MarketSearch Recruiting’s Post

Exciting Announcement: Exceptional Talent Alert! Hi LinkedIn Associates! Are you on the lookout for a game-changer in Demand Generation/Lead Generation? Your search ends here! Let me introduce you to Amalia Rosen, an absolute powerhouse who consistently delivers impactful, tangible results in demand and lead generation. With over 15 years of hands-on experience, Amalia Rosen has continuously showcased an unparalleled ability to grasp market dynamics, craft targeted campaigns, and nurture leads through the sales funnel with precision. Here's why she's a standout: Proven Track Record: Amalia boasts a track record of creating and executing demand generation strategies, building targeted campaigns, optimizing SEO, and boosting lead conversion rates. She consistently exceeds expectations and delivers outstanding results. Strategic Thinker: More than just executing campaigns, Amalia strategically devises them. She possesses the rare ability to analyze data, spot trends, and leverage insights to develop innovative strategies that drive engagement and generate quality leads with your target audience. Tech-Savvy: In today's digital landscape, proficiency with marketing technology is essential. Amalia is well-versed in various tools and platforms, from CRM systems to marketing automation software, ensuring seamless campaign execution and optimization with your Martech stack. Collaborative Spirit: Amalia's secret sauce lies in her collaborative nature. She thrives in team environments, fostering synergy across departments and aligning efforts to achieve overarching business objectives. In short, Amalia Rosen is the catalyst your organization needs to elevate its demand-generation efforts and drive exponential growth. Feel free to reach out directly to Amalia Rosen on LinkedIn or reach out to me for an introduction and learn more about her journey and how she can contribute to your team's success. She in interested in full time and contract work. #DemandGeneration #LeadGeneration #MarketingStrategy #HiringNow #TalentAcquisition

Is there a standardised marketing playbook for recruitment? I doubt it, as each business is unique, but the underlying principles remain constant. The marketing teams under my guidance in three distinct recruitment firms were nominated for Marketing Team of the Year at the Recruiter Awards (3 nominations without a win, cry emoji) Three different teams / personalities Three different leadership teams Three different marketing budgets Three different types of recruitment firms Three different sectors Plenty of global differences - a difference between Leeds and Manchester for one. In all of that change, you must look to the fundamentals of good marketing. Here are the fundamentals that didn’t change. 1. Understand the lane Are you in vanity marketing, branding building or a demand gen lane? What is your mix and what do you want to achieve? You can’t expect marketing to generate 100s of leads when there is no system in place, no budget or no Account-based Marketing (ABM) strategy. 2. Only work with an Account-based Marketing (ABM) with clients Every month each marketing person should be tested on the total addressable market or HIT LIST and name ALL the companies on that list. How can you market with a sh## persona, when each and every recruiter knows 99% their target companies, accounts and NAMED people within them? 3. Marketing should be the voice of the customer and the market It’s called MARKET research for a reason. The real ‘brand managers’ manage the feedback on the brand, across all parts of the customer journey. They don’t count followers, likes or downloads. They might do, but they also count brand positivity, retention, service delivery and NPS. 4. Talk the talk of business Talk recruitment talk, talk finance talk. Know the average order values of your customers. Know the data. Move a way (a little) from marketing speak and more to the talk of commercial into your business = sales = finance. 5. Marketing own the long term in your business 99% of the 900 or so recruiters I’ve worked with over the years are top people, great recruiters and (actually) great at marketing. Marketing is about helping build the long term for the sales people, in the 95% of time that prospects are not in buying mode. Help the teams with the long term; build pipelines, build communities, re-engage lapsed customers – build, build, build. You don’t have to do all five at once, but shift your mindset; the top level message is: know your customers, capture their stories, capture their feedback, help them buy more from you, keep them close to you and only do all of this to a total viable (addressable) market. Marketing 101. 🔥 My name is Paul - 24+ years in marketing. I will help you grow your business through marketing. Recruitment Marketing Expert - 15+ years 👍 👍 Liked this post? Want to see more? Ring the 🔔 in my profile and/or follow my hashtag on LinkedIn #paulsmarketinginsights for marketing help, tips and hacks.

Is there a standardised marketing playbook for recruitment? I doubt it, as each business is unique, but the underlying principles remain constant. The marketing teams under my guidance in three distinctly different recruitment firms were nominated for Marketing Team of the Year at the Recruiter Awards (3 nominations without a win, cry emoji) Three different teams / personalities Three different leadership teams Three different marketing budgets Three different types of recruitment firms Three different sectors Plenty of global differences - a difference between Leeds and Manchester for one. In all of that change, you must look to the fundamentals of good marketing. Here are the fundamentals that didn’t change. 1. Understand the lane Are you in vanity marketing, branding building or a demand gen lane? What is your mix and what do you want to achieve? You can’t expect marketing to generate 100s of leads when there is no system in place, no budget or no Account-based Marketing (ABM) strategy. 2. Only work with an Account-based Marketing (ABM) with clients Every month each marketing person should be tested on the total addressable market or HIT LIST and name ALL the companies on that list. How can you market with a sh## persona, when each and every recruiter knows 99% their target companies, accounts and NAMED people within them? 3. Marketing should be the voice of the customer and the market It’s called MARKET research for a reason. The real ‘brand managers’ manage the feedback on the brand, across all parts of the customer journey. They don’t count followers, likes or downloads. They might do, but they also count brand positivity, retention, service delivery and NPS. 4. Talk the talk of business Talk recruitment talk, talk finance talk. Know the average order values of your customers. Know the data. Move a way (a little) from marketing speak and more to the talk of commercial into your business = sales = finance. 5. Marketing own the long term in your business 99% of the 900 or so recruiters I’ve worked with over the years are top people, great recruiters and (actually) great at marketing. Marketing is about helping build the long term for the sales people, in the 95% of time that prospects are not in buying mode. Help the teams with the long term; build pipelines, build communities, re-engage lapsed customers – build, build, build. You don’t have to do all five at once, but shift your mindset; the top level message is: know your customers, capture their stories, capture their feedback, help them buy more from you, keep them close to you and only do all of this to a total viable (addressable) market. Marketing 101. 🔥 My name is Paul - 24+ years in marketing. I will help you grow your business through marketing. Recruitment Marketing Expert - 15+ years 👍 👍 Liked this post? Want to see more? Ring the 🔔 in my profile and/or follow my hashtag on LinkedIn #paulsmarketinginsights for marketing help, tips and hacks.

How to Scale Your Marketing Team from 1 to 5 – Without Blowing Your Payroll🚀 Hiring the right roles at the right time and in the right order can make or break your growth. Here’s a roadmap to guide you: Hit these revenue milestones first: $500K ARR: Start with a Demand Generation Specialist. This role ensures you have a steady stream of leads and campaigns are managed efficiently. At this stage, you're setting the foundation for consistent inbound interest. $1M ARR: Consider a Content Marketer or Product Marketer. A content marketer can boost SEO and organic reach if you generate leads but need to amplify messaging and educate your audience. A product marketer is ideal if your offering is complex, aligning your product’s benefits with what resonates in the market. $3M - $5M ARR: Introduce a Paid Acquisition Expert. With a higher budget, you’ll get the most out of paid acquisition, scaling existing funnels, and optimizing CAC. It’s essential if you’re aiming to grow top-line revenue more aggressively. $5M - $7M ARR: Add a Lifecycle Marketer to build lead nurturing and retention strategies. At this level, customer retention and lifetime value start to drive profitability, and nurturing is critical. Watch for these signals to grow your team: • Lead volume plateauing – If you’re hitting a wall, it’s time for fresh perspectives on lead gen. • Ad spend efficiency dropping – Specialized roles can improve ad performance and CAC. • Demand for new content – Content marketers boost SEO, organic reach, sales enablement, and trust. Be strategic in scaling. Hiring too soon drains the budget. Hiring too late leaves growth on the table. P.S. At what revenue point are you planning your next marketing hire? #marketingstrategy #marketing #b2bmarketing #demandgeneration #revenue

Is it time to hire a Demand Generation Marketing Manager for your tech team? 🚀 Knowing when to bring on a Demand Gen Marketing Manager can significantly impact your go-to-market (GTM) strategy. In our latest blog, we explore the key indicators that signal it's the right time to hire this crucial role. Discover what a Demand Gen Manager does and how they can elevate your lead acquisition strategy. #DemandGeneration #TechMarketing #HiringTips

✨ Hiring into your Marketing Team? ✨ Top #DemandGeneration and #DigitalMarketingExecutive outlined below. Get in touch to discuss these candidates further or to review their full CV for more detail. Amy - Global Demand Generation Manager | B2B SaaS | 60k | 4 weeks notice | 5 years Marketing Experience 👏Focussing in helping B2B and SaaS companies align their marketing strategies with business objectives, creating data-driven, multi-touch campaigns that generate high-quality MQLs. 👏 Planning, developing and driving the delivery of integrated, multi-touch hero, vertical, intent, open-opps and event campaigns aimed at B2B, SaaS, and procure tech audience, achieving 83% of pipeline and 69% of MQL target by end of Q3 👏Measuring results and optimising campaigns to maximise conversion rates through various Marketing Automation Systems: Salesforce, PathFactory, 6sense, Dreamdata, HubSpot, LinkedIn Campaign Manager, Gong, Reachdesk 👏Leading email and social content production and promotional calendar for content and campaigns through HubSpot, Outreach and LinkedIn, increasing the following by 44%, page views by 17% and engagement by 38% 👏Collaborating with external and internal teams; owning the Industrial Manufacturing PODs in NA & EMEA and supporting sales in deal progression, resulting in 95% of annual pipeline and 76% of annual MQL targets by end of Q3 2024 for the pod Digital Marketing Executive | 4 weeks notice | 38k | EdTech | 3 years experience 👏Highly skilled and results-driven Digital Marketing Manager with a strong background in SEO and e-Commerce. 👏Led international expansion for a new product launch into the USA, Europe, and UK, achieving 2M impressions, 1,500 conversions, and 3 strategic partnerships, with 20% of new sign-ups from referrals in the first 6 months. 👏Project Managed cross-functional collaborations with sales and creative teams to launch bespoke marketing campaigns and promotions for key accounts, increasing brand visibility across multiple channels. 👏Managed end-to-end campaign execution, including social media, email marketing, and content creation, contributing to a 25% increase in social media engagement and 18% growth in website traffic through SEO optimization. 👏Managed 3+ key accounts, resulting in 3 contract renewals, and increasing cross-sell opportunities by 25%. 👏Led partner communications and engagement activities, driving marketing initiatives that boosted sales by 20% through targeted campaigns and promotional offers. #demandgen #digitalmarketing #seo #ppc #googleads #haysmarketing #marketingrecruiting #hiring

Project Description: Lead Generation for Career Advisers This project focuses on developing and implementing effective lead-generation strategies for career advising services. It aims to attract and engage job seekers, students, and professionals in transition through a multi-channel approach. Key activities include: Building a professional online presence with a website, blogs, and social media content. Hosting free webinars, workshops, and events to capture potential leads. Collaborating with universities and organizations for partnerships. Utilizing email marketing, SEO, and paid ads for targeted outreach. Showcasing client success stories to build trust and credibility. The goal is to establish a strong pipeline of qualified leads, ensuring sustainable growth for career advising services. Project Description: Lead Generation for Career Advisers This project focuses on developing and implementing effective lead-generation strategies for career advising services. It aims to attract and engage job seekers, students, and professionals in transition through a multi-channel approach. Key activities include: Building a professional online presence with a website, blogs, and social media content. Hosting free webinars, workshops, and events to capture potential leads. Collaborating with universities and organizations for partnerships. Utilizing email marketing, SEO, and paid ads for targeted outreach. Showcasing client success stories to build trust and credibility. The goal is to establish a strong pipeline of qualified leads, ensuring sustainable growth for career advising services. Skills: Lead Generation · Facebook Marketing · Facebook Ads · Google Ads · Search Engine Optimization (SEO) #leadgeneration #Facebookads #Googleads #Facebookmarketing #SEO

Social media is such a powerful platform to boost your recruitment agency, but are you utilising it to its full potential??? 🤔 If that made you think twice, perhaps you actually need OUR help! 🙌🏻 I know that recruitment agencies are SOOO great at sales but often not so strong with their marketing. Usually palming it off to an admin team member, or even letting their socials go without updates for months at a time. Being new to social media marketing and not knowing what to do, where to start, and who to trust is completely normal - that's where we come in! Instead of doing the bare minimum with your marketing and getting the bare minimum results, RED can help you get a bigger impact. Our marketing experts will help your recruitment agency use marketing as a key tool in your lead generation process. Instead of relying on time heavy sales and outreach tactics, needing to pull your consultants off of their job and onto sales...we'll help you develop a strategic lead marketing approach to reliably bring in a stream of warm leads for your team to just follow up with. No more spending weeks building relationships and getting past gatekeepers...instead become known to them before you even pick up the phone! If that sounds like the dream, and you want more info on how you can make that happen, drop us a DM.