JCDecaux Australia

📢 It’s here! Station Takeovers are now available at Redfern Station. Our launch partner, Bethesda Softworks, is leveraging this unique platform to drive awareness of its highly anticipated new video game - Indiana Jones and the Great Circle. Redfern is the 5th busiest railway station in Sydney with an average of 1.3 million monthly entries and exits. This high-impact takeover opportunity, featuring 5 floor decals and a 16-stair decal, allows brands to create memorable connections with commuters. Get in touch to find out more. #changetheconversation #impact #outdooradvertising

It’s the end of an era 😥 Emotions were running high in the JCDecaux Sydney office as we bid farewell to our CEO and industry changemaker, Steve O'Connor. With an Out-of-Home career spanning more than 30 years, 20 of those leading JCDecaux and five as Chairman of the OMA, Steve has played a key role in transforming the Out-of-Home industry into the progressive and dynamic industry it is today. Steve has been an exceptional leader, guiding JCDecaux with vision, integrity, and a genuine commitment to the success of both the business and its people. His collaborative approach, strategic mindset, and ability to connect with people at every level have made him a respected and inspiring figure, leaving a lasting legacy. Cheers and good luck on your next chapter, Steve. #changetheconversation

🚊 JCDecaux’s first ever E-Class tram wrap, the UltraTram, hit the network last week with Specsavers on board as our first brand partner, promoting its Florence by Mills designer eyewear campaign. At 33.5 metres long, the UltraTram is the biggest tram wrap that has ever run across Melbourne; even those of us needing specs can’t miss it! 😎 It circles the Southbank tram routes, passing some of Melbourne’s most popular destinations including East Brunswick, Bourke St Mall, and St Kilda. Yarra Trams moves millions of passengers across the busy Christmas and New Year period, and Southbank’s route 96 is their most popular route with locals and tourists. #changetheconversation #outdooradvertising #Transit

Suncorp Group AAMI is helping spread carols across the country as part of its partnership with Vision Australia's Carols by Candlelight. In the spirit of togetherness, the brand is ensuring inclusivity by running tram shelter posters featuring braille inscriptions, allowing people with low vision or blindness to experience the campaign. This activation is one of many ways that reflects AAMI’s commitment to increasing inclusion and accessibility in Australian advertising and media. #changetheconversation #outdooradvertising #platformforgood

To get audiences obsessed with CUPRA and its Formentor VZe 2024 Magnetic Tech, the Spanish automotive brand is taking over Sydney Airport's T3 Atrium. An immersive activation featuring a car display, merchandise stand, and a DJ spinning CUPRA tunes is allowing travellers to get the full sensory brand experience to build awareness, desire and encourage them to sign up for a test drive. JCDecaux AIRPORT is the perfect environment for brands wanting to create deeper audience connections, due to: ✈️ Long dwell times ✈️ A moment of downtime: audiences are actively looking to be engaged ✈️ Activation spaces that can be crafted for your brand – the sky is not the limit Ben Wilks, Hannah Ellerkamp #changetheconversation #airportadvertising #CUPRA #InspiringfromBarcelona #CUPRAAustralia

In this article for Mediaweek Australia our General Manager of Sales, John Harris, shares his insights into how how will 5G, programmatic and sustainability will shape Out-of-Home in 2025. #changetheconversation #outdooradvertising #programmatic #sustainability

It's been all hands on deck recently, as JCDecaux workplaces nationwide created "sandwich squads" to to make as many sandwiches as possible for our long-standing charity partner, Eat Up Australia. The activity proved that team work really does make the dream work as we made over 4,000 sandwiches across four locations. Eat Up aids more than 890 schools across Australia, delivering complimentary lunches to young, vulnerable students. We’re inspired by the incredible work they do and are grateful to be able to support them with media and through volunteer opportunities. Well done to everyone who volunteered to make sandwiches for Eat Up across our offices nationwide. #changetheconversation #platformforgood

When it comes to impactful activations during busy retail periods, Amazon leads the way. This festive season, Amazon is bringing the Christmas spirit to life with shelter immersions in Sydney and Melbourne. 🎄🎅 The shelters are making gift giving seamless this year, dispensing gift tags to ensure presents make their way to the right person. The multi-sensory activation also features an array of elements to enchant audiences and establish Amazon as the retailer of choice: 🌟 Amazon wrapped boxes 🌟 Festive garlands 🌟 Hay bales for seats 🌟 Rustic barn doors 🌟 Traditional festoon lighting strung along the ceiling 🌟 Music from Amazon’s Llamacita Christmas TVC Sia Andreatidis Ben Gandy Rhys Bienkiewicz Andrea Bohorquez Thomas Cumberworth Britt Rees Alexa Jury #changetheconversation #creativesolutions #impact

Building brand fame during Melbourne season is easy with the JCDecaux network. 🌟 JCDecaux ICON: one of the largest screens in the Southern Hemisphere and just 3km from the Grand Prix - this opportunity is still available for Lunar 1! 🚊 JCDecaux ULTRATRAM wrap: the largest and longest vehicle on Melbourne roads services major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch. 🚝 Station Domination in Southern Cross Station: giving brands exclusive opportunities to dominate Melbourne’s busiest train station. These are just a few examples of how your brand can become an integral part of this Melbourne moment - get in touch to find out more!

Our General Manager of Sales, John Harris, shares his reflections on the year in AdNews Australia exploring: - The rise of responsible advertising and sustainability in action - The renewed power of classic formats in capturing undivided attention - How creativity and measurable outcomes are reshaping success - The role of AI and its ethical use Read John’s full piece here: https://lnkd.in/gqsqP6kc #outdooradvertising #Advertising #Sustainability #Creativity #Innovation