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Successful brand presence: Airport advertising triggers purchase actions ✈ Among other things, brands that run ads in airports are seen as global, successful and trustworthy. These positive attitudes are also reflected in the behaviours that are triggered. 77% of passengers confirm that they have taken an action, such as visiting a website or making a purchase, after seeing an advertisement in an airport. And this receptive audience translates into sales, with 85% of travellers having spent money in an airport shop in the past year. JCDecaux | Ipsos | Fraport AG | BER - Berlin Brandenburg Airport | Düsseldorf Airport | Hamburg Airport | Stuttgart Airport | Flughafen Wien - Vienna Airport | Zurich Airport Ltd #Airports #MarketingAndAdvertising #Facts #TheEnduringMagicOfAirports

🛩️ Airport #advertising has a significant impact on travelers’ purchasing behavior, according to a research conducted by the Ipsos (on behalf of JCDecaux). 📈 65% of flyers do not pre-plan their purchase at the airport, presenting brands with an opportunity for influence and spontaneous consumption. Review the carousel to find interesting insights about #airport #advertising. *The study (2023) involved a 15-minute online survey of 11,368 participants aged 18-65 in 14 global markets: Australia, Belgium, Brazil, Mainland China and China Hong-Kong SAR, France, Germany, India, Italy, Saudi Arabia, Singapore, United Arab Emirates, United Kingdom, and United States. #airportadvertising #advertising #advertisingindustry #linkedincreator #linkedin #entrepreneur

🌐 Maximize Your Brand Visibility with Airport Sampling! 🚀 High Traffic Volumes: Airports see a diverse, continuous flow of passengers. This provides your brand unparalleled exposure to thousands of potential customers daily. 🕒 Extended Engagement Time: Due to dwell times at airports, travelers are more likely to notice and engage with advertising. Whether it’s sampling or digital displays, you have a captive audience that's receptive to new experiences. 📈 Boost in Brand Recall: Sampling provides a hands-on experience with your product, enhancing customer recall. Airport settings, known for their high-retention environment, can significantly amplify this effect. 💼 Target Affluent Consumers: Airports are prime spots for reaching affluent business and leisure travelers who are more likely to invest in quality products and services. EMG Media Group is an Out of Home Media company founded in 2000, with more than 20 exclusive media properties. EMG provides the opportunity to connect with consumers in every DMA in the United States. Encompass Media Group 212 993 9420 #BrandVisibility #AirportAdvertising #MarketingStrategy #GlobalReach #Sampling #TravelRetail #DigitalMarketing

Airports are dynamic environments filled with a diverse range of travelers, offering a unique opportunity to enhance your brand's image. Advertising in these high-traffic areas not only ensures that your brand stands out but also aligns it with the prestige and global reach associated with air travel. Why choose airport advertising? 🌐 Global Prestige: Airports symbolize connectivity and innovation, positioning your brand as forward-thinking and influential. 👁️ High Visibility: With millions of travelers passing through, your brand gains unparalleled exposure to a wide audience. 💬 Engaged Audience: Travelers are often in a receptive mindset, creating opportunities for meaningful engagement with your brand. By leveraging airport advertising, you can reinforce your brand’s reputation and make a lasting impression on a global scale. Ready to enhance your brand's image and reach a diverse audience? Discover the power of airport advertising with RG Media. #BrandImage #AirportAdvertising #GlobalReach #Innovation #RGMedia #MarketingStrategies

Struggling to stand out in a crowded market? At Digital Mara, we understand the challenges of achieving visibility in today’s competitive landscape. That’s why we offer premier airport advertising solutions designed to capture attention and drive impact. Our strategically placed pillars, lightboxes, and digital screens at Jomo Kenyatta International Airport (JKIA) provide an unmatched opportunity for your brand to shine. With thousands of travelers passing through JKIA daily, your message will reach a diverse and high-value audience in a dynamic and engaging format. Why Choose Us? Unrivaled Exposure: Leverage the high foot traffic of JKIA to ensure your brand stands out. Impactful Formats: Our pillars, lightboxes, and digital screens are designed for maximum visibility and engagement. Strategic Placement: Target both domestic and international audiences in key airport locations. Don’t let visibility challenges hold you back. Partner with Digital Mara to enhance your brand presence and make a lasting impression at JKIA. Ready to take your visibility to new heights? Contact us today! #AirportAdvertising #BrandVisibility #DigitalMarketing #JKIA #DigitalMara

Hats off to easyJet for some very effective reactive marketing 👏🏼👏🏼 Off the back of British Airways latest campaign, easyJet have successfully placed some buildboards in some very convenient locations👀✈️ With their no-nonsense, straight to the point ad easyJet have used humour and strategic positioning to send a clear message for those looking to book some air travel in the near future! They even mimicked BA by cutting off their logo in the bottom corner - brilliant!👏🏼 #marketingcampaigns #reactivemarketing #oohmarketing

Another win for reactive Marketing.🙌 easyJet have made reactive marketing look... well, easy! Their on-the-nose campaign hit back at the viral British Airways campaign with a very on-brand billboard right next to it. ✈️ As Izzy Woodrow-Clark has said, the campaign is a clear message to those looking to book flights, right before peak summer holiday season and the strategic locations have caught everyone's eye! Pure genius reactive marketing from the easyJet team 👏 #reactivemarketing #marketingcampaigns #girlsinmarketing #marketing

According to the global report 'First Class Advertising – The Enduring Magic of Airports' by Ipsos, Airport advertising is said to be positively welcomed by travelers and is more powerful and influential than ever to build brand image, influence consideration and drive conversion. Danube Properties, a leading real estate developer based in Dubai, leverages our premium advertising platforms across major airports in the Middle East for their latest campaign. By showcasing their message in these key locations, Danube not only amplifies its brand presence but also taps into fresh investor markets. This strategic move is set to drive substantial interest and investment into Dubai’s booming property market. #JCDecauxMiddleEast #AirportAdvertising #RealEstate #DanubeProperties #DubaiRealEstate #BrandAwareness #MarketingStrategy #FirstClassAdvertising #OOH 

What advertising medium can prompt full funnel engagement- from awareness to action? ✈️ According to our latest research “First Class Advertising – The Enduring Magic of Airports”, conducted by Ipsos UK for JCDecaux, the answer is airport advertising! In fact, flyers overwhelmingly perceive airport advertising in a positive light... 💡 As such, airport advertising is more powerful and influential than ever to build brand image, influence consideration and drive conversion at the airport and beyond! Head over to our full research to learn more 👉 https://lnkd.in/eH9EGKhh

Did you know that many purchase decisions are made before shoppers even step in-store? With JCDecaux Small Format and Airport, you can influence those decisions right when it counts – during high-dwell, pedestrian moments like waiting for a train or at the airport. Our research reveals why these formats are crucial for all retail brands: 🌮 Small Format Rail sparks dinner inspiration: 63% of people have written their grocery list while waiting for their train. ✈ Airport ads drive sales: 38% of Aussie travellers buy an advertised product during or after their trip through a JCDecaux Airport. 📈 Multi-format strategy: Brands can experience a 21% uplift in ROI by adding a second format to their strategy. Want to learn more? Get in touch and discover our latest retail insights. #changetheconversation #outdooradvertising #airportadvertising