In all these years of work (and there have been quite a few), I have realized that it is not always easy to understand what I do and how it relates to other business functions that have very different characteristics and skills. I wish I could say that it is only my elderly relatives at Christmas who do not understand ....but the situation inside and outside the companies I have come into contact with has not always been different. And so I welcome metaphors like bridging marketing, sales, product and customer success, etc., or infographics like the one below to make it easier (well done, Richard King), although ultimately it was the impact of product marketing actions that made the differences most clear: when you have product marketing in the company and they work/are given the right conditions to work well, you really see the results! 💪 🥳 #productmarketing
The strongest GTM motions have one thing in common: product marketing ownership, locked in at every stage. Here's what you risk without it: 👉 Fragmented messaging that confuses customers 👉 Pricing strategies separate from market reality 👉 Sales teams lacking the right tools to succeed 👉 Launch execution that fails to deliver impact So, I teamed up with GTM expert Maja Voje to create: The product marketing GTM pyramid 🔼 Our infographic clarifies product marketing’s role in go to market: from foundational market research, all the way to to launch execution. Every layer builds on the previous one with product marketing as the connective tissue between: 🛠️ Product 💰 Sales 📈 Marketing 🤝 Customer Success PMMs, use this infographic to clarify your role in GTM, gain better cross-functional alignment, prove your value, and ultimately - execute a more powerful GTM strategy. Think we missed anything? Drop your thoughts in the comments.
