Dentsu Creative

As consumers worldwide see their parents’ standard of living as increasingly unattainable, traditional milestones of adulthood are becoming irrelevant. Whether it be trading long-term savings for their next treat or trip, or resting as an act of rebellion, our 2025 Trends Report examines how consumers are redefining what it means to live well in a world where shared aspirations are fewer! Download the report to explore five essential trends that reshape how brands can resonate in a rapidly evolving landscape: https://lnkd.in/gEDzgJnq dentsu #DentsuCreativeTrends25

Congratulations to our Dentsu Creative China team for an outstanding performance at the 2024 Effie Greater China Awards, picking up 8 honors for Most Effective Agency along with 2 Gold, 3 Silver, and 11 Bronzes! The team was awarded the top honor for Most Effective Agency at the Effie Positive Change Awards and the Design Awards, with additional wins in the Outdoor & Scenario Marketing and Video Marketing categories, as well as three Agency Group titles for dentsu. 🔗 More details here: https://lnkd.in/eaVGmXCf

It’s the most exciting (and humbling) time of the year: Spotify Wrapped has once again taken the world by storm!   It's time to tell the world what the top artists, songs, podcasts and cultural trends of 2024 are, and Dentsu Creative Italy did it in style, with an underground takeover in the Cadorna station in Milan and a fresh social campaign celebrating the release of Wrapped.   🔗 Click here for all the details: https://lnkd.in/efJe-7Pu dentsu #DentsuCreativeItaly #SpotifyWrapped

What a way to end the year! Huge congratulations to our Dentsu Creative Amsterdam team, and client KPN, who picked up the prestigious Grand Effie at Effie Awards Europe with “A Piece of Me”. The law-changing and record breaking song and music video also picked up a Gold in the 'Positive Change: Social Good - Brands' category.   These wins recognize the campaign’s outstanding achievements – a gold record with over 20m Spotify streams, helping make online shaming a crime, and making KPN the most valuable domestic brand in the Netherlands. The campaign's impact also extended to schools across the country and reached international audiences, showcasing the transformative power of creativity.   Click here for more details: https://lnkd.in/eEqYHnNd #transformativecreativity #innovatingtoimpact dentsu

The One Club for Creativity has announced the global jury for The One Show 2025, and we're thrilled to see some familiar faces in the line-up! Congratulations to Li Chun, Alice Chou, Agustín Alba, Chris Chen, Max Ngari, Mike Felix, Moumita Pal and Rafik Belmesk, who will be stepping up to judge groundbreaking ideas, created by some of the most remarkable minds in creativity. #OneShow2025 #DentsuCreative dentsu

Our teams in Greater China shone at the Campaign Asia-Pacific Agency of the Year Awards! Congratulations to the teams for collectively winning "Greater China Creative Agency of the Year"! Dentsu Creative China was named "China Creative Agency of the Year" and earned 1 Gold, 4 Silvers and 2 Bronzes. Dentsu Creative Taiwan received the "Taiwan Creative Agency of the Year" Silver, along with 1 Gold, 1 Silver and 2 Bronzes. Dentsu Creative Hong Kong secured the "Hong Kong Agency of the Year" Silver. Last but certainly not least, a special shoutout to our CCO from the Taiwan office, Li Chun, Alice Chou, who was named 'Greater China Creative Leader of the Year'. From the Shanghai team, Cindy Lu, Client Partner, and Takeshi Nakano, Group Strategy Director, also received commendations respectively for 'Greater China Account Leader of the Year' and 'Greater China Strategy/Brand Planner of the Year'. #CampaignAOY dentsu

Our 2025 Trends Report, Fragment Forward, has arrived! This essential guide explores powerful dualities that are shaping the future: from a renewed focus on authenticity and the 'Good Enough' Life, to the rise of ‘The Togetherness Deficit’, where global narratives are being redefined. 🔗 Download your copy today to unlock the insights and predictions of our strategists around the world: https://lnkd.in/gEDzgJnq #DentsuCreativeTrends25 dentsu

Generative AI is transforming the way we approach creativity in marketing. In a Q&A featured on Custom Content from WSJ, our very own Phil Gaughran, President of Global Creative Product Growth and Strategy, touched on how AI is reshaping workflows, driving innovation, and redefining creators as conductors. 🎨🤖 Don’t miss this deep dive into the future of creativity: https://lnkd.in/eC_z8XbA #GenAI #DentsuCreative dentsu Dentsu Creative US

In the run-up to Black Friday, Canon Brasil and Dentsu Creative Brasil launched 'The Gaze Changes Everything' — a new campaign celebrating the enduring power of photographers in a world of generative AI.   For 90 years, Canon has championed innovation in photography. Now, it’s showing how human creativity and AI can work together. Through films, social content, and prints, the campaign reveals a powerful truth: “Without the click, there is no prompt.”   Featuring the work of Tina Modotti, Lewis Wickes Hine and Benjamin Abrahão Botto, it proves that the human gaze is irreplaceable — even in the AI age.   🔗 Learn more here: https://lnkd.in/eHhc4i_N #AI #Creativity dentsu

The Clios full 2025 Jury lineup is out, and we're thrilled to see some more familiar faces in the mix! Congratulations to our Colombia CCO, Diana Triana, and dentsu Global Head of Entertainment, Cathy Boxall, who will be stepping up to judge the very best in Print & OOH and Branded Entertainment & Content. They join our Global CCO, Yasuharu Sasaki, who was recently selected oversee the Digital/Mobile & Experience/Activation categories as one of the esteemed Jury Chairs!