Joseph Passchier’s Post

My Creativity Journey as a Digital Marketing Intern: Some time ago, a friend of mine shared an interesting experience about how he struggled to engage with a long content piece he saw on Instagram. He mentioned that the length made it hard for him to stay focused and fully grasp the message. This got me thinking about what might be missing in our content creation approach. In today's fast-paced digital world, creativity is key to capturing an audience's attention. Before creating content, it’s essential to ensure that it's engaging and concise. Let’s be real people have short attention spans and If the content doesn't grab attention quickly, it risks being overlooked. During my internship at a digital marketing agency, I learned this lesson firsthand. I faced some rejections on the initial scripts I crafted. Instead of feeling discouraged, I embraced constructive critiques. I realized that audiences crave engaging content, and any material I put out must showcase creativity to earn likes, comments, and attention. The entire process from writing the script to editing the video, choosing the right layout, using impactful text, and delivering the energy needed during filming is crucial. This experience led me to rethink my approach. I began conducting more research and developing innovative ideas for content creation. By thinking outside the box, crafting engaging scripts, and staying updated with trends, my creativity flourished. I was thrilled to see my ideas accepted more frequently as I honed my craft. This journey has opened my eyes to my potential as a creative person, and I’m excited to continue evolving. Remember, whether you’re creating content or exploring a new passion, creativity is the backbone of success! #DigitalMarketing #Creativity #Internship #ContentCreation #GrowthMindset .

Discover the intricate art and powerful strategies that drive success in the realm of digital marketing internships. From crafting compelling narratives to mastering the art of engagement, we unravel the secrets behind effective content creation. Check out the blog now: https://lnkd.in/d2_h2Gt5 UDiGiMe #DigitalMarketing #ContentCreation #InternshipSuccess #MarketingStrategies #DigitalSuccess

On November 20th, 2024 I completed my 20 hours of learning content marketing. And it's finally time to start practicing what I have learnt. Well, I have two options in mind. 1. Practicing on my youtube channel 2. Applying for internship in Content Marketing agencies or normal companies. Which one do you think I should go for? The two? Or should I just focus on practicing on my youtube channel? Please I need your opinion 🙏 But the thing is that, I have started practicing on my youtube channel. But do you think I should still apply for internship in Marketing agencies? Your suggestions is highly needed 🥺🙏

The creative crunch time Week 3, I was entrusted with the challenge of devising a strategy to boost foot traffic and enhance sales at their pub outlet during off-peak hours. The proposal encompassed various innovative approaches, including but not limited to... 🥥 Social Media and Advertising Content Mock up’s e.g Instagram Posts + A stand 🥥 Justifications for Mock up’s e.g Copywriting, Hashtags, Consumer Behaviour Theory 🥥 Branding- How the product should be marketed for takeaway and eat-in customers, Mock up’s were created with the company color palette in mind. 🥥 Keyword research, market, and competitor research/analysis 🥥 Participated in meetings with internal and external stakeholders #internship #workingabroad #marketing #contentcreation #keywordresearch

After completing the Girls in Marketing Digital Marketing Internship Programme this week, it has taught me a lot on how to market myself... As someone who's still learning how to build a presence for myself and my business online, the amazing talk by Keira Penney really broke down and simplified how to go from 'Invisible to Unmissable' and to being your most authentic self online. These were my key takeaways 💫 👉 Employee generated content is perfect for building a community online - Creating original content by individual contributors makes it more authentic and will help larger organisations build a better community through letting their employees be themselves online and represent their brand. 👉 Build relationships with purpose - One that I have particularly worked on since going full time freelance, it's about making sure you reach out and build relationships with people in your industry or anyone you'd like to work with. Don't just send out a load of connections on LinkedIn to random people, make sure they're relevant contacts. It's about quality not quantity! 👉 Have a clear vision - This is another one I kept over complicating for myself! It's all about establishing your goals for your business, what service are you providing? Who is your target audience? What solution are you providing? By keeping this as a clear vision on what you want people to get out from you, then the more straightforward it will be when coming up with new content ideas 🙏 . 👉 Be consistent - I've seen this mentioned a lot when it comes to personal branding, but it really does make a difference. Just setting yourself a personal goal of how often to post new content to promote your brand will ensure you're making yourself as visible as possible to your audience and on a regular basis. Help those to become more familiar with your content. 👉 Get use to pushing past imposter syndrome - I would be lying if I said I'm super confident when I post online, most the time I get the major ICK just after I post something 🤢 But it's alright to feel embarrassed when posting more content in the public sphere, it can feel vulnerable when posting amongst other people who are super experienced in their field. We all have a voice and a purpose so don't let your inner thoughts hold you back, tell your story and share your knowledge! Keep it genuine and authentic to represent you ❤️ #DMIP2024 #marketing #freelance #PR

If your marketing team is considering doing the 'When your Gen Z marketing interns write the script' video for your company, please get a Gen Z marketing intern to do it. The second-hand embarrassment of knowing it is not a Gen Z script and intern behind the camera or their editing style is killing me. Solution: Find your local university, where new year one students just started this month, and recruit some interns to give them experience. Choose interns from Marketing, Media, and Film. Ask them to make five pieces of authentic content, brief them on your product/service, and give them creative freedom. As long as they have not been offensive or rude, you should be able to post it and give feedback on the engagement numbers. Then, they can do another five pieces to see if they can improve engagement. Stay happy, people ❤️

Day Two of the Digital Marketing Internship Programme went out with a bang! 💥 Today consisted of three super interesting sessions – 🤩How to become a creative marketing genius with Leala Jackson. This session delved into everything creative within digital marketing. Leala outlined the different creative roles in the industry as well as giving us tips on how to produce ideas via techniques like mindmapping, roleplaying, provocative thinking and reverse thinking. One thing that particularly stuck with me was that – 💫anything can be inspiration💫 for marketing ideas. We explored the origins of the famous Cadbury Gorilla TV advert and how it became the most famous ad in the world!🌍   🖥️ Then came a session on creating thumb-stopping social content with Lucy Street from Adobe. Lucy gave us an insightful tutorial on how to produce on-brand content on Adobe Express, from Instagram posts to Tik Tok’s, and how we can schedule these on a social media calendar. I was also stunned at how impressive Generative AI is at creating content on the platform!!   🎥Finally, we concluded the day with how to manage your first marketing campaign presented by Joanne Sanni. Here, I developed knowledge on how to creative a comprehensive and clear-cut campaign plan that helps boost sales and brand awareness. Using her unique analogy of a restaurant, Joanne guided us through the importance of smart goals, buyer personas, choosing the correct channels and measuring performance.📈 I have learnt SO much from this internship and there is still one day to go!!🤗 Girls in Marketing

✨ Balancing Quality vs. Quantity: A Daily Dilemma in Content Creation ✨ As part of my internship, one of my key responsibilities is uploading videos on TikTok for sound campaigns. Every day, I have a specific target to meet, which sometimes feels like a race against the clock ⏳. 📅 My Daily Routine: 👉 Plan and brainstorm content ideas that fit the audios for the sound campaigns. 👉 Create engaging TikTok videos, keeping up with trends. 👉 Upload the required number of videos to meet my daily target. However, here’s where I struggle. I always prioritize quality in my content – ensuring every post is engaging, relevant, and creative. But my manager places greater emphasis on quantity, aiming to maximize reach by uploading more frequently. 💭 This makes me wonder: Is focusing on quantity over quality really the most effective approach? While it's important to meet targets and maintain consistency, I believe quality should never be sacrificed entirely. Content that resonates deeply with the audience is often more impactful in the long run. How do you approach this balance in your work? I'd love to hear your thoughts! 💬 #ContentCreation #QualityVsQuantity #InternshipLife #TikTokMarketing #SocialMediaStrategy #DigitalMarketing #SoundCampaign

The Challenges of Being a Digital Marketing Intern. Starting as a digital marketing intern is an incredible learning experience,but it also comes with its share of challenges. Here are some of the key hurdles : 1. Understanding the Target Audience: LinkedIn is a professional platform, and crafting content that speaks to the right people can be tough. It’s all about knowing who your audience is and what resonates with them. 2. Creating Engaging Content: Whether it's blog posts, infographics, or videos, coming up with creative, engaging content that fits the brand voice requires practice and patience. 3. Balancing Professionalism with Creativity: LinkedIn posts need to be professional, but also engaging enough to catch people’s attention. Striking this balance isn’t easy! 4. Decoding Metrics: Understanding and analyzing metrics like engagement, impressions, and clicks is crucial, but it can also be confusing at first. Optimizing content based on these numbers is something I’m constantly working on. 5. Navigating Algorithms: Knowing when and how to post to work with LinkedIn’s algorithm is an ongoing challenge, but learning about how the platform prioritizes content is a game-changer for visibility. It’s all part of the process, and every challenge is an opportunity to learn! If you're an intern too, what challenges have you faced? Let’s share and learn together! 🚀 #DigitalMarketing #MarketingIntern #SocialMediaMarketing #ContentMarketing #MarketingSkills #LinkedInMarketing #InternLife #GrowthMindset

Hi Linkedin! Social Media Marketing has been a breakthrough in the Marketing field since the 4.0 marketing era. Social Media changes the way businesses can influence their consumer behavior. As a business enthusiast, learning social media is a key success to engage the business’ consumer in this digital era. My curiosity made me active to search for more experiences through some courses and internships related to social media marketing. In the process of my learning, I joined The Internship Program as a Social Media Specialist at Publish Agency. In this internship, I learn how to manage social media, increase engagement, and coordinate with the creative team. I created creative briefs and content plans for copywriter and graphic design using tools such as Google Spreadsheets and Google Docs. I always seek to make contents that are trending, appealing, resonate with the audiences, and in line with the brand values. I was also researching hashtags that will potentially reach more broad audiences using the Keyword Everywhere tool. This experience of my internship journey gives me eagerness because I have abilities to manage business’ social media and I will seek for more experiences related to Social Media Marketing. This journey is such an incredible experience of my social media management that I want to share through my portfolio. If you are interested in discussing social media management, please reach me out and share our thoughts. #SocialMediaSpecialist #SocialMediaMarketing #SocialMediaManagement #Internship #Portfolio