Gail Kurpgeweit’s Post

Price and quality are top priorities for US grocery shoppers. As consumers increasingly seek out stores that can deliver on both fronts, grocery retailers must differentiate themselves by playing to their strengths – and focusing on what matters most to their customers. Learn more about the state of US grocery in our latest article, published by my fantastic colleagues (and me!):

In a food retail era still punctuated by high prices and changing consumer demand, today’s shoppers are focusing not only on pricing and promotions but also on convenience, cleanliness, and merchandise variety. A new study from Market Force is taking a deeper look at those consumer preferences, including which grocers are meeting their expectations. #groceryretail #loyaltyprograms

Interesting article that highlights how the growing demand for delivery has blurred the lines between food service and retail: https://lnkd.in/eWeDyPW7 No doubt, the rise of delivery models has pushed CPG companies to rethink how they manage inventory, customer experiences, and their overall go-to-market strategies. I think this overlap between food service and retail creates new opportunities but also inherent challenges in demand forecasting, stock visibility, and meeting customer expectations by merging retail purchasing options alongside the convenience of delivery. With "instant commerce" becoming more and more the norm, the CPG industry looks ripe for integrating data-driven strategies into its decision-making processes to tackle the rising trends. Any thoughts on how brands can better adapt to the evolving CPG landscape? #Retail #FoodService #FMCG #CPG #Ecommerce

Ocado Group’s own-brand expansion: meeting consumer demand with strategic precision  Ocado is doubling down on its own-brand strategy, planning to exceed 740 items by next year. With a focus on seasonal products and essentials like baked beans and microfibre cloths, this move is a direct response to a 12% growth in own-brand sales, which now account for over 10% of customer baskets.  Research by Ocado and Savanta highlights a clear consumer trend: 89% of shoppers value a wide range of affordable options, particularly in dairy, meat, fish, and tinned goods. Interestingly, 72% of customers remain loyal to own-brand products irrespective of economic changes, reflecting a shift in priorities towards quality and value.  Ocado’s 15.5% revenue growth in Q3 further underscores its ability to combine choice, service, and value in the highly competitive online grocery market. The lesson for retailers? Embrace customer insights and tailor your offerings to their evolving needs.  #ocado #ecommerce #grocery #retailinnovation #ownbrand #consumerinsights #productexpansion #valueproducts #onlinegrocery #customerloyalty #fmcgtrends #foodretail #retailgrowth #productstrategy #ukretail #marketingstrategy #ukmarket #retailsales #foodtech #europebusiness #grocerystores

Exciting News for the Grocery Industry! 🚀 We're thrilled to unveil our latest grocery industry ranking study, offering fresh insights into market trends and consumer preferences. Discover which brands are leading the way and setting new standards. We invite you to dive into the full press release and share your thoughts on these findings. How do you see these trends shaping the future of grocery shopping? Let's start a conversation! https://lnkd.in/gi-BvFY3 #GroceryIndustry #MarketTrends #ConsumerInsights #IndustryLeaders #Innovation

The paradox of choice and grocery shopping behavior: When it comes to assigning categories and number of SKUs to a secondary display, fight the urge to throw everything but the kitchen sink up there. In this week's Nugget, we share insights from an in-store Behavior Lab designed to identify best practices for frozen foods displays. What best practices have you established for your category using evidence-based shopper insights? We're here to help! https://hubs.li/Q02zvBXz0 #shopper #retail #cpg

Specialty and value grocery chains were the top performers in the grocery industry when it came to year-over-year visit growth in Q3 2024, according to a recent white paper released by Placer.ai. While the grocery industry continues to perform well, the white paper entitled “Specialty and Value Chains Transform Grocery in 2024” said that “location analytics show shoppers are increasingly drawn to these two grocery store types, a shift that has the potential to reshape the grocery landscape.” R. J. Hottovy, CFA #cre #retail

Sometimes, less is more and more is just...a lot of noise. Every category will be different, of course, but that's the beauty of in-store testing and learning through observational research. I know a thing or two about juggling multiple brands and working to incorporate wildly different brand visions into a single cohesive and meaningful deliverable. It can be difficult it can be to say no to add-ons that you *technically* could accommodate. But just because you can doesn't mean you should. Sometimes, in-store testing gives you the authentic behavioral data you need to draw a line in the sand and make the RIGHT decisions for your shopper. And sometimes, focus really is the foundation of successful merchandising. #retail #shopper #insights

US grocery consumers are increasingly focused on low prices while also seeking out quality products, including fresh food offerings, and a favorable shopping experience. It’s difficult for grocery retailers to do all three well. To win greater market share, they need to differentiate themselves on at least one of these fronts—and preferably more. Flight to Value. Post-COVID inflationary effects have stretched the budgets of price-conscious US consumers. The resulting search for savings means that price-competitive retailers such as mass, club, and discount stores are winning share over national grocery chains and smaller regionals. #retail #inflation @Mintel Boston Consulting Group (BCG) Jill Wang  Travis Jackson Aftab Hussain Aileen Lee Stephanie Halgren

Price has become a top priority for US grocery consumers, while the demand for healthier, high-quality food offerings and favorable shopping experiences remains high. To respond to changing demands in a highly competitive landscape, grocery retailers must focus on their strengths. Learn how leading grocery players across club, discount, mass retail, and national/regional channels are winning customers with smart differentiation: https://lnkd.in/g89kH7YR