Jordan Elkind’s Post

What Do Product Marketers Even Do? 🤷♀️ Ask 10 companies what a PMM does, and you’ll get 10 different answers. Sales enablers? Product whisperers? Launch magicians? Honestly, sometimes we don’t even know! 😅 But here’s the thing—product marketing is more than just cool launch decks and fancy messaging. We’re driving strategy, product adoption, and keeping everyone (including ourselves) sane. 🧠 Why is the PMM role still so mysterious? • Are we just that versatile? • Or does no one know what we’re up to? 🤔 #ProductMarketing #PMM #WhatDoWeDo #GoToMarket #DigitalMarketing

All's fair in love and GTM alignment 💔 😅 (Product Marketing's Version) Its true... the product to product marketing relationship can be challenging. We're both trying to accomplish the same goal, but our routes to that goal can often times be at odds (Think: "lets just get it out" vs. "lets provide the best customer experience"). So... what are the strategies you take to maintain alignment with your product teams? I'll go first. 🗣 Speak Their Language - I learn everything I can about every step of the R&D process including the language they use. This way I can navigate their world and get to a common understanding, quicker. 👫 Become the Trusted Confidant - From helping PMs to uncover dependencies to providing key data needed for roadmap decision making, I make myself a go-to consultant for my PMs - always getting a seat at their table. 🤔 Seek to understand first - It happens....timelines push, dependencies pop up. I approach these wrinkles with curiosity, taking ego out of the equation and squashing tension between our functions. On a side note, Happy Tortured Poets Department Release Day to those who are celebrating 🖤 🖋 📚 #gtmalignment #productmarketing #productmarketingalignment #productmanagement

The strongest GTM motions have one thing in common: product marketing ownership, locked in at every stage. Here's what you risk without it: 👉 Fragmented messaging that confuses customers 👉 Pricing strategies separate from market reality 👉 Sales teams lacking the right tools to succeed 👉 Launch execution that fails to deliver impact So, I teamed up with GTM expert Maja Voje to create: The product marketing GTM pyramid 🔼 Our infographic clarifies product marketing’s role in go to market: from foundational market research, all the way to to launch execution. Every layer builds on the previous one with product marketing as the connective tissue between: 🛠️ Product 💰 Sales 📈 Marketing 🤝 Customer Success PMMs, use this infographic to clarify your role in GTM, gain better cross-functional alignment, prove your value, and ultimately - execute a more powerful GTM strategy. Think we missed anything? Drop your thoughts in the comments.

In all these years of work (and there have been quite a few), I have realized that it is not always easy to understand what I do and how it relates to other business functions that have very different characteristics and skills. I wish I could say that it is only my elderly relatives at Christmas who do not understand ....but the situation inside and outside the companies I have come into contact with has not always been different. And so I welcome metaphors like bridging marketing, sales, product and customer success, etc., or infographics like the one below to make it easier (well done, Richard King), although ultimately it was the impact of product marketing actions that made the differences most clear: when you have product marketing in the company and they work/are given the right conditions to work well, you really see the results! 💪 🥳 #productmarketing

A solid framework for GTM plans and in a sequential order that guarantees that your company can GTM with a cohesive message and strategy.

PMM life: So many hats. So little budget. But. There's two important sides to Product Marketing: 1️⃣ Inbound 2️⃣ Outbound Are you an inbound PMM or an outbound PMM? Tamara Grominsky explains the differences 👇🏻 Inbound product marketers primarily focus on understanding the market, customers, and competitive landscape to help influence product strategy and roadmap development. Their responsibilities include: → Market research → Customer insights → Competitive analysis → Strategy development Outbound product marketers are responsible for leading launches and ensuring new products and features are successfully introduced to the market. Their responsibilities include: → GTM planning → Positioning and messaging → Cross-functional collaboration → Sales enablement Trying to balance all the hats? It's almost impossible to be great at both. Or is it... 👋 P.S. Can PMMs be great at both? Let us know your thoughts!

Psst...hey...got two minutes? Had an AMAZING conversation with Product Marketing Top Voice 🚘 Nitin Kartik! As a current and recovering PMM (depending on the day), I see him as top notch and love following him. So I'll share this two-minute clip, since one of the things he excels at is boiling things down to a two-minute burst of concentrated product marketing wisdom. https://lnkd.in/gudHFDUB

fascinating GTM insight from a $40M company assessment 🔍 they had 5 products: → some in problem market fit → one in product market fit → two approaching platform market fit big lesson: revenue ≠ unified GTM stage even at $40M: → new products start at problem market fit → established products reach platform market fit → others sit in between common mistake: treating new products like your successful ones truth: each product needs its own GTM journey 🛣️ want to know your GTM stage? take our GTM assessment from the link in comments. curious: how many products are you managing across different GTM stages? love, Sangram #GTM #ProductStrategy #BusinessGrowth

Check the pyramid. We can discuss whether it falls under the ownership of the PMM, we must not overlook the feedback to the development organization - certainly with new innovative products. Whether we are not (Sales, Customer success) or are sitting next to the customer ourselves: we will experience whether our product makes the customer jobs of the customer easier. And therefore also whether we can make the life of the customer even easier or whether adjustments are still needed for that #productmarketing