To my fellow Destination Marketers, did you know my team can help to market destinations? You may like this article which explains how Amadeus leverages data-driven strategies to enhance marketing effectiveness and destination appeal: https://lnkd.in/gjbwSS4X You’ll find more on: ¨ Keeping up with travel trends ¨ Elevating destinations’ strategic planning ¨ Developing and running successful marketing campaigns ¨ Measuring campaign performance to boost chances of success ¨ Fostering relationships with stakeholders to make positive, lasting impacts ¨ Empowering DMOs/CVBs for long-term tourism growth As the article states, "Data isn't just numbers; it's a compass guiding us to better marketing decisions." #DestinationMarketing #TravelInsights #SmartData
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How are you marketing your travel-related businesses? 🛫 We're talking about: - Travel Blogs - Travel Content Creators - Hotels - Airbnbs - Tourism Boards - Experiences - Airlines & more! Travel has become synonymous with the digital and social landscape and each travel business must have a solid digital marketing plan to succeed. Reach out to us to take your business to the next level. We'll handle the marketing while you continue unlocking new corners of the world. 😉🌎️ https://lnkd.in/gqKabfwx #marketersofdesign #mod #marketing #digitalmarketing #marketingagency #travelmarketing #travel #travelguides
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Today we're highlighting Trove Tourism Development Advisors, one of our #CNPExperts. Trove is a digital strategy and marketing agency bringing innovation to tourism organisations. Their goal? To help destinations create better digital branding, marketing, and analytics programmes to 'stand out.' You can learn more about Trove and our Expert partners here: https://lnkd.in/dauZfds #tourism #data #research #marketing #socialmedia
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Let’s be real: DMO marketers don’t just boost economies, they build them. And it’s no small feat! They are the masterminds behind strategic campaigns that elevate a destination’s visibility to tourists, travel planners, and corporations, attracting visitors who drive local economic growth. By harnessing cutting-edge tools and staying ahead of emerging travel trends, they ensure their strategies hit the right audiences at the perfect moment, keeping their destinations at the forefront in a competitive landscape. Our second annual eTourism Marketplace (Nov 20-22 in Washington, DC) is all about empowering the unsung heroes—those driving the long-term success and global reputation of the regions they champion. Are you a DMO Marketer? Learn more about our Fully Hosted Experience in the comments below 👇... #travel #tourism #destinationmarketing #informaconnect #informa
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As travel bounces back, the rules have changed. Today’s travelers demand more – and #DigitalPR is the key to meeting their expectations. 🛫 In the latest piece from the Drum, Emily Green, Account Director at Search Laboratory, explains how travel brands can leverage data-driven, reactive digital PR campaigns to resonate with the modern traveler. From optimizing travel tips to showcasing affordable luxury, effective digital PR can set your brand apart in a crowded market. ✨ Read the full article in The Drum ⬇️ https://ow.ly/8hj950SW9Pf #TheDrum #TravelTrends #Tourism #TravelIndustry #TourismMarketing
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Focus on travelers who share your values 👉 Watch the free webinar packed with tools here: https://lnkd.in/e2xUQXqt Attracting international tourism isn’t about spending big. It’s about strategy. Forget the usual assumptions of flashy ads and expensive public relations. Instead, focus on: 🎯 Identifying your ideal visitor profile. - What type of tourism aligns with your goals? - It’s not about where visitors come from but who they are! ✍️ Creating engaging content. - Use social platforms to connect with potential travelers. - Share stories that matter to them. 💲 Utilizing an effective budget. - You don’t need a fortune. Prioritize free tools. - Strategic content yields results. 🧑💻 Making booking easy. - Always guide visitors on the next steps. - Use links, QR codes—make it seamless! Are you ready to lead your destination or company to success? 👉 Watch the free webinar packed with tools here: https://lnkd.in/e2xUQXqt Or discover the complete free guide here: https://lnkd.in/eHHAwfZj #internationaltourism #tourism #marketAccess #sustainableTourism #tourismMarketing
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If you’re not using data and research to drive tourism innovation, you’re already behind. At Marketing Outlook Forum, we’re thrilled to feature Lindsay Milne, Chief Marketing Officer at Meet Boston, as she unveils how Boston is setting the bar for data-driven tourism. Discover how Lindsay and her team are transforming traditional approaches with research-backed strategies that resonate with today’s travelers. Expect actionable insights on: • Leveraging data to reshape destination perceptions • Transforming visitor engagement with evidence-based marketing • Sparking innovation through real-time research This is more than a session — it’s your chance to rethink how data and research can elevate your destination marketing strategies. Don’t miss out on a fresh perspective that could redefine your approach for 2025 and beyond! Join us at MOF 2025, January 27-29 in Fort Worth, Texas, and lead the future of tourism. #MarketingOutlookForum #DestinationMarketing #DataDriven #TourismInnovation
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Is your destination behind when it comes to visitor ROI? The statement below has always been true for Tourism, but good data is now essential post pandemic and other disruptions. Can you afford to make guesses in how you invest & allocate precious capital? #data #analytics #innovation #destinationmarketing #destinationmanagement #ai #ar #consumer #insights Geotourist #traveltech #tourism
If you’re not using data and research to drive tourism innovation, you’re already behind. At Marketing Outlook Forum, we’re thrilled to feature Lindsay Milne, Chief Marketing Officer at Meet Boston, as she unveils how Boston is setting the bar for data-driven tourism. Discover how Lindsay and her team are transforming traditional approaches with research-backed strategies that resonate with today’s travelers. Expect actionable insights on: • Leveraging data to reshape destination perceptions • Transforming visitor engagement with evidence-based marketing • Sparking innovation through real-time research This is more than a session — it’s your chance to rethink how data and research can elevate your destination marketing strategies. Don’t miss out on a fresh perspective that could redefine your approach for 2025 and beyond! Join us at MOF 2025, January 27-29 in Fort Worth, Texas, and lead the future of tourism. #MarketingOutlookForum #DestinationMarketing #DataDriven #TourismInnovation
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Most think attracting tourists is about marketing and infrastructure. But that’s just surface-level thinking. The truth? It starts with knowing your ideal visitor. Too many destinations throw money at flashy ads, hoping to lure anyone and everyone. But what if you focus on specific types of travelers instead? Instead of asking, “Which countries should we target?” ask: - "What kind of experience do we want to offer?" - "Who values what we have to provide?" This shift changes everything. When you define your ideal traveler, you can tailor your offerings: - Authentic experiences for the curious. - Cultural exchanges for the adventurous. - Sustainable practices for the conscious. Then, consider: - Why would they choose you over others? - What marketing budget do you really need? (if any!) - How do you ensure an easy booking process? Ditch the conventional wisdom. Embrace a targeted approach. Want to know how? Then, get on a 30-minute free call with me for a quick win here: https://lnkd.in/eaXRsF5R Or read the free and quick how-to-guide to attract international visitors here: https://lnkd.in/eHHAwfZj --- ♻️ Share this for the benefit of others. #Sustainability #TourismDevelopment #ProfessionalGrowth #Leadership
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By 2040, international travel is projected to skyrocket by 60%, reaching a staggering 2.4 billion trips annually. Are you ready to capture the attention of this massive audience? 🤔 New research from Google and Deloitte dives into the trends that will shape the future of travel, from the rise of Indian travellers to the emergence of new destinations. Click through to Think with Google to read the full report and start planning your travel marketing strategy for the future today! 📝 https://lnkd.in/e69_Ea_T #ThinkWithGoogle #Deloitte #Travel #Marketing
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🧳 Are you ready to unlock the hidden potential in your guest data? In today’s fast-paced travel industry, connecting with travelers across their journey is essential. Yet, up to 90% of your website traffic may be anonymous—dreamers browsing destinations but not yet booking. This is where identity resolution and traveler intent signals can transform your strategy. By de-anonymizing website traffic, you can deliver hyper-personalized messages that inspire action, boost engagement, and drive bookings. 🌍 ✈️ Download our comprehensive guide today and start turning browsers into books. Let’s your travel marketing take-off. https://ow.ly/vRJY50UcUGQ #TravelMarketing #IdentityResolution #DigitalMarketing #AIMarketing #TriggeredMessaging #Personalization
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Multi-Faceted Social Media Marketing & Digital Marketing Expert LinkedIn Top Social Media Marketing Voice | Top 2% Of Marketers
3wThanks for sharing this insightful article! I'm eager to dive into how data-driven strategies can transform destination marketing and foster long-term tourism growth.