Creative Review’s Post

#YouTube #Shorts #advertising is on fire right now. We are seeing amazing results in our campaigns. The ad creative IS the variable paired with a dedicated landing page, follow-up campaign, and personalization. Great article YouTube Advertisers

On Sunday afternoon, news of Omnicom's acquisition of rival holding firm Interpublic Group (IPG) broke, shaking up the ad industry landscape. ADWEEK has been all over every angle of this story, from how the deal will impact industry power dynamics, to the future fate of both networks' creative agency brands, to what it portends for PE dealmaking in the sector in 2025. Check out my recap of the news, including interviews with Omnicom CEO John Wren and IPG CEO Philippe Krakowsky, and head to ADWEEK.com to read more analysis on the deal.

It’s started! Cannes Lions has kicked off its annual festival today, celebrating the very best of the industry’s creativity. W is extraordinarily proud to have won 16 Cannes Lions campaigns to date, and this year, we are very excited to ALREADY be up for 7 more – for longstanding clients Marmite and Pot Noodle, with further shortlists still to be announced in the coming days! Creativity is of course key to campaign excellence. But creativity counts for nothing if no-one sees it. Fame therefore continues to be one of THE most important metrics, and our role is pivotal in creating and measuring that fame. Harnessing the power of earned media to generate brand fame is at the heart of what makes campaigns so successful. In a world obsessed with social media, the impact of anchor news media and marquee broadcast coverage is greater than ever. Trusted media continue to provide the most powerful measure of national zeitgeist; an accurate barometer of cultural currency and social conversation. Our job is to ensure that earned media channels are talking about our clients' campaigns – and when they do, we know that the campaign has made it! We are so proud to work alongside the teams at Unilever and adam&eveDDB on these incredible campaigns for Marmite and Pot Noodle, and we can’t wait to see how the week unfolds! #Cannes #Earnedmedia #Media #PR #Campaigns

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

Creativity is crucial in media strategy. It's not just about crunching numbers or analyzing data, but also about telling compelling stories and finding innovative ways to engage audiences. 📚 In a episode of Screaming Creativity, GroupM's Michelle Morgan discusses this with WPP's Rob Reilly, as she explores the powerful fusion of data and storytelling. From working on impactful campaigns like Dove's Crown Act to nurturing relationships within the industry, Morgan's approach is a masterclass in creative media strategy. Watch it on YouTube here: https://lnkd.in/edcZM4A7

The Ogilvy Way: 7 Rules for Creative Success in Business Ever wonder how David Ogilvy built one of the world's largest ad agencies without an MBA? Here's the secret sauce that made him the "Father of Advertising": 1. Wed the novel to the familiar 2. Stay small(ish) to stay mighty 3. Keep your hand on the creative tiller 4. Avoid decision by committee 5. Embrace constraints to boost creativity 6. Stay hungry, even when successful 7. Aim for immortality, not mediocrity Remember: "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." Success isn't about scaling endlessly. It's about maintaining quality and creative fire. Want to dive deeper into Ogilvy's wisdom? Check out the full article on AoM: https://lnkd.in/ekeXB6Z9

Want to skip straight past that awkward “So what did you do with your summer?” question with your friends at Ogilvy Denmark?   Now that we’re all back to our desks and back to work, here’s a summary of what we’ve been up to for the last few weeks in just under 20 seconds:

𝗗𝗮𝘃𝗶𝗱 𝗢𝗴𝗶𝗹𝘃𝘆'𝘀 𝗲𝗻𝗱𝘂𝗿𝗶𝗻𝗴 𝗹𝗲𝗴𝗮𝗰𝘆... 1️⃣ 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘀𝘁𝘂𝗽𝗶𝗱. Please don't assume they are 2️⃣ 𝗕𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗮𝗻𝗱 𝘁𝗿𝘂𝘁𝗵𝗳𝘂𝗹, but remember to spin a captivating tale 3️⃣ 𝗧𝗵𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 is a cycle of trial, learning, and refinement; details make the difference. 4️⃣ 𝗖𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝗼𝗻 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆; focus on satisfying this powerful emotion. Lastly, au contraire of what Ogilvy believed: 5️⃣ To build thriving communities, brands must evolve 𝗶𝗻𝘁𝗼 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗿𝘀. Entertainment isn't trivial; it's a potent tool for engagement. Does anyone else have another lesson from Ogilvy's playbook to share? What other lessons from Ogilvy's playbook do you swear by? #branddevelopment #branding #marketing

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy