DTC Fractional CFO | Founder of Free to Grow CFO | Follower of Jesus | Husband | Father of 3
The forecasts you’re creating won’t scale your DTC brand to the new heights you think they will… Without the right actions to follow them up. Too often I see DTC brands 👉 Create forecasts of their desired future state, 👉 Distribute it across the management team, 👉 Then sit back and assume the numbers are just going to "happen." A forecast is a planning tool that gives managers visibility into the ACTIONS their team must take to create the forecast. Forecasts become reality in one of two ways 1️⃣ Luck - I don't recommend building a business upon this method 2️⃣ PEOPLE planning and executing activities that drive and create the numbers contained within the forecast. DTC brand founders, my call to action for you is this - The next time you create a forecast, sit down with your management team and make a list of the activities that PEOPLE in your company will take to CREATE the forecast in reality. This simple framework will propel your brand's scale forward like never before. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow.
