Jason Spooner’s Post

Alright, I need a favor. If you work in B2B marketing and want to advance your skills, grow your career, and build a network of your peers. I need to you to go hit the Exit Five website and start a trial for our paid community. LinkedIn is a great social network, but Exit Five is better to get you more specific, tactical B2B marketing knowledge My favorite quote from a member that I have copied in my Notion folder for messaging is this: "It's like LinkedIn on steroids but better because people aren't trying to drive engagement here. They are commenting and posting because the genuinely want to help or get help with their marketing problems." Or Chelsea who told me yesterday in a comment: "I'm super glad you made this decision (to build this community). I've shared this with you before but I'll say it again - the community has been life changing for me the last few years." • We have 3,930 members in B2B marketing • Discussion spaces for topics like Demand Gen, Content, Marketing Ops, ABM, Agencies • A space to get Recommendations on agencies and vendors • A space to get Feedback on your marketing ideas / campaigns • A space for Hiring or Looking for work And there's a 7 day trial so it's completely risk free - you get access to the whole community; thousands of posts. Two years of content. And you can cancel without paying us a dollar. Go and check out Exit Five this week: exitfive.com Because no one goes to school for B2B marketing. See you in there...

Ever wondered how much it costs to hire a full marketing team? Well, wonder no more. Codi has the answer. We speak to B2B SaaS founders every day and two of the most common questions we hear when it comes to marketing are… 1. Who do we need to hire? 2. How much is it going to cost me? In our latest blog we explain: 👀 What to look for in your first marketing hires 🌟 What your ‘North Star’ team structure should be 💰 How much you can expect a marketing team to cost Interested? Give it a read 👇 https://lnkd.in/e_eADx_G #marketingteam #marketinghires #B2BSaaS

#SuccessStory: Revolutionizing Marketing Leadership for SaaS Growth - We Place Marketing Leaders. Overview In a groundbreaking collaboration, our executive search firm partnered with a Private Equity-backed SaaS software development firm to identify and secure top-tier marketing talent crucial for driving B2B growth. Working hand-in-hand with the Head of Talent Acquisition, CEO, and the overseeing Private Equity firm, our mission was clear: pinpoint visionary leaders capable of shaping the future of marketing and accelerating company success. The Challenge The SaaS firm faced the critical task of filling key leadership roles, including a Vice President of B2B Marketing and a Head of Demand Generation. With aspirations of rapid expansion and the need for transformative marketing strategies, the pressure was on to find candidates who not only possessed exceptional skills but could also set the tone for the company's culture and future trajectory. Our Approach Harnessing the power of our extensive network and digital resources, we embarked on a targeted search to identify standout candidates with a proven track record in SaaS marketing. Collaborating closely with the Head of Talent Acquisition and CEO, we ensured alignment with the company's vision, values, and growth objectives. Additionally, we maintained open communication with the Private Equity firm, keeping them informed and involved throughout the hiring process. Execution Utilizing our first-degree connections on LinkedIn, we swiftly sourced a pool of highly qualified candidates primed for success in the SaaS industry. Each candidate underwent rigorous evaluation to assess not only their technical skills but also their ability to drive innovation, foster collaboration, and set the stage for exponential growth. By leveraging our expertise in executive search, we delivered a select group of top-tier candidates poised to make an immediate impact. Results The successful recruitment of both the Vice President of B2B Marketing and the Head of Demand Generation marked a significant milestone for the SaaS firm. With our guidance, these visionary leaders seamlessly integrated into their roles, spearheading transformative marketing initiatives and laying the groundwork for future success. The Private Equity firm applauded our commitment to excellence and our ability to deliver results that exceeded expectations. Conclusion This case study underscores our unwavering dedication to elevating marketing leadership within the SaaS industry. By collaborating closely with hiring managers, CEOs, and private equity partners, we empower organizations to secure top talent capable of driving growth and innovation. If you're seeking to revolutionize your marketing team and propel your company to new heights, connect with us today and experience the difference of partnering with a premier executive search firm. David Honig #recruit, #executivesearch, #marketingleaders, #CEO, #talentleaders, #SaaS

Think you need a full-time CMO to skyrocket your B2B SaaS? Think again. In the hyper-competitive world of start-ups, cash is king, efficiency is queen and agility isn’t just a buzzword—it’s your lifeline. And when it comes to marketing, the old playbook of hiring a full-time Chief Marketing Officer (CMO) or Marketing Director might not be your smartest move. Enter: Fractional Marketing. Why does it make sense, especially for start-ups? Let’s dive in. Fractional Marketing offers you the expertise and strategic vision of a seasoned CMO but without the hefty salary and long-term commitment. This model is perfectly tailored for the dynamic nature of start-ups, where flexibility and cost-efficiency are key. Start-ups thrive on innovation, yet they often face budget constraints that can make the high cost of a full-time CMO prohibitive. Fractional marketing provides a solution that aligns with both these realities. You get access to top-tier marketing talent, ready to steer your SaaS company towards its growth objectives, but on a part-time or project basis. Moreover, this approach brings in a fresh perspective. A fractional CMO can offer insights gained from a diverse range of industries and projects, injecting innovative strategies and ideas into your marketing efforts that you might not get from someone in-house. But the real kicker? Speed. A fractional CMO can hit the ground running, rapidly adapting to your market and implementing strategies that drive results. This means you can stay ahead in the fast-paced tech landscape, without the lag time of onboarding a full-time executive. So, before you post that CMO job listing, ask yourself: Could fractional marketing be the game-changer your start-up needs? Embrace flexibility. Explore innovation. Drive growth. Let's start a conversation about the transformative power of fractional marketing for B2B SaaS companies. Share your thoughts below or DM me to discuss how this model can fit into your growth strategy. #FractionalMarketing #FractionalCMO #B2BSaaS

The phrase "Fractional Marketer" is being tossed around a lot these days—especially in B2B SaaS. So, we wanted to take a minute to explain this just for you, FAQ-style. (We love FAQs. 😁) Let's get started. “What is a Fractional Marketer?” Think of Fractional Marketer as the ace up your sleeve—whether you’re short on bandwidth or financial resources, missing a key role, or just need specific marketing expertise. These pros deeply embed themselves into your team and help you get things done without the excessive costs of a full-time hire. “Why would I need one?” If your marketing efforts need a bit more trajectory but you’re not ready to commit to a full-time role, a fractional marketer is perfect. They’re on the your marketing team to fill those gaps—leadership roles like CMO, or tactical functions like Demand Gen, RevOps, Product Marketing, or Content Marketing. . “How can they work with my brand?” 🔔 Step into leadership roles like CMO or VP Marketing 🔔 Lead specific areas within the marketing team 🔔 Good at getting things DONE 🔔 Guide product marketing initiatives or content strategy 🔔 They work alongside your in-house team overnight, jumping into the action quickly so you see results faster. “What are the benefits to me and the business?” ➕ Cost-effective: Senior-level talent at a fraction of full-time costs ➕ Quick integration: They don’t need long ramp-ups; they’re ready to go ➕ Scalable: Easily scale your marketing efforts up or down ➕ Versatile expertise: With experience across multiple B2B SaaS brands, they know what success looks like Dive into our blog to see if it's hype or not: https://lnkd.in/dfwmAZgj #B2B #SaaS #FractionalMarketing #FractionalMarketer #VC

B2B marketing teams are the WORST! ⛑️ I am kidding… They are ACTUALLY pretty amazing!!! Let’s talk numbers: → 90% of B2B CMOs feel their teams are driving revenue like pros. (LinkedIn) → 56% of B2B marketing leaders are putting dollars into DEI efforts to build diverse, impactful teams. (LinkedIn) → Meanwhile, 40% of teams faced reorganizations in 2023, and 67% of CMOs expect more reshuffles in 2024. (LinkedIn) It’s giving growth under pressure. And here’s the cool part: Despite all the change (resignations, layoffs, hybrid work experiments), only 20% of marketers struggled with collaboration in remote setups. Talk about adaptability! Oh, and when it comes to the in-house vs. outsourcing debate: → 44% stick to in-house marketing → 33% blend in-house with outsourced talent → And 21% outsource it all But here’s the kicker—93% of companies outsourcing their marketing say it works. So, there’s no one-size-fits-all. It’s about building the right team for your goals. Takeaway? B2B marketing teams are shifting, growing, and proving that diversity, collaboration, and a mix of talent—both in-house and outsourced—are the secret sauce to success. How’s your team evolving to keep up with the ever-changing B2B marketing game? ♻️ REPOST if your team is embracing change and thriving.

Are you looking to build your first marketing team?💡 Starting from scratch can be both exciting and daunting. The key to building a successful marketing team is balance, and starting with key hires into your main drivers of revenue. ✅ Core Skills: Do you need someone who can build a strategy, someone to execute, or both? A mix of strategic and hands-on capabilities is essential in the early stages. 🎭 Generalists vs. Specialists: Generalists are great for wearing multiple hats initially, while specialists can elevate specific areas like performance marketing or content as you scale. 😁 Culture Fit: Early hires will shape your team culture. Look for individuals who share your vision and thrive in a fast-paced, dynamic environment. 🏆 Growth Potential: Invest in people who can grow with your business. The right talent will adapt as your needs evolve. Here is a short read by us at 3Search for anyone looking to build their first marketing team and what to consider when doing so:  https://lnkd.in/dE9akcdb What did you focus on when building your first marketing team? Let’s discuss 👇 #Marketing #TeamBuilding #Hiring #CRM

Why Hire a $140K Lead Product Marketer, When You Can Achieve the Same Results for $40K/Year? Here's a scenario: Your marketing team is gearing up for a big year. And you're thinking, "We need a Lead Product Marketer." Someone to handle: > Go-to-market (GTM) strategy. > Conducting customer research. > Revamping your positioning/messaging. You start recruiting for a full-timer. You're expecting to spend $100K-$170K/year (plus benefits, equity, onboarding, etc.). But here's a question most teams don't stop to ask: "Do you really need a full-time hire for this? The truth is, most product marketing needs come in bursts of intensity: = A product launch. = A new market entry. = A rebrand or repositioning effort. These high-impact periods might last 3-4 months. Followed by stretches where your product marketer doesn’t have much to do. Meanwhile, you’re still paying that six-figure salary. So here’s a different approach: Instead of hiring a full-timer, get a fractional specialist/freelancer. What does that look like in practice? > For $40K-$50K/year, you're getting a product marketer on retainer. > They'll do the key work during your high-demand periods. > When the project's over, you pause, and pay nothing. It's lean. It's strategic. And it gives you access to the same caliber of talent as a six-figure hire. But without the long-term overhead. Fractional hiring isn't an alternative, it's the future. What’s your take on this approach?👇 #b2bsaas #saashiring #saasmarketing

Big Announcement! Grow Solo Media is on a hiring drive. We're looking to fill roles in Customer Experience, Content & Sales. Here's why you should come and join the team (or shouldn’t): Our lean and mean team of 4 full-time members has been holding it down for 12 client accounts this year. It’s been a smash, with $1.7 million + being driven for B2B companies using our Founder-led demand gen playbook. In light of new growth (75%+ this quarter), we are looking to hire the following roles: - LinkedIn Strategist (Account Manager) - Operations/Project Manager - Content Writer - SDR I’m beyond buzzing for this next phase of growth. We have the systems on lock, consistent client results, and retention has shot through the roof. We’re now on the warpath to hit $1M ARR by the end of next year! This is a candid letter to anyone thinking about applying to work with us. Showcasing the good, the bad, and the ugly. THE GOOD: - We're crushing ambitious ARR goals. In the last year, we doubled our turnover from $200,000 to $400,000 ARR. And in the last quarter, we saw 75% MRR growth. - Our team is unmatched. We're a group of humble, hard-working killers who care deeply about Founder-led marketing. - Impact & results get rewarded fast: with some of our team members moving into senior leadership roles within 12 months. - Our Content-led outbound playbook is crushing it for clients, with $365,000 of ACV generated for partners in the last 90 days. - Our brand moat on LinkedIn is formidable, driving 90% of lead flow month on month. We live and breathe what we sell. THE BAD: - It won’t be easy. Scaling an agency is tough. The goalposts are always moving. And you will be required to wear multiple hats to get sh*t done. - We are fully autonomous professionals. We don’t do daily check-ins or micromanage. We coach you through challenges, but ultimately, you are empowered to make your own decisions. This is for the intrapreneur not for the person who needs hand-holding. - We are 100% remote. Our team is spread across continents. If you want the office commute over location freedom, this ain’t for you. THE UGLY: - We are in startup mode. While we SOP everything, scaling brings new challenges when it comes to changing org structure and communication. It won’t always feel like a smooth ride. - We have consistent clients, but we are looking to drive aggressive growth targets next year to 2x our business and beyond. It will be tough, but those who crush it will see a fast track to senior leadership, equity, and beyond. - This is not for the person who has a “9-5” mentality. While we work flexible hours and believe in impact over hours worked, there will be times when it’s all hands on deck. We don't try our "best" we do what's required to win. Still Interested in joining the team? Send me a DM on here with “Team” and the role you are applying for (we must be connected). I’m excited to talk to you.

Hey marketing leaders: if your team is bogged down with manual reporting, and you don't have a marketing operations person or team -- marketing operations can alleviate a lot of this for you. 👀 You want your campaign managers focused on building great campaigns, leveraging their expertise -- not going into HubSpot to fix automations, or pulling Google sheet after sheet together to try to get simple insights. Too many marketing orgs are under-investing in marketing operations and end up facing this penny-smart-and-dollar-stupid-dilemma, where they end up spending way too many campaign manager hours and paying an extreme opportunity cost because of it. Have your team log how many hours they spend per week pulling manual reports, look at their comp, and consider at least hiring a marketing operations agency to help fix some of your foundational issues. Not only will marketing team morale go up, but you actually may get a pretty good return on investment in the form of higher volume of more-optimized campaigns and leads. #marketing #marketingoperations #revenueoperations