Jennie Marwick-Evans FCIM’s Post

There are many levels of 'personalized', but in none of the information presented here about the data points used is anything that I would classify as actually personal such as viewing history, likes/dislikes, genre classification. The use of Top 10s and other lists should really be driven by something that is about the viewer to be successful as a personalized content discovery methodology.

Netflix, YouTube, Amazon, and Disney are emerging as the "Big 4" in the streaming wars, dominating the global streaming landscape. Former Fox executive Hernan Lopez highlights how these platforms are leveraging vast content libraries, exclusive releases, and global reach to outperform competitors. As competition intensifies, these services are shaping the future of media consumption, with each seeking to secure its foothold in the increasingly crowded streaming market. #TopTakes #StreamingTV #StreamingTrends #StreamingWars

Looking at this chart if I would need further insights. I would research the age, location, interests etc. and drill down on those insights.

YouTube makes up ~10% of all streaming, and "more than half" is from traditional TVs (not computers or mobile devices). Let that sink in for a sec. So, if your company or brand is creating and sharing content, but not utilizing YouTube, the question becomes "why?". There are probably specific cases when it might not be a good fit; but definitely something that should be discussed.

To be successful your content strategy must be informed by YouTube and Google Search insights and executed across YouTube. #ecommerce #shopify #contentstrategy

The "Streaming War" is over, but the winner wasn’t Netflix, Disney, or Max—it was YouTube. Find out more at Variety While it's true that YouTube operates differently from other SVODs, actually is an AVOD, but it has managed to capture the largest share of U.S. TV streaming time (according to Nielsen). YouTube has announced a revamp to its structure, this is exciting in many ways. As the platform evolves, it could reshape how creators reach audiences, how advertisers invest, and how users consume content. What will be the future of content creation?

There was a time when the main topic was always the #streamingwar, now it appears this is not hot anymore as we had a clear winner: Netflix! How the big players The Walt Disney Company, Warner Bros. Discovery, Paramount Pictures, Apple and Prime Video & Amazon MGM Studios are going to fight back? Thanks to David Urgell for sharing this interesting article that explain How Netflix won the streaming wars. https://lnkd.in/d6bbDgVi

📺 YouTube: The Underrated Titan of Streaming 📺 In the ongoing streaming wars, many see Netflix as the undisputed leader. However, YouTube has been quietly dominating the space with impressive stats: • Estimated Worth: $400 billion, more than Disney and Comcast combined. • Viewing Dominance: Leading the streaming space in overall viewing time for 15 consecutive months. • Television Shift: Over half of YouTube viewing is now on traditional TVs, shifting from mobile and desktop screens. • Revenue Powerhouse: Global advertising revenue in 2023 was $31.5 billion, surpassing Paramount’s total revenue of $29.6 billion. • User Engagement: More than a billion hours of content watched on TVs daily, with 150 million connected TV viewers tuning in each month. • Content Creation: 3.7 million new videos uploaded daily, with creators contributing over 271,000 hours of fresh content each day. • Youth Appeal: 71% of teens use YouTube daily, with one in five on the platform almost constantly. YouTube’s ad-driven model and vast user-generated content make it a formidable competitor, even as traditional media companies struggle to keep up. The platform’s ability to offer both horizontal and vertical video formats, coupled with a powerful personalization engine, has solidified its place as a leader in digital content. Discover more about YouTube’s incredible rise and its impact on the streaming landscape in this insightful video. https://lnkd.in/enQ8c8MR #YouTube #Streaming #DigitalAdvertising #MediaTrends #ContentCreation

And finally we have it! || In numerous posts here, you've seen me label OTT as "E-Cable TV" for what it would become eventually. Good to see the popular web pages are also getting into it. 👏 #OTT || #Media || #Marcom