Jen Purchase’s Post

🛒 Looking to get your beverage product onto grocery store shelves? It's an exciting step, but there are key factors and costs to consider to ensure you’re as successful as possible. Here’s what you need to know before diving in: 1️⃣ Different types of costs involved 2️⃣ What price you’re quoting to retailers 3️⃣ How to calculate & factor in labor 4️⃣ Your baseline financials 5️⃣ Trade spend-related expenses Collective member Kevin Wencel breaks down all the costs of selling into the grocery channel in our webinar, Understanding the True Cost of Grocery. 🎬 Watch the recording here: https://lnkd.in/gHJjmQh9 Bonus: Grab the downloadable grocery pricing tool Kevin uses in the webinar to avoid underpricing and protect your hard-earned margins. #CPG #GroceryChannel #Retail #GroceryPricing #BeverageBusinessConsulting

📉 The Snack50 report shows that private labels like Aldi and Walmart are creating significant headwinds. While many store brands have high Interest scores, select few are also driving Action in the form of loyalty and routinization. 🥨🔍 The big question: how can national brands defend their space and prevent these store brands from moving into the high-action territory? Dive into the data and discover how to stay ahead. https://hubs.la/Q02BXXlf0 #MarketTrends #BrandStrategy #SNACFifty

Ocado Group’s own-brand expansion: meeting consumer demand with strategic precision  Ocado is doubling down on its own-brand strategy, planning to exceed 740 items by next year. With a focus on seasonal products and essentials like baked beans and microfibre cloths, this move is a direct response to a 12% growth in own-brand sales, which now account for over 10% of customer baskets.  Research by Ocado and Savanta highlights a clear consumer trend: 89% of shoppers value a wide range of affordable options, particularly in dairy, meat, fish, and tinned goods. Interestingly, 72% of customers remain loyal to own-brand products irrespective of economic changes, reflecting a shift in priorities towards quality and value.  Ocado’s 15.5% revenue growth in Q3 further underscores its ability to combine choice, service, and value in the highly competitive online grocery market. The lesson for retailers? Embrace customer insights and tailor your offerings to their evolving needs.  #ocado #ecommerce #grocery #retailinnovation #ownbrand #consumerinsights #productexpansion #valueproducts #onlinegrocery #customerloyalty #fmcgtrends #foodretail #retailgrowth #productstrategy #ukretail #marketingstrategy #ukmarket #retailsales #foodtech #europebusiness #grocerystores

New data from Numerator reveals which private labels are dominating the retail space! Aldi tops the list, with private label sales making up 80% of its total sales, followed by Trader Joe’s at 69%. Walmart stands out in household penetration, with six of its brands, including Great Value and Equate, ranking in the top seven. Kroger’s Smart Way brand saw the fastest growth, with a 135% increase in sales. Consumers are increasingly turning to private labels to save money, with 58% believing they offer above-average value, although fewer think they match the quality of name brands. Read on for more: https://bit.ly/4dptdhq #RetailTrends #PrivateLabels #ConsumerGoods

A new week means it’s time to see if anything interesting happened in the last few days. Here is a wrap-up of some interesting latest news. 🆕 Walmart has introduced a new grocery brand. Bettergoods products are centered around three criteria: plant-based, culinary experiences, and “made without”. On top of that, the majority of the goods will cost less than 💵 $5, making it affordable for everyone. 🆕 Aldi is giving its customers a “Price Break” for summer accessories. The prices are expected to 📉 drop on more than 250 already discounted items. This is part of a long-term strategy where Aldi announced they plan to save shoppers more than $60 million. 🆕 Footfall across retail plunged in April. The number of shoppers decreased by 7.2% in April, according to the trade association. The drop was obvious in several locations, such as shopping centers, high streets, and retail parks, ranging from 2.7% to almost 5% decline. 🆕 US fast-food chains might have to step up their game. Spending growth rates are at their lowest in the post-pandemic era 🪫. As more consumers eat at home, the fast-food chains might have to think about additional promotions to bring customers back to the tables. Sources: GroceryDive, RetailNews, RetailGazette #Kimbino #RetailNews #Retail #RetailInsights #RetailStrategy #OnlineDeals #BestDeals #OnlineShopping

This article in Supermarket Perimeter exposes some shifts in how today’s food consumer spends money. The importance of recognizing changing spending habits amidst continued economic concern, is front and center. Discretionary spending is down, non-discretionary spending on essentials like food remains. Walmart data finds a strong attraction to discounts and shoppers’ focus on value are proving to be the right strategy for food retailers. Their data aligns with recent announcements by major retailers about heavy inventory and deeper discounting strategies. Savvy food and retail marketers will be looking for ways to drive demand in a market that expects and is seeking greater value than before. #food #grocery #retail #marketing #grocers https://lnkd.in/gFH_BYjm

What is the #1 most important factor that ALL Retail buyers consider when allocating shelf space to your food product? ✅ OSA - On Shelf Availability ⛔No product on the shelf = no sales = unhappy shoppers. ⛔Empty shelves means LOST OPPORTUNITIES for the Retailer for both revenue and building customer trust and satisfaction. ❗️It's even more important than profit margin. As a Food Brand, it is OUR JOB to solve this problem for our Retail partners. They give us the valuable shelf space, it is our responsibility to perform. Every day, every week, every month, every year. At PNC, our products have a 100% OSA rate - every SKU, every shelf - and there's a reason why: ❗We engineer for it. ❗ We have developed a proprietary OSA Tracking system for our Merchandisers that tracks product movement BEFORE it hits the cashier's checkout. 💵 We know product velocity today - we don't wait for register sales reports. This proprietary app-based system allows us boots-on-the-ground data to plan ahead without over-stocking, and to keep shelves beautifully merchandised, full and constantly turning. But even before we get to the shelf, we're engineering for OTIF (On-Time In-Full) deliveries. Our systems allow us to track inventory, production times, transport and delivery so we can PERFORM at the highest level for our Retail partners. And if there's a glitch (because sometimes sh*t happens that no one can control) we have visibility and RUNWAY to let our Retail partners know IN ADVANCE through ABSOLUTE TRANSPARENCY how distribution plans will be adjusted to keep shelves stocked and sales turning. ✅100% OSA ✅100% OTIF That's the goal, that's how we consistently deliver, and that's why our Retail partners LOVE running PNC Specialty Foods' restaurant-branded food products! #RetailBuyers - Want to see the most innovative, hot-selling food products land on your shelves? #RestaurantOwners - Want to see your menu items convert to hot-selling CPG food products on local, regional and national grocery shelves? #LetsTalk: www.gailkurpgeweit.com Or learn more at https://lnkd.in/eWX8Db7 #retail #retailers #grocery #osa #otif #cpg #velocity #foodbrands #foodproducts #growth #strategy #menutomarket

Price has become a top priority for US grocery consumers, while the demand for healthier, high-quality food offerings and favorable shopping experiences remains high. To respond to changing demands in a highly competitive landscape, grocery retailers must focus on their strengths. Learn how leading grocery players across club, discount, mass retail, and national/regional channels are winning customers with smart differentiation: https://lnkd.in/g89kH7YR

Exciting News for the Grocery Industry! 🚀 We're thrilled to unveil our latest grocery industry ranking study, offering fresh insights into market trends and consumer preferences. Discover which brands are leading the way and setting new standards. We invite you to dive into the full press release and share your thoughts on these findings. How do you see these trends shaping the future of grocery shopping? Let's start a conversation! https://lnkd.in/gi-BvFY3 #GroceryIndustry #MarketTrends #ConsumerInsights #IndustryLeaders #Innovation

Looking to get your product into supermarkets but don't know which one to prioritise? Our Supermarket Listings Preparation Data Offer will tell you exactly which type of customers shop where. Get in touch with Bryony Tinn-Disbury from our friendly team to learn more! #RetailAnalytics #FMCG #SupermarketListings