stuff Publicis Groupe! On point and hilarious! The creator economy is going to thrive on LinkedIn, you just need to be creative, brave and smart about using influencers/thought leaders. #creatoreconomy #publicisgroupe #content #creative #influencermarketing #thinkbeyondtheobvious #linkedin

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE