City Nation Place

It's time to drop the vanity metrics and adopt new destination management and marketing KPIs, calls Ted Sullivan. Speaking for Zartico, Ted joined us at #CNPGlobal24 to explore how destinations can adopt new metrics for event effectiveness, marketing impact, visitor quality, and website relevance. Listen in for the top takeaways from the discussion in the video! https://lnkd.in/euNpYADv #destinationmarketing #torurism #destinationmanagement

Congratulations to Todd Babiak on his upcoming move to the City of Gold Coast. We've been privileged to work with Todd in his role as CEO of Brand Tasmania over the past five years, and to have had Todd's support in welcoming Brand Tasmania as one of our founding #CNPChampions. We look forward to continuing to learn from Todd as he settles into his new role. https://lnkd.in/ducD7HiQ In the meantime, we're delighted that Todd will be joining us at #CNPAustralasia25 this February 12-13 before he leaves Brand Tasmania. Todd will be exploring how you can make the economic case for a place brand, and sharing his insight on how you can transition from an 'all things to all people' approach to 'this feels like it can only happen here.' Find out more here: https://lnkd.in/g9xcp5Eq

Norfolk lacked a unifying strategic purpose and identity. A new brand essence, ‘Alive with nature,’ became the foundation for their approach. Through the interplay of type, image, and illustration, audiences are transported deep into the destination, while positive messaging promotes responsible exploration. Discover more about this #CNPAwards winning entry from Lantern on the #PlaceBrandPorfolio here - along with more than 300 best practice case studies in place branding and place marketing! https://lnkd.in/eYSW6rtU

How can you advocate for your work as a place brander and demonstrate the value of investing in a strong place brand and marketing strategy to your budget holders? https://lnkd.in/dh6QVKjY Ahead of #CNPAustralasia25 this February 12-13th, we challenged our speakers to share what they considered the most essential aspect of securing ongoing financial support from their stakeholders. Thank you to everyone who shared their experience with us: Lyn Lewis-Smith, BESydney Todd Babiak, Brand Tasmania Brent Hill, Tourism Fiji Nicky Toresen, New Zealand Story Group Shelley Watson, Tātaki Auckland Unlimited Annabelle Hender, Australia's Golden Outback We look forward to learning more from our line-up of place experts in Sydney next year - find out more about the #CNPAustralasia25 conference and how you can join us here: https://lnkd.in/emBs9EN6 Thank you as well to our host partners, BESydney and Committee for Sydney, as well as our event partners: Brand Finance / Brandkit.com / Cúpla / Destination Marketing Store / Localis / Mainstreet Australia.

Costa Rica are world-leaders when it comes to values-led place branding. We’re delighted that Adriana Acosta, Country Brand Director at esencial COSTA RICA, will be joining us at #CNPAmericas24 this May 21-22nd to deliver a keynote presentation on how you can use your sustainable values to enhance the competitiveness of your place brand.   Find out how you can join us in Ottawa here: https://lnkd.in/dWubbidg   And don’t forget to learn more about Costa Rica’s great work on the link below! #placebranding #sustainability #foreigndirectinvestment

Imagine the magic of a city built entirely around a single defining philosophy. The concept? Play. Ross McAuley, Qiddiya | القدية, joined Chris Wilkins, Audley, at #CNPGlobal24 to unpack how the newly launched DMMO - Play Qiddiya City - is bringing to life the city's ambition to be the world's most passionate ambassador for play. Listen in for Ross's top takeaways below! https://lnkd.in/euNpYADv 📽️ Daniel Edwards, Foxred Video

Key to developing strategies and building strong advocacy for a DMO or CVB is grasping the true economic impact of destination marketing to prioritize attracting visitors who will meaningfully contribute to the destination’s well-being. Amadeus's Tom Starr shares his insights to help destinations use relevant data-driven insights to set goals and objectives and turn numbers into visitors. https://lnkd.in/eaZjK5vp #tourism #destinationmarketing #data #tourismmarketing

Brand Scotland were looking to increase domestic advocacy and create an emotional connection with audiences. A new update to their brand positioning shows Scotland as a place where ‘head, heart and spirit make good things happen.’ This new strategy won the team Best Communication Strategy - Place Brand at the 2024 #CNPAwards, and as well as being central to their communications, it’s being turned into a brand book to support their partners in sharing Scotland's story more widely. The full case study with Scotland's work is available on the #PlaceBrandPortfolio, the world's largest library of place branding best practice case studies. Find out more here: https://lnkd.in/eYSW6rtU

What are European and US workers seeking when they're relocating? C Studios's Steve Duncan shared fresh insights from new survey data and unpacked what makes a talent-competitive destination. Steve shares his top takeaways from the discussion below! https://lnkd.in/drGqSYY #talentattraction #placebranding 📽️ Daniel Edwards, Foxred Video

How are intentions, habits, and attitudes of the European traveller are developing? MMGY Global's Simon Moriarty joined us at #CNPGlobal24 to share learnings from MMGY's flagship Portrait of European Travellers research - listen in below for the highlights! We've collated more learnings from #CNPGlobal24 here - dive in! https://lnkd.in/drGqSYY #destinationmarketing #tourism 📽️ Daniel Edwards, Foxred Video