Netta Kivilis

𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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Great convo with James Abraham on building trust in your sales funnel.

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Ready to shape the future of Israeli high-tech? 🚀 Mamram Seeds Class 2 is launching! Our excellence program is back and bigger than ever. If you're entrepreneurs who are combat service veterans or Mamram graduates just starting out and looking for the right framework to grow and find your founding team, this is the place. 8 months of an incredible journey that will prepare you for any challenge. Registration is now open and spots are limited, so secure your place with us in this once-in-a-lifetime opportunity. The only place where combat service veterans and Mamram graduates are brought together around one table with a common goal: to create winning ventures. A group of 24 outstanding entrepreneurs - 12 Mamram graduates and 12 combat service veterans - will embark on an 8-month entrepreneurial journey. During this time, they will explore, learn, and closely encounter the leaders of the Israeli eco-system from various angles. Who knows what crazy startups might be born during the program? 🦄 We're looking for Israel's next technological leadership! If you're entrepreneurs who aren't intimidated by anyone, if you're innovators who aren't afraid of any challenge - this is your place to break through and grow. What will happen in the program? ✅8 months of self-discovery and identification as leaders and entrepreneurs ✅Acquire tools and methodologies in startup creation processes ✅Meet and hear from entrepreneurs at different stages, from early-stage startups to senior entrepreneurs in the country ✅Establish and develop your own venture at Mamram Labs ✅Tour companies and various entrepreneurial spaces, and discover new problem spaces ✅Connect with a group of winning leaders! ✅Join a global community of Mamram graduates and the organization's entrepreneurship programs alumni Spots are limited and demand is high - register now to secure your place in the next generation of high-tech leaders! 💨🏃‍♂️ Cohort #2 is on its way. To register -> https://bit.ly/4czKPXe (Registration is open until August 1) Thanks to our amazing partners - Team8 | lool ventures | Pearl Cohen | Google | Next October Ehud Naos | Ishay Gavriel | Ori Barzilay | Dina Walker | Doron Latzer | Guy Lachmann | Naama Yanko | Izhar Shay | Yossi Melamed | Yaniv Golan | Aviv Yonas

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💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

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There is something very special about monday.com, ironSource, Yotpo, Lemonade, Fiverr, Playtika, and the other B2B startups that were founded in the early 2000s. They built the playbook that the current Israeli startup ecosystem stands on. I would love to interview these founders: Eran Zinman & Roy Mann CEO monday.com Tomer Tagrin. CEO Yotpo Tomer Bar-Zeev CEO ironSource Micha Kaufman ceo Fiverr Daniel Schreiber CEO Lemonade Or any founders that built from the early 2000s and still building. If someone can make an intro or ask them directly to come on the Founder StorieZ Podcast I would greatly appreciate it 🙏

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Over this past year, we’ve learned anew the strength that we have as a nation. And if you’ve read recent headlines regarding funding rounds and exits of Israeli startups, you will see a clear demonstration of resilience in action. According to a recent report by Startup Nation Central, the Israel tech ecosystem has recently completed: - 220 private investment rounds - An estimated $3.1 billion raised - $3.7 billion in M&A transactions - 20 new venture capital funds were established, raising $1.7 billion And it’s not just internal optimism. A recent poll conducted by the global accounting company Ernst & Young showed that about 60% of multinational companies expressed confidence in the Israeli tech industry. Some might say that what happens in Israel is simply miraculous. I say that it’s because of the resilience, grit, determination, creativity, innovation and perseverance of our people. And Google Cloud Israel is proud to support our hi-tech community, from early stage to enterprise and everyone in the middle. 76 years and counting… Israeli tech continues to deliver No Matter What. https://lnkd.in/dbpvwcuW. #GoogleCloud #CloudForIsrael #StartupNation #Resilience #NoMatterWhat

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What you are seeing is a mistake. It must be. Adobe is a great company, but even the great ones make mistakes. I was trying out Adobe Podcast to enhance the audio quality of my podcast. - The Engagement Lab, with Yahav Levy as my co-host (it is in Hebrew). The freemium allows up to 30-minute-long audio files; my episode was 40 minutes long. So what do I do? Upgrade. This is an excellent example of how setting your freemium/premium threshold can encourage upgrades. Anyhow, I click the upgrade and get the attached "give me your money" paywall. That's fine. That's what I expected... in a way. I was expecting access to Adobe Podcast, not Adobe Express. You know what, that's fine. Maybe Adobe Express is the better deal for me. But, What is it? In what way is it better for me? I'm a podcaster, not a designer... So, excuse me if I don't know what Adobe Express is! And even with all that empty space on the paywall, Adobe didn't find it necessary to mention it. And that's the mistake. Now what? Should I go off-tab to search for an explanation of what Adobe Express is? See if it's worth my buck. Or should I search for an alternative? Adobe Podcasters are not your usual customers. They may not know what Adobe Express is. A Podcaster subscription is a better fit for them, but if that's not doable... Could you tell them what they'll get for the Express subscription? Now, you don't need me to tell you that. I just wanted to bring your attention to this. But also use this opportunity as a lesson for those just starting their startup. A paywall is not a technical thing. It should be the beginning of a relationship. It's almost like a first date. Could you make it feel special?

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Today, I came across a concerning trend that made me reflect on the state of our tech ecosystem. Despite the hype and excitement surrounding Israeli startups in recent years, the number of new technological entrepreneurship ventures has been on a steady decline. This downward trajectory persisted even during the explosive growth of 2020 and 2021. It's disheartening to witness the decrease in new early-stage tech companies sprouting into our ecosystem. The challenges we face seem to go beyond temporary economic crises or societal issues. The root causes may lie in how our government and investor communities are approaching sector strategies and regulations. As a part of the Israeli startup nation, it's crucial for us to address these underlying issues to ensure the continued growth and success of our tech industry. Keeping this trend going is not an option for our ecosystem, and it is maybe one of the most important challenges we need to think about in the near future. This graph came from the Israeli Innovation Authority's 2023 annual summary report and IVC data.

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Adam Fisher partner Bessemer Venture Partners has some of the biggest exits in Israel Wix, Fiverr, Mellanox, and has invested in some of the best companies. So I was super curious what are the practice reps that he does or did to become the best. And it's a combo of skill & luck. Link to the full episode in the comments.

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Is the Israeli business community truly ready for high-achieving Haredi professionals to take leadership roles in the tech ecosystem? We are, as Safra-Tech’s mission is to integrate Haredi professionals into the tech ecosystem, with a focus on #entrepreneurship and #startups We're not merely asking how we can slot Haredi workers into low-level roles… we're asking a far more ambitious question: How can we make Haredi society a key stakeholder in the tech ecosystem? It’s not about individual Haredi employees entering the tech world… it’s about a shift in Israeli society’s perspective, becoming key influencers and decision-makers, and having the ability to progress, to secure better jobs, and to make a real impact This is a wake-up call, not just for Haredi society, but also for the wider Israeli business community. As an example, the current #VC scene (which drives tech) in Israel is centralized, steeped in a Tel Aviv culture that brings with it its own mindset and politics To effect real change, we need to alter the landscape itself Aside from giving it lip service, does Israeli society truly want integration? Is the business sector ready for Haredi professionals to become C-level executives, managers, and policy influencers? If the answer is no, then we need to ask ourselves why… Why are we content with Haredi employees occupying low-level roles, but not decision-making positions? To catalyze progress, we need outside investors who understand the need for change, who are willing to provide the financial backing necessary to make this vision a reality. This cannot be left to the same players who have dominated the scene so far. They are too dependent on the status quo, and too concerned with their own well-being… Let's work to make Haredi society an integral part of the tech ecosystem at all levels If you’re interested in joining us in reshaping the tech ecosystem, reach out to me directly to learn more! #startupnation #venturecapital #thoughtleadership

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Last week Bria was ranked #20 of the most promising startups in Israel, kudos to the team! It is a long journey to build a startup. At 8 years old, I fell in love with mathematics, and at that point, I knew that's what I'd get my PhD in. That passion not only shaped my academic path but also ignited my interest in visual technologies and AI, which led me to pursue a PhD in computer vision. During my studies, I began to realise just how much the future of content would change with AI coming into the mix. Fast-forward to 2020, during COVID and before the Gen AI hype, I combined my understanding of how visuals can be generated with AI and the valuable enterprise experience I gained in my previous role at Trax Retail, to co-establish an AI startup called BRIA. We had one simple goal: To make it easy for any individual and company to generate the exact visuals needed for any use. Our key objective in helping you achieve this is to ensure that we provide you with a transparent, open, and responsible AI platform trained solely on licensed data, no public figures and deep fake, no privacy infringement. And in a world where more than 43% of people don't trust companies to use AI morally, Responsible AI use has never been more important. In building BRIA, we've been able to help businesses all over the world scale their content development process. And what gets me even more excited is that we've been able to partner with different creators to ensure that their creativity is respected, rewarded, and isn't pirated. We trained our own high quality foundation models and built the core tools of Generative AI so everyone can use it. The journey so far has been anything but linear, and I'm eager to continue sharing the innovative features we're developing, discuss the critical importance of Responsible AI, and explore how you can leverage our platform to its fullest potential. Join us as we pave the way for a new era of content creation, where innovation meets integrity.

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Regardless of your company's stage, size, industry, or location, every founder and CEO aims to provide the best customer service. This is especially crucial for insurance companies, whose customers seek quick and easy resolutions after accidents or property damage. Israel based startup, Five Sigma - AI-Native Claims Management, recognized the problem and is trailblazing claims management, infusing advanced Native AI capabilities into its Claims Management System in collaboration with Google Cloud. Five Sigma is a cloud-native, vertical SaaS claims management solution designed specifically for property & casualty insurance companies to revolutionize claims handling, maximize their potential, create high-performing claims organizations, reduce loss costs, maintain compliance, and most importantly, provide exceptional customer experience. I’m proud that Five Sigma is using Google Cloud’s technology to disrupt the insurance industry with AI, speed up insurance claims and provide business success and continued innovation to their customers. Congrats Oded Barak, Michael Krikheli, Dror Sholomon and team on your incredible product. #Google #GoogleCloud #CloudForIsrael

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How to Bust Through Revenue Stagnation with the Power of Creative Thinking — with Ortal Green In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our skills for creative thinking. In a large study, 98% of all children aged 5 were considered ‘creative thinkers’. By the time we become teenagers this drops to less than half, and by the time we become adults, it drops to less than 5%. Ortal Green shares four proven ways to expand your thinking creatively and innovatively, which inevitably leads to increased business revenue. If you’ve hit a revenue ceiling in your business and you’re looking for ways to break through to new levels of growth and success, please tune in! https://buff.ly/4bav5sk

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If it's worth boasting about, let's skip the modesty! It's a story about creating Happy from scratch. Happy, a Viven Operations dental subsidiary, sells clear aligners across Israel. They work with partner doctors to ensure top-notch care and expert support, all focusing on promoting healthy teeth and fulfilling lives. So, here's what we've been up to at Halo Lab — Your Digital Partner Lab: ✦ Crafted modern branding to capture the energy of the target audience.  ✦ We tackled Hebrew font challenges and chose Avenir Next Hebrew and Gan CLM, suited to the language's unique style.  ✦ Designed the website with a sticker-style layout, using a mix of images and block-based tiles.  ✦ Added features like Treatable Cases, Day and Night Treatment, and a Mini Quiz to boost user engagement. Guess what? Healthcare can be warm and friendly – now you know it! 😁 Check out the full case study 👉 https://lnkd.in/eCGeBfBZ

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AI is revolutionizing HR. Join us on September 18th, 2024, at Google Offices in Tel Aviv for the “Innovate and Attract: AI-Powered Employer Branding” meetup, hosted by Google Cloud , in collaboration with the “Employer Branding Israel @ מיתוג מעסיק ישראל ” Community . In our panel, “AI and Employer Branding: Crafting the Future of Talent Attraction,” moderated by Adi Avital, I’ll discuss AI’s transformative potential for HR functions—from recruitment to employee engagement—and address key issues around ethics and data privacy, alongside Dana Kalishov and May Binstock מאי בינסטוק. Don’t miss insights from experts Elit Ben Basat Nuriel, Hila Zaguri, and Sveta Morag . Thank you, Aviv Weizmann, for organizing and hosting this great event. Registration link in the first comment 🌟 #AI #EmployerBranding #TalentManagement #AIforEmployerBranding #GoogleCloud #GenAI #CloudForIsrael

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In a world where perception is almost everything, come hear us chat about how to build your brand to win 🦾 #loolventures #googleforstartups

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Do you live your life like a startup? I try to, but it sure ain’t easy. Fortunately my friend Yaniv Rivlin has some advice. (Open Thread) Last night I had the chance to hear my friend and former REALITY co-creator Yaniv speak about his book, Live Like a Startup at the Marcus Jewish Community Center of Atlanta (MJCCA) Book Festival, and I couldn’t be more proud of his message. Yaniv’s message is simple but powerful: to succeed in today’s fast-paced world, we have to think and live like a startup. 🚀 Here’s what stood out to me from his talk: 🔑 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐔𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲: Rivlin challenges us to lean into the unknown with confidence. Just like a startup navigating new terrain, we thrive when we view challenges as chances to grow and innovate. 🔑 𝐈𝐭𝐞𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: In a startup, nothing is ever “finished”—and neither are we. Rivlin’s advice? Keep trying, failing, and refining. It’s about progress, not perfection. 🔑 𝐄𝐦𝐩𝐚𝐭𝐡𝐲 𝐚𝐬 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐞𝐚𝐩𝐨𝐧: Rivlin emphasizes that startups succeed by deeply understanding and serving their customers. In our own lives, that translates to leading with empathy. By tuning into others’ needs, we can create more impactful and meaningful relationships. 🔑 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐅𝐢𝐫𝐬𝐭, 𝐀𝐥𝐰𝐚𝐲𝐬: Rivlin reminds us to live with purpose. Like a startup driven by its “why,” we, too, should align our actions with our core values to stay motivated and focused. Listening to Yaniv speak, and reflecting on his life of growth and learning that I have witnessed first hand, his words reinforced to me that life is a journey of reinvention. If we adopt a startup mindset—driven by empathy, resilience, and purpose—there’s no limit to what we can achieve. And THAT is applied optimism. 🙏🏻 🎯 What about you? What have YOU learned by treating your life a startup? And who else should we follow on this topic? 📚Want to read more by Yaniv? https://lnkd.in/eUuN8ypC #ForbesImpactLab #TheHealthyImpactEntrepreneur #AppliedOptimism

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Amazing news for Israel, but maybe not so great news for the Israeli tech scene? Ilya Sutskever Raises $1 Billion for his New AI Venture! Bottom Line: Ilia Sutskever, one of OpenAI’s co-founders, has raised $1 billion for his new company, which aims to develop Super-Intelligence—an AI that can outperform human cognitive tasks with much (much) greater intelligence and efficiency. Just three months after announcing his new venture—Safe SuperIntelligence (which I wrote about previously) — it was revealed just a few days ago that Sutskever, a former Israeli and one of the brightest minds in the industry, has secured $1 billion at a $5 billion valuation. The funding round, of course, includes some of the most renowned investors in the world (Andreessen Horowitz, Sequoia Capital, and others). Sutskever founded the venture alongside @Daniel Levy, who worked with him at OpenAI, and investor @Daniel Gross. Pay attention to the word *Safe* in the company's name—it’s a core part of the mission these entrepreneurs have set for themselves. Sutskever says the company is laser-focused on one goal: creating the "holy grail" of AI research—Artificial General Intelligence (AGI)—which would be capable of performing any cognitive process humans can, including language processing, voice recognition, vision, understanding context, decision-making, and more. You can check out their minimalist website for more about their mission. Great news for Israel: The development center will be based both in Israel and Palo Alto. Slightly less great news for the local tech scene: A well-funded company is about to recruit top researchers, scientists, and developers locally.  Bigger picture — this is a big wow for all of us here in Israel. Israeli researchers - new job opportunities will soon be posted! #AI #ArtificialIntelligence #AGI #SuperIntelligence #IsraelTech

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