Dave Gerhardt’s Post

Boost engagement, maximise ROI, nurture leads and be visible. Why every recruiter should be using remailing in their marketing strategy. A lot of businesses have a marketing person or team that handles things like newsletters, website traffic, email campaigns, etc. As a recruiter, it is YOUR job to keep on top of your leads, relationships and branding - which means, keeping on top of email opens, clicks, follow-ups and metrics. Resend marketing is a powerful technique: ✅ Engagement & Conversion Rates ✅ Optimisation & Personalisation ✅ ROI Prioritise your clicks over opens: ✅ Add links to the body of the email as clicks signal higher engagement ✅ Open tracking is brilliant but it doesn't account for 'accidental' or auto-opened emails ✅ Clicks move leads further down the funnel 📍 Open rates tend to be more advantageous for building brand awareness, A&B testing and sharing educational content ⭐️ CRM data - what's being viewed, clicked etc? ⭐️ What's working and what's not: Optimise your outreach ⭐️ Multi-touch campaigns and personalisation ⭐️ Export your leads and push them through other campaigns ⭐️ Strong calls to action AND FOLLOW UP. Don't fall victim to creating beautiful outreach messages and sequences to then ignore the data being fed back to you. Work to be done 🤝 What advice,tips and wins can you share from adopting remailing into your outreach? #Recruitment #MarketingStrategy #EmailCampaign #Startups

I Booked 16 Meetings This Week And Transformed them into 7 New Opportunities. Through targeted LinkedIn posts and effective email marketing. This is my 'Hybrid Conversion Funnel': ↳ A system that multiplies my client base The core of the method → Integrated Communication When prospects: → Engage with my posts → React to my emails → Show interest in any form I start the conversation with: 1. A helpful insight or offer 2. Relevant questions to gauge interest 3. Clear call-to-action for a meeting Adjusting my approach based on feedback: - High interest: Quick phone call setup - Lower interest: Detailed follow-up email You can repeat this every month. But remember, a follow-up strategy is pivotal for conversion. Persistent yet thoughtful reminders make the difference. INTEGRATION of LinkedIn and email is the key to unlocking sales. REPOST ♻️ to your audience. PS - Want to try it out? Send me a message. We can help you set it up. ------ I'm Moshe Pesach Click my name + follow + 🔔 I help B2B leaders with limited budgets and resources 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗲𝘃𝗲𝗿𝗴𝗿𝗲𝗲𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 so they can confidently invest more in marketing.

Adopting the strategy outlined by Moshe Pesach has proven effective, especially for those engaged in B2B sales.

😬 Why Finding a B2B Marketing Leader in Tech is Like Trying to Find Wally. Blindfolded. 😬 You've got a big, shiny marketing role to fill. But after weeks of searching, your inbox is overflowing with CVs, and none of them scream, "I understand your techy, B2B world." It's like being in a buffet, but everything tastes like cardboard. Where's the spice? 🔍 It would help if you had a marketing genius who could do it all—demand-gen, product launches, AI wizardry—without needing a babysitter. Instead, you get people who think B2B means "Boring to Boring." 😬 Meanwhile, your deadlines are closing in faster than my enthusiasm after one too many virtual meetings. If you get this hire wrong, you could be stuck with a marketer who uses buzzwords but doesn't know what they mean. Fun! Here's the kicker: You don't have to swim through the ocean of meh résumés. I help companies find marketing leaders who actually get the tech space and know how to do something with it. The kind of people who don't just say "AI" to sound fancy—they use it to crush your targets. 🎯 Ready to meet someone who will make your life easier and your competitors jealous? Slide into my DMs (no, not like that) and let's find your next marketing star. 🌟 P.S. No offense to any Wallys out there. You’re all doing great. 🙃 #B2BMarketing #TechRecruitment #MarketingLeadership #MarketingWoes #NotWally

🧐It’s the weekend & you’re leveraging Linkedin for lead generation? You’ve probably decided that since it’s the weekend people are not active on here because it’s a “business” or “job” app. 🚨Wrong🚨 People apply for jobs on the weekends. Especially Sunday nights. They are looking for options for a better life, directions for ways to make more money, solutions for their confusion about how to get started. All the things. —> Follow up on hot leads that went cold —> Engage on posts. Not the AI pre-written comments. Thoughtfully share. —> If you have not introduced yourself to your audience in a while, remind them of how amazing you are and all the things you’ve done —> Ask folks to give you a recommendation here on linkedin. That means a lot to potential clients. Even if they are on their website, put them here too. Special note for new business owners: ask colleagues, friends, managers and/or anyone who can speak to how great your work is … collect all your credit. —> create a step by step post sequence that people can take immediate action on. People love it. Good luck 🍀 **** Monday, I’m releasing my program Pivot to Profits that will break down steps just like these and include the message templates, post ideas, story outlines, and email campaigns that you can use to “call to action” your dream clients. I’m so excited. In the comments, I’ve posted a video of me on tv discussing my program 🤗

Using LinkedIn for B2B marketing 💼 LinkedIn Mastery: Unlocking B2B Growth on the World's Largest Professional Network 💼 Connect, engage, and convert your ideal customers on LinkedIn. LinkedIn isn't just a digital resume platform. It's a goldmine for B2B tech startups to build brand awareness, generate leads, and nurture relationships. • Optimize Your Company Page: ✨ Make a strong first impression with a compelling company page that showcases your brand, products, and services. • Publish Engaging Content: ✍️ Share industry insights, thought leadership articles, and company updates to attract and engage your target audience. • Leverage LinkedIn Groups: 💬 Join relevant groups to connect with potential customers, partners, and industry experts. Participate in discussions and share valuable content. • Run Targeted Ads: 📢 Use LinkedIn's advertising platform to reach a specific audience based on job title, industry, company size, and other criteria. • Personalize Your Outreach: 🤝 Send personalized connection requests and messages to build relationships with key decision-makers. • Track Your Results: 📊 Monitor your LinkedIn performance to see what's working and what's not. Use this data to refine your strategy. LinkedIn is a powerful tool for B2B tech startups to connect with their ideal customers, build relationships, and drive business growth. Ready to harness the power of LinkedIn for your B2B tech startup? Start implementing these strategies today!

5 best cold outbound takes on LinkedIn - (I wish I posted these...) These are some of the best posts i've seen in the last few weeks when it comes to cold outbound marketing - Only 3% of your market is looking to buy - convince the other 97% to buy with a demand gen offer (Nick Abraham) Your offer should create demand rather than capturing people who already know and want what you're selling - Paid ads < Decreasing CPA in 3 weeks - The old way of cold outbound is dead - the new way is responsible for 42% of RB2B's revenue (Adam Robinson) If you're using outbound tactics from 2022, yes, cold email is dead. However this doesn't mean you can't make it wildly profitable for your company Use up to date tactics and keep an eye on deliverability - more on this in the next few posts - Sales and marketing teams should learn and leverage the newest outbound and sales tech Lot's of new tools in the market are necessary for success with outbound - Clay - Common Room - Vector 👻 Learning how to leverage these will give you a competitive advantage (Tom Grainger) - Using buyer intent signals is key for outbound success Using buyer intent allows you to reach the warmest leads who are in market or know who you are. This increases the chances they reply to your campaigns and ultimately buy from you (Michel Lieben 🧠) - Cold outbound becomes easier to set-up and send emails (lower barrier to entry) meaning it becomes harder to get results for the majority ESP tools and sales tech have made it possible to send thousands of emails per day for less than $300/month You need to have the best offer, deliverability, copy, lead lists and personalisation to get results (Valentin W.) --- These guys post content like this regularly - go give them a follow 👆 (P.S ignore the title - there are only 5 of my favourite takes here)

Leveraging employees on LinkedIn is probably the most underrated channel for B2B companies. Yet this is the typical pattern: 1️⃣ Company posts random post about their product on LinkedIn. 2️⃣ Company in internal Slack channel: "Please all like and repost what we just posted on LinkedIn" 3️⃣a Lazy Employee: Reposts LinkedIn 3️⃣b Average Employee: Reposts with their own thoughts: "Do you also have x problem? then we have y solution" 4️⃣ Result: 11 likes on the company post (9 from employees, 1 from former employee and 1 from existing customer) Why does it not work? ➡ No one trusts when you are an employee of the company who is posting about how your product can solve a problem ➡ It is so obvious to see when companies are posting something that favors themselves and their solution ➡ Don't make every post about yourself and how you can solve customers problems without any evidence. You need to build relationships and trust The ultimate flex when it comes to B2B marketing is not to be marketing your product directly but have employees: ✅ Post about something interesting ✅ Something that adds value to your audience ✅ Something funny that will make them laugh and remember you ✅ And then every 10th time you can post about yourself and your product

Social Media: A Game-Changer for Sales Teams Social media has revolutionised the way sales teams connect with prospects. Platforms like LinkedIn have transformed the cold-call into the "warm outreach," offering opportunities to: 🌟Build Personal Brands: Sales reps can position themselves as industry experts by sharing valuable content, insights, and success stories. This builds trust before they even reach out. Example: A rep posting about a new industry trend and how their company is helping businesses adapt. 🌟Engage with Decision-Makers: Social media allows direct access to decision-makers, bypassing traditional gatekeepers. Thoughtful comments on posts, engaging in industry discussions, or even tagging prospects in useful content can open doors. 🌟Leverage Social Proof: Sharing client testimonials, case studies, and successful projects demonstrates credibility and reassures potential customers that your business delivers results. 🌟Nurture Leads: Social media is ideal for staying on a prospect’s radar without being intrusive. Sharing helpful content keeps your company top of mind for when they’re ready to buy. HOWEVER....... without clear guidelines and support, social media can become a minefield: 🌟Consistency Is Key: Every post, comment, and interaction from sales reps contributes to the overall brand perception. A lack of consistency—or worse, unprofessional content—can undermine marketing’s efforts to build credibility. 🌟Balance Between Personal and Corporate: While salespeople should inject personality into their social media presence, their messaging still needs to align with the business’s brand and goals. Clear social media guidelines and training are essential. 🌟Measure Impact: It’s important to track the ROI of social media efforts. For example: How many LinkedIn leads convert into sales conversations? What kind of posts generate the most engagement? 🌟Avoid Over-Promotion: Salespeople need to focus on adding value rather than bombarding their network with sales pitches. Nobody wants to connect with a walking advertisement! But make no mistake.... Building in social media into your marketing strategy WILL bring results. If you are wondering how your business can make this leap, then drop me a line. I'm more than happy to share tips, advice and guidelines. ☺️